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Archive for the 'Knitwear' Category

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Friday, February 19th, 2010

Margin London Autumn/Winter 2010-11 Edition Despite being the longest-running independent trade event in London, Margin remains a fringe affair and an untapped resource for emerging street wear and young fashion labels. These brands are born out of personal passions often created with handcrafted touches and finishes with local sourcing at the core whether it be the UK or Latvia. DENIM Laundry Maid Jeans are a relatively new name in the premium denim market utilising the British tendency for expert tailoring to produce high quality cuts with meticulous attention to detail and perfect constructional finishing. Futurism inspires Hypnosis fashion-forward denim collection, littered with deconstructed detailing from off-centre button fly fastening, twisted seams and dropped-crotch cuts. ACCESSORIES Margin is a hotbed for quirky one-off jewellery brands. We loved Sansonnet, a Tokyo based label whose pretty pieces resembled re-worked antiques meets kiddy-craft kit - very Harajuku. Hannah Makes Things is another fun brand, specialising in pendants ranging from mini donuts to rainbows to cassette tapes! One of the highlight accessories concepts was Sneakart a range of durable but removable, art-inspired stickers that can be adapted to customise any sports shoe shape. GRAPHIC TEES As expected, graphic tees abound at street wear shows and Margin was no exception. Each label seem to major in art first, t-shirt printing second producing some original graphic ideas in the process. Bristol-based label My Yard commissions local graphic artists to produce designs for the tee label in a range of eye-popping colours. Conquer is rooted in fine-art with the design team producing intricate illustrations which are then applied using a specially developed printing method to ensure the clearest transfer. Finally, Junkfunk is a Brighton-based label entrenched in typography and revolutionary-flavoured graphic design (think Spanish civil war slogans and Cold War motifs). READY TO WEAR There was something for everyone, RTW-wise. Hysteric Asteria designer Alexia Kirmitsi has developed a reversible webbed/inverted knit technique that adorns oversized jumpers and trims jersey dresses. Brighton-based Jojo & Mac produced knitted jumpers and cardigans with cutesy motifs like all-over YSL style strawberries and large placement cats. Germaine Minette brought a range of detailed mens shirting with subtle panelled collars, contrast inserts and lining and wonky welt pockets. 21dgrs are a truly global brand, designed in Hamburg, based and manufactured in Bali, sold in the far-reaches of the Southern hemisphere- even Byron Bay! The collection is diverse with hand-dyed silk dresses, printed tees and detailed washed sweats. Found comprised of unique items creatively salvaged from vintage garments and fabrics. Hannah Makes Things Lazy Oaf Lua Lua Found Laundry Maid Sansonnet 21dgrs Conquer Found Germain MInette Hypnosis Hysteric Asteria Jojo and Mac Junk Funk My Yard Revenge Sneakart Sansonnet

Posted in Editorial, Margin, Art, Kreateur, GILD accessories, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Blog Post, Streetwear, Tees, Graphics, Jewellery, Knitwear, Denim, New Brands, My Yard, Junkfunk, Images, Tailoring, Conquer, Germain Minette, Jojo & Mac, February 2010, Laundry Maid Jeans, Hypnosis, Sneakart, Hysteria Asteria, Lua Lua, Revenge, Scout.com.au, Sansonnet, 21dgrs, Found |

Exhibitor Preview + Jojo & Mac + February 2010 + Kreateur

Thursday, January 7th, 2010

JOJO AND MAC Jojo & Mac return to Margin in FEB 2010 with their range of knitwear + Following their global trade debut at Margin in August 09, Jojo & Mac return to Margin with their highly desirable, wearable and affordable range of cute-as-a-kitten womens knitwear + With intricate details that belie the wholesale prices, the range features applique, pearls, bows, unique buttons and intarsia knitting +

Posted in Exhibitor Info, Margin, Preview, Kreateur, Tradeshow, Exhibition, London, Fashion, Womenswear, Knitwear, Jojo & Mac, February 2010 |

