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Young fashion beats credit crunch Tuesday, 12 May 2009 Whilst the economical downturn seems to have no effect on young consumers, emerging streetwear labels keep on growing. Budding brands that exhibit at London tradeshow Margin and retailers that source from the bi-annual fashion fair are led to believe to be immune to the credit crunch. Margin is a trade-only event which showcases mens and womens upscale streetwear and directional tailoring with the next edition on the 2nd and 3rd of August 2009. With collections targeting a younger market, buyers and brands are questioning media coverage on a recession that has, so far, failed to impact on their businesses. Buyers who visited the February 2009 edition of Margin, the first edition since the word ‘recession’ was publicly referred to by economists and politicians, reported that their business was unaffected and, in most cases, profit was up year on year. Exhibiting reaffirmed buoyant trading with many taking orders at the same level as previous pre-recession seasons as well as signing up new accounts. Regular Margin exhibitor Ray Buckley of womenswear label Yamama confirmed that he
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This entry was posted on Monday, June 8th, 2009 at 5:39 pm and is filed under Editorial, Margin, fashionunited.co.uk, Tradeshow, Exhibition, London, Harvey Nichols, Streetwear, New Brands, The Music Rooms, Yamama, Tailoring, Cockney Empire, Eastpak, August 2009. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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