Archive for the 'My Yard' Category

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NEW! + Margin Shop Tour + My Yard Bristol +

Monday, June 21st, 2010





My Yard, Bristol +

Opened in 2006 as a creative outlet for Bristol artists through their eponymous label, My Yard has grown over the years into a multibrand store specialising in upscale streetwear for men with a contemporary young fashion offering for women. Over two floors, My Yard carries mens brands Ames Bros, Lazy Oaf, Dephect, and their own label, who all made their UK trade debut at Margin. Womenswear includes Margin exhibitors Found and Grizzly Nights as well as an edited vintage section.
http://www.my-yard.com

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Posted in Margin, Tradeshow, Exhibition, London, Fashion, Dephect, Lazy Oaf, Streetwear, Ames Bros, My Yard, Grizzly Nights, Found, Shop Tour, Video | No Comments »

The Daily Street +

Tuesday, June 15th, 2010


My Yard SS10 Artist Collection<br /> 15 June, 2010 </p> <p>After a brief manufacturing delay, the Summer collection of tees and sweats from Bristol born My Yard have finally hit the shelves. The My Yard boys took a little extra time to produce the new collection to ensure that all prints and materials met the exact standard they expected, and it appears it’s been worth the wait.<br /> The My Yard Summer collection contains a number of T-shirts and sweatshirts featuring the work of some of the UK’s most exciting and talented artists. You’ll find the work of Batman, Dirty Thirty, Ben Normanton, Andy Council, Cheba and Nikill on a wide range of different coloured tees and sweats. I first picked up on My Yard at the Margin London tradeshow earlier this year and was massively impressed with the samples. Ben Normanton’s work is my personal favourite – clean, punchy graphics with some great illustrations.<br /> The new range is currently available to by from the My Yard Store on Park Street in Bristol and is expected at retailers any day now, including Urban Industry and Chemical Records. The My Yard boys recently shot a lookbook for their collection, in Japan. Check some shots out below.<br /> Written by: Suffocake

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Posted in Editorial, Margin, Tradeshow, Exhibition, London, Blog Post, Streetwear, Urban Industry, My Yard, TheDailyStreet, The Daily Street | No Comments »

NEW! + Margin Shop Tour + Urban Industry Eastbourne +

Monday, May 24th, 2010





Urban Industry, Eastbourne +

Starting as a small shop in seaside town Eastbourne, Urban Industry has grown to be the largest independent online purveyor of streetwear brands in the UK. With skatewear classics such as Stussy, Nike, Adidas, Obey, and Volcom, Urban Industry is also renowned for taking on new and homegrown brands that they feel their customer base will appreciate such as Supremebeing, King Apparel, Seventyseven, My Yard, Ultrarama, and Junkfunk.
http://www.urbanindustry.co.uk

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Posted in Margin, Tradeshow, Exhibition, London, Fashion, Streetwear, Urban Industry, My Yard, Seventyseven, Supremebeing, Junkfunk, King Apparel, Stereo Sound Agency, Ultrarama!, Shop Tour, Video, Out of Step, The Hundreds, Rebel 8 | No Comments »

