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FashionUnited.co.uk

Wednesday, June 23rd, 2010

New brands at Margin<br />
Wednesday, 23 June 2010 </p>
<p>Always on the look out for fresh talent, trade show Margin confirmed a host of new brands for August 2010. Besides up and coming labels, Margin will also showcase established brands. Garcia Madrid will present their mens tailoring, casualwear and accessories for the very first time at Margin. Their sharp and high quality menswear is inspired by art and design. Ethical Boston based brand Ideologie will also make their UK debut. The organic clothing company is known for their ethical philosophy and on-trend art prints. Cult brand Silas are making their UK return exclusively at Margin, and will sit alongside brands such as Obey, Dephect, and RVCA who have not exhibited in the UK for over two years.</p>
<p> Launched in 2002, independent tradeshow Margin is the brainchild of Odysseas Constantine. Offering directional clothing for both men and women, the exhibition is a platform for new design talent to exhibit and expose their collections to the British and international fashion trade and press.</p>
<p>Image: Garcia Madrid SS10

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Wednesday, February 24th, 2010

Margin the indie fair     Wednesday, 24 February 2010      Establishing itself as the trade fair for independent brands, Margin London attracted major international retailers alongside leading independents. This season Margin attracted indie boutiques from across the UK such as Ace, American Retro, Boy Parker, Eternal Envy, Foam, Lunacy, and Social. There was also a strong turnout of international buyers from across Europe and Japan that have regularly visited the show since its launch in 2002.    Major department stores attended Margin including House of Fraser, Harvey Nichols, Liberty, Top Man & Top Shop Concessions, Next Brands, and Fenwick, as well as online retailers such as ASOS and Coggles to Ethics Girls and Backin10minutes visited the fair. It shows Margin reaches across the retail spectrum and wants to include all buyers with one common purpose: to stay informed and on top of new brands.    The 18th edition of Margin saw an increase in visiting stores interested in fair-trade and organic clothing. For example ethical fashion label Frank & Faith, who previously exhibited at Pure in London, decided to showcase at Margin.    The next edition of Margin London will take place from 1-2nd August 2010.    Image: Frank & Faith

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Friday, February 12th, 2010

Lady Sovereign at Margin    Tuesday, 12 January 2010   Worn by rapper Lady Sovereign whilst entering the Big Brother show, streetwear brand Lazy Oaf instantly received its 15 minutes of fame. The acclaimed musician signed to Jay Z's Def Jam records, and wore besides a Lazy Oaf t-shirt, a pyramid necklace, and two other Lazy Oaf garments in the house monitored by cameras 24-hours a day. Lady Sovereign is no official spokesperson for the brand, but purchased the Lazy Oaf goods herself. Comments on the social media pages were rather supportive of Lady Sovereign’s decision to swap her Adidas tracksuits for the directional streetwear brand.  Lazy Oaf debuted at Margin in 2003 and has grown over the years into a global brand. The streetwear label has a flagship store in Soho and has over 150 stockists worldwide including key stockists such as Parisian boutique Colette and Selfridges. Lazy Oaf will be exhibiting their current range for immediate delivery and new designs for pre-orders at the February 2010 edition of the Margin London. It will be the 18th edition of the independent UK trade event, taking place on 14-15th February 2010 at The Music Rooms in London. 

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Monday, June 8th, 2009

Margin promotes indie brands     Wednesday, 08 July 2009    With less than a month to go until trade exhibition Margin, a plethora of great design talent and new brands confirmed to take part in the show. The organisers were keen to state it was not just newcomers who were showing but new labels launching for the first time globally that can give retailers an edge over the competition.   Over a third of exhibitors in August 2009 are making their global debut at Margin, another third are brand new to Margin or the UK arena, and the remaining third are previous exhibitors who had their trade launch at Margin and have proven their ranges have selling-power through key retailers with solid and successful sell-through.     Margin will be the only independent trade event taking place this season in London.
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Monday, June 8th, 2009

Young fashion beats credit crunch     Tuesday, 12 May 2009    Whilst the economical downturn seems to have no effect on young consumers, emerging streetwear labels keep on growing. Budding brands that exhibit at London tradeshow Margin and retailers that source from the bi-annual fashion fair are led to believe to be immune to the credit crunch.   Margin is a trade-only event which showcases mens and womens upscale streetwear and directional tailoring with the next edition on the 2nd and 3rd of August 2009. With collections targeting a younger market, buyers and brands are questioning media coverage on a recession that has, so far, failed to impact on their businesses. Buyers who visited the February 2009 edition of Margin, the first edition since the word ‘recession’ was publicly referred to by economists and politicians, reported that their business was unaffected and, in most cases, profit was up year on year.     Exhibiting reaffirmed buoyant trading with many taking orders at the same level as previous pre-recession seasons as well as signing up new accounts. Regular Margin exhibitor Ray Buckley of womenswear label Yamama confirmed that he
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Friday, October 24th, 2008

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Margin moves to Mayfair     Monday, 27 October 2008    Innovative streetwear and tailoring trade show Margin is moving to Mayfair, due to construction and restoration work taking place at its previous venue. The trade show will take up the minimalist gallery space of The Music Rooms. The Music Rooms was the home of Margin for eight shows from 2003 to 2005, and is based in the heart of the West End. Margin will be central to all mens and womens trade events coinciding with London Fashion Week.   Margin organiser Odysseas Constantine commented:
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Wednesday, July 23rd, 2008

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Margin to highlight directional denim      Wednesday, 23 July 2008    The upmarket streetwear tradeshow Margin has announced the creation of a new area called Selvage to highlight directional denim brands. Selvage will featuring cutting-edge premium jeans from Trousers London, organic and fairtrade denim from Chance and French brand NU, directional washes and embroidery from Japanese labels True Brit and Kyoto Denim, design-led denim womenswear from Bulgarian label Mystic, premium mens casualwear from Allopop, and other denim labels. Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the August 2008 edition is no exception with over 80% of exhibitors making their UK debut at Margin. Originally established to provide a relevant showcase for upscale streetwear brands the show has expanded gradually and carefully each season to encompass additional product areas. The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments and the August 2008 edition will be the largest Kreateur offering to date. The accessories area GILD was added to the show to focus on directional accessories and the 101 Room is an area of Margin created to highlight brand new labels launching their first collection.   Margin will take place on the 3rd 4th & 5th August 2008 at The Vinyl Factory Gallery, London W1. 
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Wednesday, February 6th, 2008

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Margin gears up for LFW
Wednesday, 06 February 2008
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. Margin will be showcasing its biggest show to date and this season as expanded its Magazine and Media Lounge. The show, which has grown to over 90 exhibitors, is one of the UK’s most diverse selection of Mens and Womens streetwear exhibitors.
Known amongst industry insiders as the key show for sourcing new labels, the February 2008 edition will feature 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

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Tuesday, February 7th, 2006

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London Margin, the upscale streetwear exhibition, is   continuing its quest to help young, urban brands reach a wider audience amongst key retailers and press. For many, Margin London was created out of necessity. Retailers travel the world looking for cult labels and the next big thing but rarely find at mainstream shows where costs prohibit fresh talent from taking part. The main drive of Margin London was to establish a show where new young labels could find an affordable platform. The exhibition has certainly succeeded and has delighted buyers and press alike with its mix of left-field brands and commercial successes waiting to happen. The next edition of Margin London be on the 12th & 13th February 2006.
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