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Archive for February, 2010

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Thanks +

Thursday, February 25th, 2010

That’s all the follow-up from the February show finished! Thanks to all buyers and press from great stores, mags, and blogs for visiting the 18th edition of Margin London, and thanks to the great feedback from exhibitors +

Will be updating the blog soon with links to press and feedback but in the meantime check out www.margin.tv/feedback +

Posted in Margin, Tradeshow, Exhibition, London, Fashion, Streetwear, February 2010 |

FashionUnited.co.uk +

Wednesday, February 24th, 2010

Margin the indie fair Wednesday, 24 February 2010 Establishing itself as the trade fair for independent brands, Margin London attracted major international retailers alongside leading independents. This season Margin attracted indie boutiques from across the UK such as Ace, American Retro, Boy Parker, Eternal Envy, Foam, Lunacy, and Social. There was also a strong turnout of international buyers from across Europe and Japan that have regularly visited the show since its launch in 2002. Major department stores attended Margin including House of Fraser, Harvey Nichols, Liberty, Top Man & Top Shop Concessions, Next Brands, and Fenwick, as well as online retailers such as ASOS and Coggles to Ethics Girls and Backin10minutes visited the fair. It shows Margin reaches across the retail spectrum and wants to include all buyers with one common purpose: to stay informed and on top of new brands. The 18th edition of Margin saw an increase in visiting stores interested in fair-trade and organic clothing. For example ethical fashion label Frank & Faith, who previously exhibited at Pure in London, decided to showcase at Margin. The next edition of Margin London will take place from 1-2nd August 2010. Image: Frank & Faith

Posted in Editorial, Margin, fashionunited.co.uk, Tradeshow, Exhibition, London, Fashion, Harvey Nichols, Blog Post, Streetwear, New Brands, House of Fraser, Ethical Fashion, Sarah Coggles, ASOS, February 2010, August 2010, Liberty, Frank and Faith |

Drapers +

Saturday, February 20th, 2010

Drapers Margin Bold graphics, bright colours and directional designs grabbed the eye at the London trade show Words + Marie Davies & Marina Romiszowska Villainous Visard Men's streetwear label Villainous Visard uses masks and villains as its theme. Its T-shirt designs revolve around slogns, bold imagery and a Japanese streetwear influence. Black and white make up the signature palette. Prices From £14 07884 141329 Queens of Sounds Queens of Sounds offers cotton and jersey T-shirts, cardigans and sweatshirts for music-loving indie kids of both sexes. Bold and bright digital prints, in colours including red, green and blue, sit alongside plaid cardigans. Prices £5.50 to £46 07985 965890 Glamourama Now in its third season, Glamourama uses simple silhouettes in its collection and adds interest via fabric applications and inserts. Denim and jersey are the main fabrics, often mixed together, and both men's and women's styles are available. Prices £20 to £90 00 39 33 57 35 18 35 Frank & Faith Frank & Faith is an ethically minded label that uses organic bamboo and merino wool fabrications for its trend-driven designs. Bamboo leggings, organic denim and merino knits are included in its collection and all pieces are manufactured in the UK. Prices £9 to £19.40 01305 266899 My Yard Born out of the Bristol indie of the same name, this streetwear label is establishing itself at wholesale. Its bright T-shirts and sweatshirts sport bold graphics and prints designed by emerging designers. Autumn 10 sees 10 young designers collaborathing with the label. Prices £10.50 to £18.50 07846 714920 Ashley Marc Hovelle Ashley Marc Hovelle built its fanbase among dance music fans in Ibiza last year, thanks to its Michael Jackson-inspired T-shirts and slashed vests. The label has extended its range for Autumn 10 to include more 1980s-inspired screen-print tops. Prices £12 to £22 07912 548107
Drapers Margin Bold graphics, bright colours and directional designs grabbed the eye at the London trade show Words + Marie Davies & Marina Romiszowska Beik Based in London, Beik uses a melting pot of cultures in its designs, with an Eastern influence on embroidery and Western-inspired cuts. THe palette sticks to navy, grey and dark green with an emphasis on detail as opposed to colour. Prices £20 to £95 07791 061907 Hypnosis Unisex premium denim brand Hypnosis serves up a range of jeans with directional cuts. Lowered waists and crotches are key details alongside buttons on legs to adjust the fit. Cotton tops and sweatshirts are also available. Prices £60 to £70 00 371 2644 8984 Revenge Menswear label Revenge hails from Milan, Italy. Its Autumn 10 range references trends including both military influences and animal prints on jackets. These sit alongside digital print T-shirts which are embellished with placement gems and beading. Prices £37 to £94 00 39 02 89 69 19 96 Germain Minette Shanghai-based menswear label Germain Minette focuses on tailored shirts with directional design details. Contrast-coloured and geometric-shaped pockets on shirts are teamed with tailored suiting in classic and contemporary cuts. Prices £40 to £150 00 86 130 2022 1523 Laundry Maid Laundry Maid began life as a premium women's denim brand, launching a pair of jeans which came in a number of different washes and featured a panel to enhance the female form. The range has grown to include chinos, skirts and shorts. Prices £48 to £64 0844 7365600 Akira Mushi A contemporary womenswear brand from Greece, Akira Muchi's Autuum 2010 offering is its third season and includes wool coats, jersey tops, leggings and dresses. The emphasis is on versatility, with styles often able to be worn in more ways than one. Prices £33 to £90 00 30 69 43 48 394

Posted in Editorial, Margin, Drapers, Tradeshow, London, Fashion, Womenswear, Streetwear, Organic, Fair-Trade, Knitwear, Denim, New Brands, My Yard, Tailoring, Ethical Fashion, Germain Minette, Beik, Laundry Maid Jeans, Hypnosis, Akira Mushi, Queens of Sounds, Revenge, Ashley Marc Hovelle AMH, Glamourama, Villainous Visard, Shirting, Frank and Faith |

Scout.com.au +

Friday, February 19th, 2010

Margin London Autumn/Winter 2010-11 Edition Despite being the longest-running independent trade event in London, Margin remains a fringe affair and an untapped resource for emerging street wear and young fashion labels. These brands are born out of personal passions often created with handcrafted touches and finishes with local sourcing at the core whether it be the UK or Latvia. DENIM Laundry Maid Jeans are a relatively new name in the premium denim market utilising the British tendency for expert tailoring to produce high quality cuts with meticulous attention to detail and perfect constructional finishing. Futurism inspires Hypnosis fashion-forward denim collection, littered with deconstructed detailing from off-centre button fly fastening, twisted seams and dropped-crotch cuts. ACCESSORIES Margin is a hotbed for quirky one-off jewellery brands. We loved Sansonnet, a Tokyo based label whose pretty pieces resembled re-worked antiques meets kiddy-craft kit - very Harajuku. Hannah Makes Things is another fun brand, specialising in pendants ranging from mini donuts to rainbows to cassette tapes! One of the highlight accessories concepts was Sneakart a range of durable but removable, art-inspired stickers that can be adapted to customise any sports shoe shape. GRAPHIC TEES As expected, graphic tees abound at street wear shows and Margin was no exception. Each label seem to major in art first, t-shirt printing second producing some original graphic ideas in the process. Bristol-based label My Yard commissions local graphic artists to produce designs for the tee label in a range of eye-popping colours. Conquer is rooted in fine-art with the design team producing intricate illustrations which are then applied using a specially developed printing method to ensure the clearest transfer. Finally, Junkfunk is a Brighton-based label entrenched in typography and revolutionary-flavoured graphic design (think Spanish civil war slogans and Cold War motifs). READY TO WEAR There was something for everyone, RTW-wise. Hysteric Asteria designer Alexia Kirmitsi has developed a reversible webbed/inverted knit technique that adorns oversized jumpers and trims jersey dresses. Brighton-based Jojo & Mac produced knitted jumpers and cardigans with cutesy motifs like all-over YSL style strawberries and large placement cats. Germaine Minette brought a range of detailed mens shirting with subtle panelled collars, contrast inserts and lining and wonky welt pockets. 21dgrs are a truly global brand, designed in Hamburg, based and manufactured in Bali, sold in the far-reaches of the Southern hemisphere- even Byron Bay! The collection is diverse with hand-dyed silk dresses, printed tees and detailed washed sweats. Found comprised of unique items creatively salvaged from vintage garments and fabrics. Hannah Makes Things Lazy Oaf Lua Lua Found Laundry Maid Sansonnet 21dgrs Conquer Found Germain MInette Hypnosis Hysteric Asteria Jojo and Mac Junk Funk My Yard Revenge Sneakart Sansonnet

