Close to Cardiff Castle in High Street Arcade, Lunacy sources unique and quirky womenswear and accessories to offer their customers a stylish and independent alternative to the nearby shopping malls. As well as larger labels such as Eucalyptus, Irregular Choice, Soaked and Tofu, Lunacy go out of their way to track down new and young designers including Miss Milne, Uma Jane, Girl from Blue City, Antoinette, Ruby Rocks and Lazy Oaf, all of whom made their trade debuts at Margin.
http://www.lunacyboutique.co.uk
ANTOINETTE
ARMS BAGSLAG “Had an awesome time at Margin, lots of new stockists to come!” Bagslag + BANTUM
“Thanks for the show, really happy with how it went and loved the venue. We took orders at the show, some big boys showed some interest, and international style sites took some snaps. I feel its our time now and Margin gave us an awesome window for this.” + Bantum +
BIBICO
BRAT & SUZIE
“We have just had a great show at Margin. Thanks to everyone who came along to see us” + Brat & Suzie +
BREAD N BUTTER
CAMILLA CONSTANCE LINGERIE
CONQUER
DANDY J
DENZ & SON
DEPARTMENT OF WORKS
GEELAMUAY
GERMAIN MINETTE
GIRL FROM BLUE CITY “We had such a great time at Margin and I couldn’t have hoped for a better outcome. I took written orders from shops in Tokyo, Spain, Ireland, Scotland and England. I never in my wildest dreams expected Girl From Blue City to be available in Japan by the end of the year, it is totally a dream come true! There were so many people I would never have met had I not attended Margin! Thank you for a great Margin, already discussing the next one and I can’t wait!”+ Girl From Blue City +
HOX BOUTIQUE
ISIS CASHMERE
ITSUS ECO SYSTEM GREEN
JETT26
JOJO & MAC
“Margin was perfect to showcase our first collection. We got a brilliant response and it was great to meet Buyers from all of the UK’s major cities and Europe. With Magazines from Brazil, Greece and Switzerland, it gave the show a real international feel too. Odysseas and his crew looked after us and made sure everything ran smoothly. The show has introduced us to new businesses and exposure which is fantastic for launching our brand.” + Jojo & Mac +
JOLITA JEWELLERY
LAZY OAF
“It was great to catch up with our buyers and meet new ones, they always love to have a real feel of the collection so it was good to be able give them that at Margin.” + Lazy Oaf +
LIP WATCHES
MISFIT
“Thanks to the Margin family. We had the best time, with the coolest people, great location, super well organised, best atmosphere and great business. Thank you so much for having us at your show. See you next year!!! You guys rock!” Misfit +
MR WINGATE
NEW LOVE CLUB
OAK JEANS
PERFECTLY FLAWED
RED HOT RUBY
SAINT VACANT
SAVANNAH CHIC
SYKE
TREE HUGGER “Great show, great vibe, great staff, and I look forward to next season” + Tree Hugger +
TROUSERS LONDON
ULTRARAMA
UN=BALANCE
URBAN ORIGINALS
VANILLA PINK
VAVAWATCH
VESTAL WATCHES
WE WALK
ZEN & FUKA
Margin gears up for LFW
Wednesday, 06 February 2008
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. Margin will be showcasing its biggest show to date and this season as expanded its Magazine and Media Lounge. The show, which has grown to over 90 exhibitors, is one of the UK’s most diverse selection of Mens and Womens streetwear exhibitors.
Known amongst industry insiders as the key show for sourcing new labels, the February 2008 edition will feature 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map
MPDclick Website
margin will expand trade show by 20% (gbr)
Margin has expanded the show by opening up an additional 20% of floor space to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of men’s and women’s streetwear exhibitors in Central London. By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created the largest show to date and a one-stop selection in the very centre of London in Soho.
Margin is well known amongst key buyers and press for providing an affordable launch pad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designer wear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.
New for February 2008, Margin has added an area for eco-aware street wear labels called TraidFare, highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others. Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho
NEWS +
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week +
By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of Mens and Womens streetwear exhibitors in Central London + By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created our largest show to date and a one-stop selection in the very centre of London in Soho +
Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut +
Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty.
In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibiting in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and other ethical fashion brands.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map
PARTIES +
Margin is hosting two parties during London Fashion Week +
The first pre-show party takes place on Saturday the 9th February with Deers DJ’s Laurents from Bread & Honey, Kitsune’s Jerry Bouthier, and DJ Paulette from Mix Paris.
The second mid-show party takes place on Monday the 11th February organised by Margin exhibitors Bantum, Death Industries England, M.Y Clothing, Marmalade Ho and Regenerate, with DJ Example and Elementz, and UK Championship breakdancers Imperial Steps.
CD & SOUNDTRACK +
Margin is pleased to be welcoming New York record label Nublu Records to Margin London in February 2008. Nublu will be providing the backing soundtrack to the three days of the show as well as a limited-edition Margin x Nublu CD exclusively for Margin visitors +
ART +
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective which incorparates the magazines, Pimp Guides. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. Pimp will be installing their art in the Magazine Lounge at Margin London in February 2008 +
REFRESHMENT +
Margin is pleased to welcome back Firefly Tonics who will be providing complimentary refreshments for Margin visitors in February 2008 + With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists + With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise + www.fireflytonics.com
MISSION + Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for the over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find up-and-coming labels at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.
We recently checked out Margin London, the leading alternative streetwear tradeshow in the UK. Here’s a quick rundown of the major trends from the show:
Nu Rave: Nu Rave has been bubbling under for a couple of seasons now and if Margin is any indication, it won’t be a flash in the pan trend. In fact, the smiley face looks set to take over from where the skull and crossbones left off. The iconic image, created in 1971, has been developed by the trademark owners into a full collection of tees and sweats, available in a rainbow of day-glo shades, for men and women. PVC, oiled polyester and onionskin nylon in florescent shades were popular at White Trash for Cash and Miss Milne. Accessories from Fiona and Luke and Stylex were also channeling the early ’90s club scene style.
Fair Trade? No Sweat!: The backlash to sweatshop labor has influenced even more new brands to operate with an ethical outlook. Traditional European craftsmanship and limited edition hand printed garments replaced cookie cutter factory goods. Revived ‘70s shoe brand Monbianco was a hit; available in original retro styles, the history and social consciousness of the handmade Italian footwear appealed to retailers and press. Los Cojones del Perro’s line is produced by language-restricted South African tribal workers unable to find work elsewhere. Leather accessories designer Gretchen and UK knitwear brand Vacant only use specialist factories in Europe and the UK.
New Brands To Watch: Now in its second season, the 101 area of the show continues to provide a launch pad for new designers making their debut. Particularly noteworthy was 2-in-1 shoe brand Nat-2, whose sneaker unzips to reveal a slide. Four Holes, Stunt Double and Agharta made a strong impression on streetwear retailers. Womenswear brand Emily and Fin’s collection of blouses, skirts and dresses was also very well received.
“Thank you so much for all of your very hard work and please could you thank all the staff that helped set up and do the door and make the show run so smoothly. For an independent brand it is difficult to survive in a world of superpowerful dynasties, doing margin has been an invigorating business move for missmilne. It was an intimate show with a lot of buzz surrounding it and we have found it to be a form of visibility that will help independent designers spearhead their impact.”+ missmilne
Missmilne Creating desirable and glamourous womenswear, Missmilne is a London label with a celebrity following. Sienna Miller and Jade Jagger swear by the sharp cutting and traditional Japanese tailoring techniques that go into creating the showstopping collection of flattering dresses.
The Winter 2007 short order collection is inspired by the decadent narcissism of London nightlife infused with rebellious colour and luscious fabrics. The Spring Summer 2008 range is influenced by the rustic elegance of greek mythology blended with a girlish charm and a bit of rock and roll.
Missmilne will be exhibiting collections available for short-order and pre-order in August. missmilne2004@yahoo.co.uk
