10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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Artist and illustrator Lucy Oldfield displayed her prints in the Gallery Area at the February 2008 edition of Margin.
Since graduating, Lucy has built up a wide range of clients, most recently producing including illustration work for Amelias Magazine, Orange, 55DSL, The Times, the Sunday Express and National Rail. Her work is detailed and decorative with bold bright colours and delicate lines.
PIMP
We were pleased to welcome Pimp Magazine and Pimp Art who installed their art in the Magazine Lounge at Margin London in February 2008.
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. The artists represented by P.I.M.P are available for client work in the UK & internationally.
The agency also offers a comprehensive design service under its subsidiary arm, Mode Design. In addition to providing innovative design through its in-house team, the design house enables clients to access an impressive roster of leading names in the contemporary art world who inherently understand the target market. Between them, the artists encompass all mediums and disciplines ensuring that not only do we have the right solution for your brand, but that the creative will sit at the forefront of contemporary culture.
NEWS +
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week +
By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of Mens and Womens streetwear exhibitors in Central London + By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created our largest show to date and a one-stop selection in the very centre of London in Soho +
Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut +
Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty.
In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibiting in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and other ethical fashion brands.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map
PARTIES +
Margin is hosting two parties during London Fashion Week +
The first pre-show party takes place on Saturday the 9th February with Deers DJ’s Laurents from Bread & Honey, Kitsune’s Jerry Bouthier, and DJ Paulette from Mix Paris.
The second mid-show party takes place on Monday the 11th February organised by Margin exhibitors Bantum, Death Industries England, M.Y Clothing, Marmalade Ho and Regenerate, with DJ Example and Elementz, and UK Championship breakdancers Imperial Steps.
CD & SOUNDTRACK +
Margin is pleased to be welcoming New York record label Nublu Records to Margin London in February 2008. Nublu will be providing the backing soundtrack to the three days of the show as well as a limited-edition Margin x Nublu CD exclusively for Margin visitors +
ART +
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective which incorparates the magazines, Pimp Guides. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. Pimp will be installing their art in the Magazine Lounge at Margin London in February 2008 +
REFRESHMENT +
Margin is pleased to welcome back Firefly Tonics who will be providing complimentary refreshments for Margin visitors in February 2008 + With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists + With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise + www.fireflytonics.com
MISSION + Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for the over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find up-and-coming labels at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.
Super Super Magazine waved their dayglo wand over the Margin London Magazine Lounge in August 2007. Visiting buyers and press were able to step into the world of Super Super as if stepping into one of the magazines spreads.
SuperSuper Magazine have revitalised the London music and fashion scene since their launch with some comparing the excitement of the issues to the early days of i-D and The Face. With a thriving music and club scene to back up the fashion, the movement is less a stylistic exercise and more a way of London life.
With Smileys set to replace the ubiquitous “Skull & Crossbones”, Margin was pleased to welcome Super Super to the show and introduce the publication to a wide range of international and UK buyers yet to unearth the fluoro delights of the magazine.
Fourholes
Launched in August 2007, new label Fourholes exhibited at Margin London and decorated the Gallery Area with their unique Surf art installation.
Fourholes is a new brand created by Brian Macshane who was the Brand Manager at Mambo for eight years previously. Consisting of logo & graphic based jersey and fleece items with denim and knitwear, Fourholes references a more innocent era of pre-sponsorhip surfing before the grassroots passion for the ocean was replaced with corporate team members.
Fourholes is about having to buy your own board and not having one presented to you by a sponsor or having your airfare paid for to chase an epic southerly swell.
We’re pleased to announce that SuperSuper magazine will be waving their day-glo wand over the magazine lounge at Margin in August to create a site-specific installation.
Stylists are artists and none more so than Namalee and the team at SuperSuper magazine who have been leading the style agenda since their launch.
SuperSuper will be decorating the Magazine Lounge in their own pioneering style that has secured fans for the magazine across the globe.
To commemorate our 10th season of Margin London and celebrate 5 years of presenting fresh brands to visiting buyers & press, we decided not to invite new artists to display their work in the gallery area and instead ask past and present exhibitors, artists, and visitors to get creative + We sent them a simple graphic template a week before the show and here are some of the results that made it in time to display +
Enjoy +
(If you want to take part and submit your version, download the PDF template here).
To commemorate our 10th season of Margin London and celebrate 5 years of presenting fresh brands to visiting buyers & press, we decided not to invite new artists to display their work in the gallery area and instead ask past and present exhibitors, artists, and visitors to get creative + We sent them a simple graphic template a week before the show and here are some of the results that made it in time to display +
Enjoy +
(If you want to take part and submit your version, download the PDF template here).
To commemorate our 10th season of Margin London and celebrate 5 years of presenting fresh brands to visiting buyers & press, we decided not to invite new artists to display their work in the gallery area and instead ask past and present exhibitors, artists, and visitors to get creative + We sent them a simple graphic template a week before the show and here are some of the results that made it in time to display +
Enjoy +
(If you want to take part and submit your version, download the PDF template here).
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