Posted in Editorial, Margin, Art, Kreateur, GILD accessories, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Blog Post, Streetwear, Tees, Graphics, Jewellery, Knitwear, Denim, New Brands, My Yard, Junkfunk, Images, Tailoring, Conquer, Germain Minette, Jojo & Mac, February 2010, Laundry Maid Jeans, Hypnosis, Sneakart, Hysteria Asteria, Lua Lua, Revenge, Scout.com.au, Sansonnet, 21dgrs, Found |

Sportswear International +

Thursday, February 18th, 2010

Sportswear International

Posted in Margin, sportswear international, GILD accessories, Tradeshow, Exhibition, London, Fashion, Womenswear, Streetwear, Jewellery, Denim, New Brands, Tailoring, Laundry Maid Jeans, Hypnosis, Hysteria Asteria, Akira Mushi, Lua Lua, Queens of Sounds |

EmergingFervour +

Wednesday, February 17th, 2010

Guess who we fell in Love with at Margin London? When?: 14 February 2010 : 2:00 pm : We went to check out Margin London on Valentines day (no sadly we didnt get swept of our feet by our Valentine hunks) to see for ourselves what street wear has in store for us. Well, for one, there were a lot of t-shirts with great prints but thats not all of course, we met some exciting designers and cannot wait to get to know them better but here are our highlights: Jojo & Mac An old favourite as Ive been eyeing up her cardigans for a while!! There is an exciting new range on top of the lovely cardigans but all will be revealed another time. (www.jojoandmac.info) Uncommonly Beautiful If its good for the environment, its good for us, actually its more than good!! We love to see designers being inventive with material and Uncommonly Beautiful does just that. All their jewellery comes from recycled material but again more to come! (www.uncommonlybeautiful.com) Mr Wingate Although known for his print and t-shirts but weve noticed his wall papers and just had to talk to him. Turns out hes been a busy man with a shop opening just around the corner where he will showcase his interior skills and hopefully we can get our hands on some wallpaper. (www.wingateprint.com) Akira Mushi We love the versatility of the Greek duos collection. You can wrap it around and wear it in many different ways. If you are wondering where the name comes from, its both of their dogs name, how cute! I-m wondering what type of dogs they are (www.akiramushi.com) There were lots more designers we loved, but we wont overwhelm you - instead well cover the ones we loved in lots more detail!

Posted in Editorial, Margin, Tradeshow, London, Blog Post, New Brands, Mr Wingate, Jojo & Mac, February 2010, Akira Mushi, Uncommonly Beautiful, EmergingFervour |

Fresh2Def +

Wednesday, February 17th, 2010

F2D @ MARGIN LONDON Wed, Feb 17, 2010 Blog Monday the 15th Feb, the lads took a road trip down the M6 to London to represent down at Margin. Margin is a fashion trade show catering to industry insiders from the brands to press and buyers alike. We went down there so we could cover the event and report back to you guys how it all went down� From the moment we got there we were well impressed with presentation of the event, and the number of different brands all under one roof. Being a clothing brand ourselves it was good to see such an event in action, giving us the chance to mingle and make some new connects while covering the event. There were some sick threads on show from brands like Mr Wingate, Villainous Visard, MY YARD, I AM FIVE (thanks for the Sherlock tee boys), Ashley Marc Hovelle, Origin68, Kalman Lee , Kiddo, plus many others� From what we could gather from the brands on display they were all happy with what Margin had done for them in terms of buyers and press awareness. One brand told me, �we have managed to get quite a few orders from stores over the 2 days so in all it has been a successful event for us�. The lads behind the brand, I AM FIVE, great guys!! � WWW.IAMFIVE.COM WE LOVED THIS TEE FROM MANCHESTER BRAND ORIGIN68 � WWW.ORIGIN68.COM WE RATED THIS TEE FROM THTC � WWW.THTC.CO.UK SICKNESS FROM MY MAN ASHLEY MARC HOVELLE � WWW.ASHLEYMARCHOVELLE.COM I FELL IN LOVE WITH THAT ALL WOOL VARSITY STYLE JACKET FROM ITALIAN BRAND RVNG EQUALIZER TEE FROM NEW BRAND KIDDO � WWW.PLANETOFMYOWN.COM THIS WAS NICE FROM KALMAN LEE � WWW.KALMANLEE.CO.UK VERY BIG STUFF FROM VILLAINOUS VASARD � WWW.VILLAINOUSVISARD.CO.UK The talent was obvious amongst the brands on show and thanks to Margin they had the platform to showcase it. Lookout for exclusive features and interviews here on f2dcollection.com, featuring some of the brands we met and connected with. It turned out to be quite a productive day in London for the boys from Birmingham with our Retro Kid Varsity�s gettin� a whole lot of love too. Next time Margin comes along make sure you get down there and see what its all about, we think it was well worth the trip most deffo!!! CHECKOUT WWW.MARGIN.TV FOR MORE INFO ON THE EVENT� POSTED BY: DANIEL F2D