Feeling The Love +

Saturday, September 19th, 2009

“Margin was perfect to showcase our first collection. We got a brilliant response and it was great to meet Buyers from all of the UK’s major cities and Europe. With Magazines from Brazil, Greece and Switzerland, it gave the show a real international feel too. Odysseas and his crew looked after us and made sure everything ran smoothly. The show has introduced us to new businesses and exposure which is fantastic for launching our brand.”
+ Jojo & Mac +

Posted in Quotes, Margin, 101, Tradeshow, Exhibition, London, Fashion, Womenswear, Knitwear, New Brands, Jojo & Mac |

August 2009 Exhibitor Pics +

Monday, August 3rd, 2009

ANTOINETTE
ANTOINETTE
ARMS
ARMS
BAGSLAG
BAGSLAG “Had an awesome time at Margin, lots of new stockists to come!” Bagslag +
BANTUM
BANTUM
“Thanks for the show, really happy with how it went and loved the venue. We took orders at the show, some big boys showed some interest, and international style sites took some snaps. I feel its our time now and Margin gave us an awesome window for this.” + Bantum +
BIBICO

BIBICO
BRAT & SUZIE
BRAT & SUZIE
“We have just had a great show at Margin. Thanks to everyone who came along to see us” + Brat & Suzie +
BREAD N BUTTER
BREAD N BUTTER
CAMILLA CONSTANCE LINGERIE
CAMILLA CONSTANCE LINGERIE
CONQUER
CONQUER
DANDY J
DANDY J
DENZ & SON
DENZ & SON
DEPARTMENT OF WORKS
DEPARTMENT OF WORKS
GEELAMUAY
GEELAMUAY
GERMAIN MINETTE
GERMAIN MINETTE
GIRL FROM BLUE CITY
GIRL FROM BLUE CITY
“We had such a great time at Margin and I couldn’t have hoped for a better outcome. I took written orders from shops in Tokyo, Spain, Ireland, Scotland and England. I never in my wildest dreams expected Girl From Blue City to be available in Japan by the end of the year, it is totally a dream come true! There were so many people I would never have met had I not attended Margin! Thank you for a great Margin, already discussing the next one and I can’t wait!” + Girl From Blue City +
HOX BOUTIQUE
HOX BOUTIQUE
ISIS CASHMERE
ISIS CASHMERE
ITSUS ECO SYSTEM GREEN
ITSUS ECO SYSTEM GREEN
JETT26
JETT26
JOJO & MAC
JOJO & MAC
“Margin was perfect to showcase our first collection. We got a brilliant response and it was great to meet Buyers from all of the UK’s major cities and Europe. With Magazines from Brazil, Greece and Switzerland, it gave the show a real international feel too. Odysseas and his crew looked after us and made sure everything ran smoothly. The show has introduced us to new businesses and exposure which is fantastic for launching our brand.” + Jojo & Mac +
JOLITA JEWELLERY
JOLITA JEWELLERY
LAZY OAF
LAZY OAF
“It was great to catch up with our buyers and meet new ones, they always love to have a real feel of the collection so it was good to be able give them that at Margin.” + Lazy Oaf +
LIP WATCHES
LIP WATCHES
MISFIT
MISFIT
“Thanks to the Margin family. We had the best time, with the coolest people, great location, super well organised, best atmosphere and great business. Thank you so much for having us at your show. See you next year!!! You guys rock!” Misfit +
MR WINGATE
MR WINGATE
NEW LOVE CLUB
NEW LOVE CLUB
OAK JEANS
OAK JEANS
ORGANIC DESIGN DOSE
PERFECTLY FLAWED
PERFECTLY FLAWED
RED HOT RUBY
RED HOT RUBY
SAINT VACANT
SAINT VACANT
SAVANNAH CHIC
SAVANNAH CHIC
SYKE
SYKE
TREE HUGGER
TREE HUGGER
“Great show, great vibe, great staff, and I look forward to next season” + Tree Hugger +
TROUSERS LONDON
TROUSERS LONDON
ULTRARAMA
ULTRARAMA
UN=BALANCE
UN=BALANCE
URBAN ORIGINALS
URBAN ORIGINALS
VANILLA PINK
VANILLA PINK
VAVAWATCH
VAVAWATCH
VESTAL WATCHES
VESTAL WATCHES
WE WALK
WE WALK
ZEN & FUKA
ZEN & FUKA 

