Archive for September, 2008

Drapers February 2009

Saturday, September 20th, 2008

Drapers Margin Report

Drapers Stephen's helpline Rustle up some sales by hitting the shows Raise the profile of your brand by exhibiting at a suitable trade fair We are a young T-shirt company in its first season and would like to exhibit at a trade show - do you think this is a good idea for a T-shirt brand, and if so, which show should we attend? Trade shows are a really good way to get your product out into the market, and streetwear exhibitions have a real buzz about them. The biggest fair is Bread & Butter (www.breadandbutter.com), which runs in Barcelona every season and covers everything from the biggest denim hitters through to smaller skate and street wear brands. If you want to start out with something a bit smaller, then you should investigate Margin (www.margin.tv). This takes place in London once each season and would be a good introduction to the trade show world.
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Posted in Editorial, Margin, Drapers, The Tee Room, 101 Area, Tradeshow, Exhibition, London, Fashion, Streetwear, Tees, Denim, New Brands, Tradefair, February 2009 | No Comments »

Drapers August 2008

Saturday, September 6th, 2008

Drapers highlights Margin brands to watch

Drapers Brands to Watch First Impressions With plenty of spring 09 trade show miles under its belt, Drapers profiles some of the best new brands C OBERG Contemporary Norwegian designer Caroline Oberg made her UK debut at Margin with her C Oberg label. For men, there are tailored shorts, knitted polos, wide-necked crew T-shirts and micro-check suits. Women get high-waisted shorts and skirts and standout styles such as a washed linen trench and asuper-soft Capri pant. www.c-oberg.no TRUE BRIT Japanese denim brand True Brit made its UK debut at streetwear show Margin/ Included in a men's and women's collection dominated by dark and raw denim are some lighter washes with heavily embroidered yokes and back pockets. Partnering the broad denim collection are T-shirts, lightweight cashmere knits and leather jackets. VIOLENT ELEGANCE Berlin T-shirt brand Violent Elegance provides simple geometric prints in neon, balck and tonal white prints and used on pure white crew necks. Inspired by the Bauhaus art movement, styles have an authentic German aesthetic, with simple, well-executed designs. The clean look is juxtaposed by dramatic prints. www.violent-elegance.com FEE GEE Unusual pieces including pencil skirts with braces details are a speciality of Fee Gee, which is now in its second season. Sisters and designers Seraphina and Tamsin Davis give the brand a retro feel with ethical credentials - the entire range is made in Ethopia and uses organic cotton with hand-dyed finishes. GIAROYE Designers Gia Rahman and Oliver Roye are the duo behind contemporary menswear label Giaroye. Alongside the graphic T-shirts are knitted polos, perforated blousons and a classic trench with nappa leather trim. The brand lauched on etailor Asos in July. www.giaroye.com

www.drapersonline.com

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Posted in Editorial, Exhibitor Info, Margin, Drapers, The Tee Room, 101 Area, Kreateur, GILD accessories, Tradeshow, Exhibition, London, Fashion, Streetwear, Tees, Organic, Fair-Trade, Denim, New Brands, Tailoring, Giaroye, August 2008, Violent Elegance, Feegee, Selvage, True Brit | No Comments »