Posted in Editorial, Margin, Tradeshow, Exhibition, London, Fashion, Blog Post, Streetwear, New Brands, February 2010, Fresh2Def |

Margin London +18th Edition + February 2010 + Images

Tuesday, February 16th, 2010

Ultrarama
Lazy Oaf
Lazy Oaf
Lazy Oaf
My Yard
Germain Minette
Germain Minette
Margin London
101 Room @ Margin London
Conquer
Sneak Art
Hypnosis
Dollydagger
Sneakart
Sneakart
Sneakart
Indice
Mr Jones Watches

Posted in Margin, 101, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Streetwear, My Yard, Images, Ultrarama!, Conquer, Germain Minette, February 2010, Hypnosis, Sneakart, Dollydagger, Indice, Mr Jones Watches |

KinkiMag +

Tuesday, February 16th, 2010

Kunterbunte Tradeshow Am 16.2.10 von rahel Als wären die Leute aus ihrem Winterschlaf erwacht, wirkt London bunter und lebendiger die Tage. Vorbei der graue Alltag mit vereisten Gehwegen, nutzlos bestreut mit einer Packung Küchensalz und vernebelt durch die Abgaswolken der Gasheizungen. Die Mode ruft. Letzte Vorbereitungen, die Fashionweek ist in ihren Startlöchern. Wo man sich umschaut, finden sich Trade- und Modeshows. Da ist selbst Topshop, der britische H&M, vorne an und fordert auf sich aufzubrezeln. Es heisst sehen und gesehen werden, da Street Hunter und Fashion Ikonen die Stadt unsicher machen. So ist also auch wieder Zeit für die Margin (14.-15. Februar 2010), auf die wir uns zweimal im Jahr freuen. Odysseas ruft alle Jungdesigner und Kreative zusammen und hat auch dieses Jahr keine Mühen gespart, für uns ein Reich der Sinne zu zaubern. Den Dandy in uns spricht Germain Minette an. Herrenhemden in Pastelltönern mit besonderen Abnähern und symmetrischen Formen verleihen dem Herrn nicht nur einen metrosexuellen Look sondern bringen auch Frische in den Kleiderschrank. Mr. Jones Watches möchte mit seinem Design die letzten Fragen der Menschheit lösen. Für überforderte Individuen entwarf er eine Uhr, die Entscheidungen übernimmt. Im Sekundentakt wechselt das Zifferblatt von Ja auf Nein und wieder zurück. Aber auch für Charaktere, die ihren Tag gerne konventionell einteilen, entwarf er eine Uhr. Sie hält einem die tägliche Routine auf dem Zifferblatt vor Augen. Für customize Fans entwarf SneakArt eine Klebefolie mit der man seine Schuhe ganz individuell und in jeder Form selbst bekleben kann. Das Design reicht von Kinderzeichnung bis zur Blumentapete. Unsere Lust am Schuhkauf wird dies kaum bremsen, aber es könnte den Mauerblümchen im Schuhschrank zu neuem Glanz verhelfen. Mit Lust auf Mode befreit sich das graue winterliche London. Bei so viel Inspiration und Träumen kann der Frühling mit seinem spärlichen Blumenschmuck in den Vorgärten gerne noch auf sich warten lassen. http://kinkimag.com/blog/kunterbunte-tradeshow/ 