Posted in Exhibitor Info, Margin, The Tee Room, 101, Kreateur, GILD accessories, TraidFare, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Menswear, Isis Cashmere, Womenswear, Streetwear, Tees, Organic, Missmilne, Fair-Trade, Headwear, Footwear, Knitwear, New Brands, Perfectly Flawed, Hats, The Music Rooms, Longshanks, Images, Sneakers, Tailoring, Oak Jeans, Trousers London, Bantum, Ethical Fashion, Tradefair, Premium Denim, Ultrarama!, Mr Wingate, Arms, Conquer, Bibico, St Vacant, August 2009, Lingerie, Camilla Constance, Misfit, Denz & Son, Itsus, Zen & Fuka, Bagslag, Vavawatch, Germain Minette, Bread n Butter, New Love Club, Jojo & Mac, Antoinette, Urban Originals, Vestal Watches, Brat & Suzie, Girl From Blue City, Vestal, Unequal Balance, Red Hot Ruby |

Exhibitor Preview + 101 Area + Jojo & Mac

Wednesday, July 8th, 2009

JOJO & MAC + New cute-as-a-button knitwear range JOJO & MAC make their Global debut in the 101 room at Margin in August + From sunny Brighton comes this new range of adorable (and affordable) womens knitwear + The super-soft knits have classic shapes but playful detailing, such as characterful applique, kitsch prints and unique buttons that scream “kawaii”, which is a Japanese word meaning cuter than a basket of kittens on a pink unicorn riding a rainbow (all wearing Jojo & Mac knits, natch!) + Making their Global debut at Margin in August 2009

Posted in Exhibitor Info, Margin, Preview, 101, Tradeshow, Exhibition, London, Fashion, Womenswear, Knitwear, New Brands, August 2009, Jojo & Mac |

Exhibitor Preview + Kreateur + Bread n Butter

Wednesday, June 24th, 2009

BREAD N BUTTER + Bringing the best of international design to London, Margin is pleased to showcase Japanese label Bread N Butter + With stockists across Asia, Bread N Butter have developed a loyal fanbase for their quirky and full range of womenswear + From adorable tops to elegant dresses, the team of designers (directed by Rendez-vous Paris and Surface To Air alumnus) draw inspiration from streetwear as well as the catwalk to create a unique range of beautiful womens clothing as likely to appeal to Mum as well as daughter + UK debut in Kreateur at Margin in August 2009

Posted in Exhibitor Info, Margin, Preview, Kreateur, Tradeshow, Exhibition, London, Fashion, Womenswear, Streetwear, Tokyo, Knitwear, New Brands, Tailoring, August 2009, Bread n Butter |

Exhibitor Preview + Selvage + Syke

Wednesday, June 10th, 2009

SYKE + Menswear from Australian Streetwear Veterans SYKE + Syke lands in the UK in August 2009 with their full range of menswear including illustrated prints, jackets, knitwear, and denim + Inspired by Japanese anime, Syke recently celebrated 10 years as a renowned streetwear brand successful across Australia and New Zealand + Margin is pleased to be welcoming Syke to the UK for the first time where they will making their UK trade debut in the edited denim and workwear area, Selvage + UK debut in SELVAGE at Margin in August 2009

Posted in Exhibitor Info, Margin, Preview, Tradeshow, Exhibition, London, Fashion, Menswear, Streetwear, Tees, Graphics, Knitwear, Denim, Selvage, August 2009, Syke |

Exhibitor Preview + 101 + Geelamuay

Wednesday, June 10th, 2009

GEELAMUAY + Geelamuay making their Global debut at Margin in the 101 area + Created by martial artists in Thailand, new brand Geelamuay is a full range of mens clothing including printed tees and sweatshirts, polos, knitwear, as well as suede, nylon, and leather jackets, bags, belts and gloves + Geelamuay take their sport seriously with their gloves featuring extra knuckle padding and wrist support for example + Making their Global debut at Margin in August 2009

