Introducing New Brands & Fresh Designers since 2002
Margin is an intimate showroom exhibition in Olympia, and the only location in the UK where buyers and press can discover new & emerging design talent (most making their debut launch) alongside credible established brands such as OBEY, and Gravis .
Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade platform for many brands including 1 in a 100, 80%20, Ashley Marc Hovelle, Ayamé, Camo, Chateau Roux, Diamond Supply Co, Dunlop Retro, Eastpak, Electronic Sheep, Emily & Fin, Gemma Lister, Gravis, King Apparel, Long Clothing, Maria Lau, My Yard, New Love Club, Noose Ties, OBEY, Qwstion, Seventyseven, Silas, Sugarhill Boutique, Supremebeing, Rum Knuckles, Villainous Visard, WeSC, Worn By, and Your Eyes Lie and has welcomed buyers from across the globe including Urban Industry, Sarah Coggles, Boticca,Topman,Harrods, American Rag, L’Eclaireur, Autograph,B Store,Hub, Labour of Love, No-One, and Start, to name a few +
Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don’t have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers.
Spaces are limited to appropriate brands only that have a directional edge and something new to offer. At larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed.
Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands, such as Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn Free, Chateau Roux, Your Eyes Lie, Sugarhill Boutique, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Nooka, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others +
Margin has welcomed key stores to the exhibitions since first launching in 2002; from department stores, such as Bentalls, Harrods, Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; online players like ASOS, My-Wardrobe, Frontline, and Urban Industry; multiples such as Ark, Joy, Beams, Urban Outfitters, and Ships; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Slam City Skates, Supra, Ran, Wood, The Consortium, Richmond Classics, Wellgosh, Boy Parker, Royal Cheese, Natterjacks, L’Eclaireur, 290sqm, Coggles, Market, Atoo/Autograph,, Donuts, Hardware CPH, Caliroots, Get Cutie, and Start, to name a few +
Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Super Super, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, Amelia’s, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Selectism, Hideyourarms, and Hypebeast +