Posted in Editorial, Margin, Tradeshow, Exhibition, London, Fashion, Blog Post, Streetwear, Images, Germain Minette, February 2010, Kinki Mag, Sneakart, Mr Jones Watches |

Cosmoworlds +

Friday, February 12th, 2010

Margin London Feb 14-15, 2010, London, UK New & International Labels flock to Margin London, the Upscale Streetwear & Directional Tailoring Trade Show With over 50% of exhibitors making their global launch at the upscale streetwear & directional tailoring exhibition, Margin in London is the one and only trade event at which to discover exciting new design talent. More than half of the show, which is being held at The Music Rooms in Mayfair, is made up of brand new emerging designers who have chosen Margin as their global launchpad to meet with key buyers from directional independent, multiple and department stores, as well as consumer and trade fashion press. Taking place on the 14th & 15th February 2010, Margin also sees the return of many previous exhibitors who have successfully launched and grown their wholesale business at Margin London including UK brands such as Lazy Oaf, Mr Wingate, Junkfunk, Conquer, Me & Zena, My Yard, and Ultrarama, as well as international brands such as Mimobots, St Vacant, Germain Minette, and Vestal Watches. The February 2010 edition of Margin is a truly international event with exhibitors from Austria, China, Cyprus, Finland, France, Germany, Greece, Italy, Japan, Latvia, and the USA joining homegrown talent from across the UK & Ireland; and many international buyers have pre-registered to visit, from countries such as France, Germany, Greece, Japan, Italy, Ukraine, and Russia. With UK buyers from large stores such as House of Fraser, Fenwicks, Selfridges, Harvey Nichols, Williams & Griffin, Joy, and ASOS already pre-registered, plus the many independent boutiques Margin is well-known for consistently welcoming season after season, clued-up buyers from key stores understand that Margin is the prime location to discover new and directional design to offer their consumers a real point of difference from the competition. The February 2010 edition will be the 18th, which not only makes Margin the longest-running independent trade exhibition in London, but also maintains the position of Margin as the most successful, affordable and directional event that gives new and emerging designers a high-profile and order-writing platform to meet with key buyers and press. About Margin The longest-running independent trade event in London, Margin is an intimate and credible showroom of edited design talent with the next exhibition being the 18th edition + Nearly eight years strong, Margin is a proven and established trade exhibition linking fresh talent with key press and buyers (many of whom do not like going to traditional trade shows) + The Original and the best platform for new talent for over seven years, Margin was established to help new labels reach a wider buying and press audience + Retailers travel the world looking for the next big thing but are never going to find up-and-coming designers at a show whose costs prohibit fresh talent + +++ Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don't have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers. +++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed. Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, EIO, Missmilne, Worn Free, Chateau Roux, Your Eyes Lie, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, Yamama, and Ruby Rocks, as well as the UK launching point of overseas brands including Upper Playground, Eastpak Apparel, Loreak Mendian, Syndrome, Nooka, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, Uzi, and Z-Boy amongst many others. Margin has welcomed key stores to the exhibitions since first launching in 2002; from department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Saks 5th Avenue, Galleries Lafayette, & Engelhorn Trendhaus; online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, Ships, and Westworld; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Souvenir, Royal Cheese, Natterjacks, 90sqm, Coggles, Market, Atoo, Remixx, My Yard, Donuts, Ace, Lunacy, Savage, Fortyfive, Bread & Honey, American Retro, Bespoke, Wallace, and Cutie, to name a few. Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Super Super, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Vice, Amelia's, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hideyourarms, and Hypebeast. Margin in London www.margin.tv

Posted in Editorial, Margin, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Selfridges, Streetwear, New Brands, Joy, My Yard, Junkfunk, The Music Rooms, House of Fraser, mimobots, Me and Zena, Ultrarama!, Fenwick, Mr Wingate, Conquer, ASOS, Germain Minette, Vestal Watches, February 2010, Fenwicks, Vestal, Williams & Griffin |

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For Margin
news & invites
Contact
Get in touch about
visiting or exhibiting
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in London, Margin is renowned for providing a successful launchpad for directional new designers, alongside credible established brands. 		| Feedback | About | Videos | News |

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