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Friday, February 19th, 2010

Margin London Autumn/Winter 2010-11 Edition    Despite being the longest-running independent trade event in London, Margin remains a fringe affair and an untapped resource for emerging street wear and young fashion labels. These brands are born out of personal passions often created with handcrafted touches and finishes with local sourcing at the core whether it be the UK or Latvia.     DENIM  Laundry Maid Jeans are a relatively new name in the premium denim market utilising the British tendency for expert tailoring to produce high quality cuts with meticulous attention to detail and perfect constructional finishing. Futurism inspires Hypnosis fashion-forward denim collection, littered with deconstructed detailing from off-centre button fly fastening, twisted seams and dropped-crotch cuts.     ACCESSORIES  Margin is a hotbed for quirky one-off jewellery brands. We loved Sansonnet, a Tokyo based label whose pretty pieces resembled re-worked antiques meets kiddy-craft kit - very Harajuku. Hannah Makes Things is another fun brand, specialising in pendants ranging from mini donuts to rainbows to cassette tapes! One of the highlight accessories concepts was Sneakart  a range of durable but removable, art-inspired stickers that can be adapted to customise any sports shoe shape.     GRAPHIC TEES  As expected, graphic tees abound at street wear shows and Margin was no exception. Each label seem to major in art first, t-shirt printing second producing some original graphic ideas in the process. Bristol-based label My Yard commissions local graphic artists to produce designs for the tee label in a range of eye-popping colours. Conquer is rooted in fine-art with the design team producing intricate illustrations which are then applied using a specially developed printing method to ensure the clearest transfer. Finally, Junkfunk is a Brighton-based label entrenched in typography and revolutionary-flavoured graphic design (think Spanish civil war slogans and Cold War motifs).    READY TO WEAR  There was something for everyone, RTW-wise. Hysteric Asteria designer Alexia Kirmitsi has developed a reversible webbed/inverted knit technique that adorns oversized jumpers and trims jersey dresses. Brighton-based Jojo & Mac produced knitted jumpers and cardigans with cutesy motifs like all-over YSL style strawberries and large placement cats. Germaine Minette brought a range of detailed mens shirting with subtle panelled collars, contrast inserts and lining and wonky welt pockets. 21dgrs are a truly global brand, designed in Hamburg, based and manufactured in Bali, sold in the far-reaches of the Southern hemisphere- even Byron Bay! The collection is diverse with hand-dyed silk dresses, printed tees and detailed washed sweats. Found comprised of unique items creatively salvaged from vintage garments and fabrics.      Hannah Makes Things   Lazy Oaf   Lua Lua   Found   Laundry Maid   Sansonnet   21dgrs   Conquer   Found   Germain MInette   Hypnosis   Hysteric Asteria   Jojo and Mac   Junk Funk   My Yard   Revenge   Sneakart   Sansonnet

Sportswear International +

Thursday, February 18th, 2010

Sportswear International

Exhibitor Preview + Lazy Oaf + FEB 2010 + The Tee Room

Monday, January 25th, 2010

LAZY OAF SOV WATCH  Love her or hate her, rapper Lady Sovereign undoubtedly won herself new fans by ditching the Adidas tracksuits in favour of a more directional streetwear look + Lady Sovereign surprised many by deciding to enter the Celebrity Big Brother house of the infamous Channel 4 show, but not as surprised as Margin exhibitor Lazy Oaf + “SOV”, real name Louise Harman, is no official spokes-person for the brand (in the way that Cheryl Cole's hair extensions are for L'Oreal) but bought the Lazy Oaf goods herself which is no greater endorsement + She survived the first eviction, turned Vinnie Jones into a grumpy old man moaning (about corned beef of all things), but now she’s out of the house, all we care about is which Lazy Oaf garms Sov wore on the show + Here’s the round-up + LAZY OAF SOV WATCH  EXHIBITING AT THE 18TH EDITION OF MARGIN LONDON IN FEB 2010  DON'T BE SQUARE TEE SRP £25  ROSY BEAR SWEAT SRP £39  PYRAMID NECKLACE SRP £16  HAPPY/SAD REVERSIBLE SWEAT SRP £44  CITYSCAPE SWEAT SRP £29

