“Had an awesome time at Margin, lots of new stockists to come!” Bagslag +

“We”ve just spent the past few days in London at the MARGIN trade show, very exciting! We”re receiving more and more interest in the UK from both stockists and the press. We”re looking forward to the future and are so happy we have the opportunity to share our designs with the world!”
+ Urban Originals +

“Mucho Gracias for the debut show, couldn’t have gone much better.” + Brandnativa with Cyclus + www.bagzontherun.com

Drapers Report

market news

LONDON SHOWS USHER IN S/S 2008 TRENDS
London, England, 10 Aug. 2007

At Margin (margin.tv), which ran August 5 to 7, a new initiative, Accessories Gild, presented a consistent slew of labels encompassing handbags, jewelry, socks, scarves and even the odd tie. A collection of abstractly printed clutches and scarves by Stateek (stateek.com), was one highlight and Punky Pins (punkypins.co.uk) charmed visitors with its clubby, quirky jewelry range.

On the apparel side, Oak Jeans (oakjeans.com) showcased its collection in the section dedicated to new names, 101. Although the label is still in its infancy and offers a limited number of styles, it is reaping the awards after being featured to great acclaim on the prime time TV UK reality show, WAGs Boutique.

The fluoro color fad, which was absent elsewhere, made an appearance at Margin where it manifested itself in the collections of White Trash for Cash and Chateau Roux, among others. (Evidently, the New Rave trend is not yet ready to put its dancing shoes on the shelf, at least in London, the club mecca of the world.)

Margin’s producers reported that attendance at the latest edition matched that of the February 2007 show, which saw a 40% increase from the prior one.

- Emma Holmqvist, London Correspondent

MPDclick Website

As you enter the industrial white brick basement in the heart of the trendy Carnaby shopping district, you are immediately greeted with the freshest talent at Margin. The first room is dedicated to up and coming labels who are attending Margin for the first time, while the second room holds regular contributors to the show who stand out for having unique twists to their collections. As one of the smaller London trade fairs, the intimate setting gave the show a relaxed and friendly atmosphere with press from directional magazines and buyers looking for the next big thing mingling with the enthusiastic labels.

Margin London is a trade fair which provides a platform for the latest designers and brands on the upscale streetwear scene to showcase their collections to the press and potential buyers, with many attending their first show. With designers from around the world participating, Margin demonstrated global talent at its quirkiest and most inventive. There was everything from kitsch laser cut jewellery to bags masquerading as speakers for your I pod, to two-in-one embellished sneakers which morph from a hi-top baseball shoe to a sandal: ideal for the frugal traveller.

A strong focus at the show was the use of clothing as canvases for graphics and illustrations, with many creators coming from backgrounds in graphic design rather than fashion. Some labels revived iconic and nostalgic images to adorn their wares while others sourced artwork from the newest and most original image makers on the scene. Influences came from a wide range of popular culture elements such as music, graffiti, character design, Japanese street fashion and comic books to name a few. Screen printed T-shirts with clever designs sat alongside retro prints and silhouettes interpreted for the contemporary market. Many labels originated from foreign waters and had developed traditional cultural aesthetics into modern streetwear, with a sense of national pride and global appreciation coming into play.
LINKS:
http://www.mpdclick.com/