Archive for the 'Fresh2Def' Category

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Wednesday, February 17th, 2010

F2D @ MARGIN LONDON Wed, Feb 17, 2010 Blog Monday the 15th Feb, the lads took a road trip down the M6 to London to represent down at Margin. Margin is a fashion trade show catering to industry insiders from the brands to press and buyers alike. We went down there so we could cover the event and report back to you guys how it all went down… From the moment we got there we were well impressed with presentation of the event, and the number of different brands all under one roof. Being a clothing brand ourselves it was good to see such an event in action, giving us the chance to mingle and make some new connects while covering the event. There were some sick threads on show from brands like Mr Wingate, Villainous Visard, MY YARD, I AM FIVE (thanks for the Sherlock tee boys), Ashley Marc Hovelle, Origin68, Kalman Lee , Kiddo, plus many others… From what we could gather from the brands on display they were all happy with what Margin had done for them in terms of buyers and press awareness. One brand told me, “we have managed to get quite a few orders from stores over the 2 days so in all it has been a successful event for us”. The lads behind the brand, I AM FIVE, great guys!! – WWW.IAMFIVE.COM WE LOVED THIS TEE FROM MANCHESTER BRAND ORIGIN68 – WWW.ORIGIN68.COM WE RATED THIS TEE FROM THTC – WWW.THTC.CO.UK SICKNESS FROM MY MAN ASHLEY MARC HOVELLE – WWW.ASHLEYMARCHOVELLE.COM I FELL IN LOVE WITH THAT ALL WOOL VARSITY STYLE JACKET FROM ITALIAN BRAND RVNG EQUALIZER TEE FROM NEW BRAND KIDDO – WWW.PLANETOFMYOWN.COM THIS WAS NICE FROM KALMAN LEE – WWW.KALMANLEE.CO.UK VERY BIG STUFF FROM VILLAINOUS VASARD – WWW.VILLAINOUSVISARD.CO.UK The talent was obvious amongst the brands on show and thanks to Margin they had the platform to showcase it. Lookout for exclusive features and interviews here on f2dcollection.com, featuring some of the brands we met and connected with. It turned out to be quite a productive day in London for the boys from Birmingham with our Retro Kid Varsity’s gettin’ a whole lot of love too. Next time Margin comes along make sure you get down there and see what its all about, we think it was well worth the trip most deffo!!! CHECKOUT WWW.MARGIN.TV FOR MORE INFO ON THE EVENT… POSTED BY: DANIEL F2D

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Posted in Editorial, Margin, Tradeshow, Exhibition, London, Fashion, Blog Post, Streetwear, New Brands, Images, February 2010, Fresh2Def | No Comments »

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Wednesday, February 10th, 2010

EVENT – MARGIN LONDON – 14TH – 15TH FEB Wed, Feb 10, 2010 Blog The UK’s biggest trade event is almost here people, Margin has come round again this weekend starting on Sunday 14th feb… LOOKOUT FOR THE F2D TEAM AT THE EVENT. AND LOOKOUT FOR SHOTS OF THE EVENT BACK HERE NEXT WEEK. The longest-running independent trade event in London, Margin is an intimate and credible showroom of edited design talent with the next exhibition being the 18th edition + Nearly eight years strong, Margin is a proven and established trade exhibition linking fresh talent with key press and buyers (many of whom do not like going to traditional trade shows) + The Original and the best platform for new talent for over seven years, Margin was established to help new labels reach a wider buying and press audience + Retailers travel the world looking for the next big thing but are never going to find up-and-coming designers at a show whose costs prohibit fresh talent + +++ Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don’t have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers. +++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed. Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, EIO, Missmilne, Worn Free, Chateau Roux, Your Eyes Lie, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, Yamama, and Ruby Rocks, as well as the UK launching point of overseas brands including Upper Playground, Eastpak Apparel, Loreak Mendian, Syndrome, Nooka, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, Uzi, and Z-Boy amongst many others. Margin has welcomed key stores to the exhibitions since first launching in 2002; from department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Saks 5th Avenue, Galleries Lafayette, & Engelhorn Trendhaus; online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, Ships, and Westworld; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Souvenir, Royal Cheese, Natterjacks, 90sqm, Coggles, Market, Atoo, Remixx, My Yard, Donuts, Ace, Lunacy, Savage, Fortyfive, Bread & Honey, American Retro, Bespoke, Wallace, and Cutie, to name a few. Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Super Super, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Vice, Amelia’s, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hideyourarms, and Hypebeast. MARGIN LONDON + T: +44 77 1033 0805 F: +44 20 7900 6214 E: info@margin.tv W: www.margin.tv ADD DATES TO YOUR OUTLOOK CALENDAR + www.margin.tv/MARGINLONDON.vcs IPHONE USERS + ADD DATES TO YOUR iPhone CALENDAR + www.margin.tv/MARGINLONDON.ics MARGIN NEWS & BLOG + www.margin.tv/blog MARGIN @ MYSPACE + www.myspace.com/marginlondon MARGIN @ TWITTER + www.twitter.com/marginlondon MARGIN @ FACEBOOK + www.facebook.com/marginlondon See you down there people!!!! POSTED BY: DANIEL F2D

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Posted in Editorial, Margin, Tradeshow, Exhibition, London, Fashion, Blog Post, Streetwear, New Brands, February 2010, Fresh2Def | No Comments »