10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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We were pleased to welcome WhatWhenAndNow.com who created overview mood boards of the different show areas at Margin. The boards were on display and in the show guide at the August 2008 edition of Margin London.
Conceptualised by Mickey Shariff, with Fatsarazzi as Creative Director,< What When & Now (WW&N) is an online service that has the inside track on what's hitting the street and happening on high fashion's continuously evolving horizon.
Described by those in the know as “a credible WGSN”, the team at WW&N realise that by the time a “look” has got to the catwalk, it’s already happened somewhere else Whereas some trend services look to the international runways for inspiration, WW&N are at the forefront of research and realise the place to itemise future style directions is the heartbeat of a city’s clubs, events, galleries, exhibitions, and parties.
What separates WW&N from other “trendologists” or style websites is their keen eye< and uncanny ability to edit what they see on the fly, and only photograph the looks that matter and point to the future; this is no scattergun approach, this is a proven and successful instinct honed over years of exposure to the best of the best, as well as the experience that comes with having worked with leading brands and blogs.
WhatWhenAndNow.co.uk marries the best attributes of bloggers & coolhunters, and consultants and corporate forecasters to create a new niche, and are not afraid to speak their minds or call it like they see it. Their honest and forthright opinion is rare and sought-after, and can be accessed through their public access Daily News Blog Talk,
which is free with no censorship or advertorial, and through print as regular contributors to titles such as Drapers, the UK trade magazine. www.WhatWhenAndNow.com
PIMP
We were pleased to welcome Pimp Magazine and Pimp Art who installed their art in the Magazine Lounge at Margin London in February 2008.
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. The artists represented by P.I.M.P are available for client work in the UK & internationally.
The agency also offers a comprehensive design service under its subsidiary arm, Mode Design. In addition to providing innovative design through its in-house team, the design house enables clients to access an impressive roster of leading names in the contemporary art world who inherently understand the target market. Between them, the artists encompass all mediums and disciplines ensuring that not only do we have the right solution for your brand, but that the creative will sit at the forefront of contemporary culture.
NEWS +
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week +
By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of Mens and Womens streetwear exhibitors in Central London + By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created our largest show to date and a one-stop selection in the very centre of London in Soho +
Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut +
Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty.
In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibiting in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and other ethical fashion brands.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map
PARTIES +
Margin is hosting two parties during London Fashion Week +
The first pre-show party takes place on Saturday the 9th February with Deers DJ’s Laurents from Bread & Honey, Kitsune’s Jerry Bouthier, and DJ Paulette from Mix Paris.
The second mid-show party takes place on Monday the 11th February organised by Margin exhibitors Bantum, Death Industries England, M.Y Clothing, Marmalade Ho and Regenerate, with DJ Example and Elementz, and UK Championship breakdancers Imperial Steps.
CD & SOUNDTRACK +
Margin is pleased to be welcoming New York record label Nublu Records to Margin London in February 2008. Nublu will be providing the backing soundtrack to the three days of the show as well as a limited-edition Margin x Nublu CD exclusively for Margin visitors +
ART +
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective which incorparates the magazines, Pimp Guides. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. Pimp will be installing their art in the Magazine Lounge at Margin London in February 2008 +
REFRESHMENT +
Margin is pleased to welcome back Firefly Tonics who will be providing complimentary refreshments for Margin visitors in February 2008 + With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists + With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise + www.fireflytonics.com
MISSION + Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for the over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find up-and-coming labels at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.
Super Super Magazine waved their dayglo wand over the Margin London Magazine Lounge in August 2007. Visiting buyers and press were able to step into the world of Super Super as if stepping into one of the magazines spreads.
SuperSuper Magazine have revitalised the London music and fashion scene since their launch with some comparing the excitement of the issues to the early days of i-D and The Face. With a thriving music and club scene to back up the fashion, the movement is less a stylistic exercise and more a way of London life.
With Smileys set to replace the ubiquitous “Skull & Crossbones”, Margin was pleased to welcome Super Super to the show and introduce the publication to a wide range of international and UK buyers yet to unearth the fluoro delights of the magazine.
Firefly Tonics Not an exhibitor preview but a welcome addition nonetheless, Margin is pleased to announce Firefly Tonics will be providing complimentary refreshments for visitors to Margin London.
With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists +
With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise or relax and unwind depending on your bottle of choice +
Available to Margin visitors in the Magazine Lounge courtesy of Firefly Tonics.
We’re pleased to announce that SuperSuper magazine will be waving their day-glo wand over the magazine lounge at Margin in August to create a site-specific installation.
Stylists are artists and none more so than Namalee and the team at SuperSuper magazine who have been leading the style agenda since their launch.
SuperSuper will be decorating the Magazine Lounge in their own pioneering style that has secured fans for the magazine across the globe.
Margin London was pleased to welcome back Beyond The Valley who exhibited again at the show and also decorated the Magazine Lounge with their unique wallpaper prints and desirable perspex mirrorsMargin London was pleased to welcome back Beyond The Valley who exhibited again at the show and also decorated the Magazine Lounge with their unique wallpaper prints and desirable perspex mirrorsBeyond the Valley is a young creative community in the centre of London that supports and promotes emerging new talent across the fashion, art & design industries.
Margin London was pleased to welcome back Beyond The Valley who exhibited again at the show and also decorated the Magazine Lounge with their unique wallpaper prints and desirable perspex mirrorsBeyond the Valley is a young creative community in the centre of London that supports and promotes emerging new talent across the fashion, art & design industries.The starting point is the Beyond the Valley store, a not-for-profit space next to London’s famous Carnaby St and around the corner from the Margin venue, providing young designers with a centrally located retail, gallery and studio space where they can test out new products and sell at affordable prices. This space is used as stepping-stone for the Community’s 100 plus emerging designers, providing a platform to showcase and test out new ideas before developing them for larger scale production and general distribution.
Over 100 of the best recent graduates from Central Saint Martins, RCA, Goldsmith etc are currently participating in the store.
Beyond the Valley also have their own brand label of clothing and homewares which is available to wholesale to select stores.
DATES FOR YOUR DIARY
For February 2007 we’ll be celebrating the 5th Birthday of Margin.
Sunday, Monday & Tuesday 11th, 12th & 13th of February 2007
Sun 11th Feb: 1pm til 6pm
Mon 12th Feb: 10am til 6pm
Tue 13th Feb: 10am til 4pm
MARGIN IS NOW A THREE DAY EVENT!
In consultation with regular exhibitors and key buyers, we have added an extra show day to now offer Sunday, Monday & Tuesday.
Sportswear International
Official Media Partner
of Margin in London.
Celebrating 5 years of presenting new and exciting designers, Margin London is pleased to announce that industry magazine Sportswear International will be the official sponsor of the media area at the 10th edition of Margin in February 2007.
The Magazine Lounge Media Area has been a feature of Margin London since the shows started in August 2002 featuring complimentary copies of fashion and lifestyle titles alongside complimentary refreshments for visiting Buyers, Press, Agents and Distributors as well as exhibitors.
Sportswear International have supported Margin London since the start by visiting the show each season and reporting on the exhibitors from each edition, as well as featuring Margin in their show guide, listings, and features.
Founded in 1975, Sportswear International is the only worldwide trade magazine that covers upscale streetwear, jeanswear, sportswear, activewear, outerwear, contemporary clothing, young designers, new menswear and casualwear, footwear and the textile market. Its directional and award-winning fashion photography and incisive, informative writing, offered in a large glossy format, feature the best and latest styles from all over the world.
Trend reports, new labels, hot shops and industry issues are Sportwear International’s main concerns. The title examines specific industry sectors and territories and forecasts the effects of the economy and news-making events on the fashion business.
+ A curated selection of new and directional labels +
+ most exhibitors exclusive to Margin and many making their global debut + EXHIBITORS INCLUDE: 101 + 2ds Place + Applied Clothing + Anon Clothing + Big Fluff + Block Headwear + Body Bag + Bunk + Chateaux Roux + Dephect + Diamond Supply Co + Dilligaf + Famous Forever + Farstar Clothing + Funk’d Freedom + Gemma Lister + Girl Gang + Global Guru + Goalfood + Hatform + Holt Royale + Ili - I Love It + J.A.M. + Joe Blake + JunkFunk + Ketchup & Majo + Kindred Clothiers + Komodo + Lost Property + Magnetic Clothing + Marissa V + Marmalade Ho + Masterkey + Merc + > mic(ism) + Mila Ricca + Mitzica + Moriarty + Never Akin + Nico D + Out of Step + Private School Assault Wear + Quitter + Razk + Rebus Collective + Retreat + Roxton + Ruby Rocks + Somebody Like Us +Soul Strear + SP:UK + Stereo Sound Agency + Stylex + Sugarhill + T Tees +The Tomorrow People + Tee & Toast + Tom Dick & Harry + Treasures Jewels & Gems + Ubiquity + Under The Hat + Urban Buzz + Urban Elvis + We Walk + Wendys + Yamama + Yummy Industries + Z-Boy + AND MORE +++
Having previously worked for streetwear label Criminal Clothing as graphic designer, Jordan Atkinson has recently returned to the UK after living in Sydney Australia for 9 months.
With pieces helping Jordan to switch titles from Graphic Designer to Illustrator to Artist, Jordans work varies by medium to encompass striking graphic work to detailed pencil art.
Jordan Atkinson exhibited pieces in the lounge at Margin in July 2006.
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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