Posted in Exhibitor Info, Margin, Preview, 101, Tradeshow, Exhibition, London, Fashion, Menswear, Streetwear, Tees, Knitwear, New Brands, Tailoring, August 2009, Geelamuay |

Feeling the Love

Saturday, February 14th, 2009

“Margin was the best ever this season, lots of top quality buyers (as usual) and the Traidfare section attracted lots of ethical boutiques. Great atmosphere and brilliant location!” + Miksa +

Posted in Quotes, Margin, TraidFare, Tradeshow, Exhibition, London, Fashion, Womenswear, Streetwear, Organic, Fair-Trade, Knitwear, Ethical Fashion, Miksa, February 2009 |

Sportswear International Report

Thursday, February 12th, 2009

LONDON REPORT: MARGIN ABUZZ, SPIRIT DISAPPOINTS 12 Feb. 2009 London’s trade shows for the A/W 2009 season proved to be something of a desolate affair. With the absence of TBC and The Park, Margin (Feb. 8-9) and Pure’s Spirit section (Feb. 8-10) were the only haunts left showcasing young fashion. When visiting Margin, located again at the Music Rooms in Mayfair, the prevalent tee brigade is impossible to ignore. To mention two of the most notable players, the new label Long Clothing figuratively focuses on elongated styles that can be worn as dresses or tops. Graphic prints come in two choices – faded or in full ink. Created according to an equally simplified formula, Mr Wingate’s tees feature foam prints typically applied around the neck and shoulder area – something that gives the garments a certain “angelic” touch. On the denim front, Trousers London showed at Margin for the third consecutive season. In line with previous offerings, dry denim is the deal, allowing details such as carefully engineered seams and checked pocket linings to come into full focus. Arms is a promising newcomer offering clean, quirky separates for men and women. Designed with practicality in mind and targeting creative, studio-based folks such as graphic designers, key elements include nifty details such as little pen loops and reinforced elbow patches. The womenswear label Miksa is a new entry in the fair trade/organic category. Signified by a sporty aesthetic the label’s A/W 2009 range encompasses casual tops and bomber-style jackets complemented by a range of chunky, hand-knitted alpaca pieces given a romantic spin with the help of pretty ribbon detailing. On the footwear front, hot up-and-comer Rae Jones marked her debut at Margin with a strong collection of comfy yet distinctly stylish shoes and boots; and US label 80%20 impressed with its collection of footwear featuring the celebrated signature wedge heel that is concealed to offer the wearer extra height without a spiky heel in sight. Spirit, Pure’s showcase of young fashion, was in for a good start when it was reinvented a few seasons ago, but this season the show was overshadowed by a disappointing transformation. Presumably attempting to economize and convey a streetier edge, the show consisted of messy concrete floors and open-concept booths, which only served to jar with the brands on show, most of which specialized in neat, feminine products (with the exception of a few denim players such as Monkee Genes and Applebottoms). The disappointment among exhibitors was apparent and visitors were confused by an inconsistent, if not poorly edited, brand line-up. There’s no doubt that the international tradeshow scene is saturated, but in London, there’s a gaping hole waiting to be filled for the market TBC once served. —Emma Holmqvist

Posted in Editorial, Margin, sportswear international, The Tee Room, 101, Kreateur, TraidFare, Tradeshow, Exhibition, London, Fashion, Menswear, Womenswear, Streetwear, Organic, Fair-Trade, Footwear, Graphics, Knitwear, Denim, New Brands, The Music Rooms, Trousers London, Ethical Fashion, 80%20, Selvage, Miksa, Mr Wingate, February 2009, Rae Jones, Long, Arms |

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For Margin
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10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in London, Margin is renowned for providing a successful launchpad for directional new designers, alongside credible established brands. 		| Feedback | About | Videos | News |

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