TheDailyStreet.co.uk

Friday, March 19th, 2010

Margin London (Recap) 23 February, 2010 Last weekend we were fortunate enough to be invited along to the Margin trade exhibition in London to get a sneak peak at upcoming collections from a number of brands coming out of the UK and Europe. Over the two days we met a whole load of creative people and were able to see their forthcoming collections first hand, all in one space, which was a really valuable thing. For us it was all about the UK brands on show, with collections ranging from accessories to full menswear & womenswear lines and everything in between. There was certainly a lot to get round and see and as a result we made the trip over both days just to make sure we’d seen it all. With both established and start-up brands on show, Margin certainly had it all covered. Mr. Wingate – Great little brand from London with a big range of graphic tees and sweats. The attention to print and garment materials here really got us going, especially the use of puff inks on a few items. Check out the pub series too (see ‘The Macbeth’ tee above/left) which we felt was rather special. Mr Wingate is available from the new studio/shop in East London, or online here. My Yard – Bristol based artist focused clothing label with a big selection of bright t-shirts and sweatshirts. Their collection features the fine artistic talents of some of the UK’s best street artists and illustrators, including the likes of Nikill and Ben Normanton. Available through select UK retailers as well as the My Yard store in Bristol – keep an eye out for embroidered polo shirts and more coming for SS10 soon. I Am Five – Fresh new brand launched in 2009 with a hefty selection of T-shirts. Designs come with both added comedy value and just straight up simplicity. I loved the intrinsic British nature of the shirt designs, with the queen’s royal emblem and Sherlock Holmes silhouette making an appearance. Keep your eyes peeled for loads more from these guys soon. Ultramega – Brand new T-shirt brand based in London with some huge prints. Definitely one to keep an ‘eye’ on for the future. Check out more of the designs and purchase a few here. Lazy Oaf - One of the more established brands at Margin but still great to see what this brand have planned for 2010. With a new store set to open on March 4th and a lot of exciting product releases scheduled, this is set to be a big year for Lazy Oaf. Look out for the new 5 panel caps and some pretty exciting T-shirt designs dropping soon. Mr. Jones Watches – Crispin Jones creates limited watches with very individual twists. The Decider helps you deal with those tough decisions, The Cyclops offers a more relaxed way to tell the time and The Accurate is “the most accurate wristwatch you can buy” – the hour hand reads “remember” and the minute hand reads “you will die”. All these styles and more are available here. Zelley Bespoke – Our personal favourite brand on show at Margin, a bespoke sneaker lace company based in Norwich. Zelley Bespoke allows you the opportunity to design your own custom sneaker laces any colour, any shape or size, but with a very special touch. Each lace is tipped with a variety of metals and gemstones of your choice. Chose anything from silver tips with cubic zirconia all the way through gold and rubies to platinum tipped laces with inset diamonds! A huge look for any sneakerhead. Keep your eyes on The Daily Street for more from all the brands above. Big thanks to Margin for having us along to the event, we’ll see you again next year. More info on the show here. Photography by Suffoca Boyce for The Daily Street. Written by: Suffocake

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Posted in Editorial, Margin, The Tee Room, 101 Area, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Menswear, Blog Post, Womenswear, Streetwear, Tees, Graphics, New Brands, My Yard, Images, Tailoring, Mr Wingate, February 2010, Zelley, Mr Jones Watches, TheDailyStreet, I Am Five | No Comments »

Drapers +

Saturday, February 20th, 2010

Drapers Margin Bold graphics, bright colours and directional designs grabbed the eye at the London trade show Words + Marie Davies & Marina Romiszowska Villainous Visard Men's streetwear label Villainous Visard uses masks and villains as its theme. Its T-shirt designs revolve around slogns, bold imagery and a Japanese streetwear influence. Black and white make up the signature palette. Prices From £14 07884 141329 Queens of Sounds Queens of Sounds offers cotton and jersey T-shirts, cardigans and sweatshirts for music-loving indie kids of both sexes. Bold and bright digital prints, in colours including red, green and blue, sit alongside plaid cardigans. Prices £5.50 to £46 07985 965890 Glamourama Now in its third season, Glamourama uses simple silhouettes in its collection and adds interest via fabric applications and inserts. Denim and jersey are the main fabrics, often mixed together, and both men's and women's styles are available. Prices £20 to £90 00 39 33 57 35 18 35 Frank & Faith Frank & Faith is an ethically minded label that uses organic bamboo and merino wool fabrications for its trend-driven designs. Bamboo leggings, organic denim and merino knits are included in its collection and all pieces are manufactured in the UK. Prices £9 to £19.40 01305 266899 My Yard Born out of the Bristol indie of the same name, this streetwear label is establishing itself at wholesale. Its bright T-shirts and sweatshirts sport bold graphics and prints designed by emerging designers. Autumn 10 sees 10 young designers collaborathing with the label. Prices £10.50 to £18.50 07846 714920 Ashley Marc Hovelle Ashley Marc Hovelle built its fanbase among dance music fans in Ibiza last year, thanks to its Michael Jackson-inspired T-shirts and slashed vests. The label has extended its range for Autumn 10 to include more 1980s-inspired screen-print tops. Prices £12 to £22 07912 548107
Drapers Margin Bold graphics, bright colours and directional designs grabbed the eye at the London trade show Words + