10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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“It was great to catch up with our buyers and meet new ones, they always love to have a real feel of the collection so it was good to be able give them that at Margin.”+ Lazy Oaf +
ANTOINETTE
ARMS BAGSLAG “Had an awesome time at Margin, lots of new stockists to come!” Bagslag + BANTUM
“Thanks for the show, really happy with how it went and loved the venue. We took orders at the show, some big boys showed some interest, and international style sites took some snaps. I feel its our time now and Margin gave us an awesome window for this.” + Bantum +
BIBICO
BRAT & SUZIE
“We have just had a great show at Margin. Thanks to everyone who came along to see us” + Brat & Suzie +
BREAD N BUTTER
CAMILLA CONSTANCE LINGERIE
CONQUER
DANDY J
DENZ & SON
DEPARTMENT OF WORKS
GEELAMUAY
GERMAIN MINETTE
GIRL FROM BLUE CITY “We had such a great time at Margin and I couldn’t have hoped for a better outcome. I took written orders from shops in Tokyo, Spain, Ireland, Scotland and England. I never in my wildest dreams expected Girl From Blue City to be available in Japan by the end of the year, it is totally a dream come true! There were so many people I would never have met had I not attended Margin! Thank you for a great Margin, already discussing the next one and I can’t wait!”+ Girl From Blue City +
HOX BOUTIQUE
ISIS CASHMERE
ITSUS ECO SYSTEM GREEN
JETT26
JOJO & MAC
“Margin was perfect to showcase our first collection. We got a brilliant response and it was great to meet Buyers from all of the UK’s major cities and Europe. With Magazines from Brazil, Greece and Switzerland, it gave the show a real international feel too. Odysseas and his crew looked after us and made sure everything ran smoothly. The show has introduced us to new businesses and exposure which is fantastic for launching our brand.” + Jojo & Mac +
JOLITA JEWELLERY
LAZY OAF
“It was great to catch up with our buyers and meet new ones, they always love to have a real feel of the collection so it was good to be able give them that at Margin.” + Lazy Oaf +
LIP WATCHES
MISFIT
“Thanks to the Margin family. We had the best time, with the coolest people, great location, super well organised, best atmosphere and great business. Thank you so much for having us at your show. See you next year!!! You guys rock!” Misfit +
MR WINGATE
NEW LOVE CLUB
OAK JEANS
PERFECTLY FLAWED
RED HOT RUBY
SAINT VACANT
SAVANNAH CHIC
SYKE
TREE HUGGER “Great show, great vibe, great staff, and I look forward to next season” + Tree Hugger +
TROUSERS LONDON
ULTRARAMA
UN=BALANCE
URBAN ORIGINALS
VANILLA PINK
VAVAWATCH
VESTAL WATCHES
WE WALK
ZEN & FUKA
Margin, renowned for its upscale streetwear and directional tailoring, has been one of the best platforms for new talent for the last four years. WGSN reports from London. Attracting a host of new names, Margin had the biggest show to date covering 9,000 sq ft. The show made the move to the new venue of the Horticultural Halls to accommodate growing ranges of labels that have been exhibiting at Margin since its beginning.Not only is the number of exhibitors increasing, labels such as Dephect and Lazy Oaf, which used to manage with only one rail as a stand, have successfully grown their business and ranges accordingly, consequently requiring more space. Hopefully this won’t jeopardize the intimacy normally praised at Margin shows, and we continue to see fresh directional brands showcasing and debuting.Over 60 exhibitors attended, with at least half making their debut at Margin. This season, five new Finnish brands had chosen the show for their first UK appearance. These included Annukka Takala, Keto, and Zukale & Huoviala, which are all recent graduates or students of the University of Art and Design, Helsinki.WGSN loves directional, sultry womenswear label Tiia Vanhatapio and the designer’s baby range Quelle Jolie Bebe. Vanhatapio’s two ranges were undoubtedly one of the highlights of the show.Margin has also organised an exchange program with International Fashion Fair (Tokyo) and chose Japanese menswear label Agent Knock Peaceful to exhibit in London. London-based womenswear streetwear brand Girlgang showed at IFF Tokyo in July.Margin is held at the same time as TBC each season, falling on Sunday and Monday of a designated week. Margin is great for attracting international buyers to London.
The overall impression for the show this year as it continues to increase in size with its great new venue, is that it is slightly more commercial than previous years but is still gaining the enthusiasm that makes it so special. FULL REPORT HERE
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share: