Sportswear International
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Monday, June 30th, 2008
Sportswear International #220
![Sportswear International #220 Jul/Aug 2008 Spotlight: Margin London PHOTO: URBANINDUSTRY.CO.UK Odysseas Constantine, Organizer In your opinion are there too many apparel trade shows? There are a lot of trade events across Europe and the USa, but I don't think there are too many as the market has a way of eradicating excess. If a show isn't working it doesn't last long and since Margin first started presenting upscale streetwear and directional tailoring in 2002, we've seen six events come and go in London alone and there are countless others across Europe and the USA that haven't lasted. How can the trade show industry develop to accommodate an evolving fashion industry? Is there room for growth/ There is room for growth but possibly only at the expense of altering some existing events. Perhaps other shows should evolve to tailor more niche segments and then buyers from that area can decide accordingly which show to visit - for example, a small-scal event specializing in men's tailoring or women's footwear, as opposed to 'mega-shows' trying to appeal to everyine. The feedback I've had about events of 200 brands or more is that it's difficult to find the focus of the event and it ultminately becomes a scoial gathering as oppoed to a place to do business. How would you describe the general 'health' of apparel trade shows (considering the economy/retailing/competition,etc.)? I guess some other events are at the mercy of 'superbrands' and whether they choose to cut back on their exhibition budgets but [at Margin] don't have that issue. If the economy and retailing gets tougher, buyers will need focused and niche trade shows to discover fresh product targeted to their customers.](http://margin.tv/pressroom/sportswear220.jpg)
Sportswear International #220 Jul/Aug 2008
Spotlight: Margin London
PHOTO: URBANINDUSTRY.CO.UK
www.sportswearnet.com
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Archive for June, 2008
Art + August 2008 + WhatWhenAndNow.com + Fatsarazzi
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Monday, June 30th, 2008
WhatWhenAndNow.com
CRACKING ON Been working away at the boards for Margin+. Never is that easy when it is for someone else ha hah. Back to the Screen & Tablet !!! Be Well. Posted by: FATS, Jun 30, 08 | 11:41 am
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www.WhatWhenAndNow.com
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Art + August 2008 + WhatWhenAndNow.com
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Tuesday, June 3rd, 2008
We’re pleased to welcome WhatWhenAndNow.com who will be breaking down the key looks of the season to produce a Buyers Guide. The Buyers Guide will assist visiting buyers and fashion editors to home in on the key pieces, labels and stories of the season. The Buyers Guide will be on display and available at the August 2008 edition of Margin London.
Conceptualised by Mickey Shariff, with Fatsarazzi as Creative Director, What When & Now (WW&N) is an online service that has the inside track on what’s hitting the street and happening on high fashion’s continuously evolving horizon.
Described by those in the know as “a credible WGSN”, the team at WW&N realise that by the time a “look” has got to the catwalk, it’s already happened somewhere else. Whereas some trend services look to the international runways for inspiration, WW&N are at the forefront of research and realise the place to itemise future style directions is the heartbeat of a city’s clubs, events, galleries, exhibitions, and parties.
What separates WW&N from other “trendologists” or style websites is their keen eye and uncanny ability to edit what they see on the fly, and only photograph the looks that matter and point to the future; this is no scattergun approach, this is a proven and successful instinct honed over years of exposure to the best of the best, as well as the experience that comes with having worked with leading brands and blogs.
WhatWhenAndNow.co.uk marries the best attributes of bloggers & coolhunters, and consultants and corporate forecasters to create a new niche, and are not afraid to speak their minds or call it like they see it. Their honest and forthright opinion is rare and sought-after, and can be accessed through their public access Daily News Blog Talk, which is free with no censorship or advertorial, and through print as regular contributors to titles such as Drapers, the UK trade magazine.
www.WhatWhenAndNow.com
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