Exhibitor Info + Mimobots + FEB 2010 + GILD

Monday, January 25th, 2010

MIMOBOTS  The USB Mimobots return to Margin London in FEB 2010  Hailing from the USA, the Mimobots first made their European trade debut at Margin back in August 2007 and have gone from strength to strength. Now with new UK istribution in place, the range of USB memory bots have been expanded to include   Helly Kitty, Halo and Tokidoki (along with old favourites such as the full range of Star Wars characters) + Available from 2 to 8 GB storage capacities, the Mimobots are Mac and Windows compatible + Exhibiting in GILD

Exhibitor Preview + Uncommonly Beautiful + FEB 2010 + GILD

Monday, January 25th, 2010

UNCOMMONLY BEAUTIFUL  Ethical Recycled Jewellery Trade Debut + Uncommonly Beautiful at Margin in February 2010 + Uncommonly Beautiful Recycled Accessories is an anti-landfill fashion accessory label, taking the most unlikely of discarded items and transforming them into unique and covetable jewellery + Uncommonly Beautiful takes abandoned furniture, wine boxes, suitcases, broken jewellery & fashion industry waste to perform ethical alchemy and create one-off pieces unique to stores +

Exhibitor Preview + Lua Lua + February 2010 + GILD

Thursday, January 7th, 2010

LUA LUA   Lua Lua will be exhibiting in the GILD area for accessories at Margin in February 2010 + Lua Lua is a contemporary jewellery brand dedicated to the creation of luxury handmade earrings, necklaces, & bracelets + Influenced by both ancient and contemporary art, it’s no surprise to note that Lua Lua has already proved popular with art and design stores and galleries, boasting stockists including the Barbican, Tate Modern, the ICA, & Santa Monica Museum of Art amongst many others + Exhibiting at Margin 2010

Exhibitor Preview + Rock n Retro + February 2010 + GILD

Thursday, January 7th, 2010

ROCK N RETRO   Global trade launch at Margin in the GILD area in FEB 2010 +   An adorable collection of womens jewellery, Rock N Retro produces wearable & affordable pieces with just the right amount of kitsch +   Hailing from the Isle of Lewis in Scotland (next to the Isle of Harris where the tweed comes from), Rock N Retro heads to London in February 2010 to make their global debut in the GILD accessories area at Margin and display their range of quirky and cute jewellery +

Exhibitor Preview + Me & Zena + February 2010 + GILD

Thursday, January 7th, 2010

ME AND ZENA   Me & Zena return to Margin in FEB 2010 with their range of jewellery +   Following their global trade debut at Margin in August 08, Me & Zena return in February 2010 with their adorable range of sought-after jewellery including their wide range of heart necklaces (recently featured in Vogue & Grazia) and bracelet charms +  Spotted on the necks of Girls Aloud and The Saturdays, Me & Zena continues to secure celebrity fans and stockists +

Exhibitor Preview + Zelley + February 2010 + GILD

Monday, December 7th, 2009

ZELLEY  With a rich family heritage in jewellery that dates back to 1910,  the new generation of the Zelley lineage brings their extensive expertise to bear on streetwear. Sneakerheads treat their footwear collection with more zealous care and devotion than Carrie Bradshaw yet a widely neglected feature of sneaker culture has been the laces and this is where Zelley comes in.   Zelley provides the finishing touches with a range of luxe tips for laces crafted in gold and silver.   Global trade launch at Margin in the GILD area in FEB 2010

Exhibitor Preview + Lazy Oaf + February 2010 + The Tee Room

Monday, December 7th, 2009

LAZY OAF  Lazy Oaf return to Margin with their unique illustrative range  Margin is pleased to welcome back the adorable illustrative stylings of clothing and accessories label Lazy Oaf + Since making their trade debut at Margin in 2003, Lazy Oaf is a heart-warming streetwear success story who have grown over the years to include a flagship store in Soho and can boast over 150 stockists worldwide including key boutiques such as Colette in Paris and department stores such as Selfridges +   Exhibiting in The Tee Room area at Margin

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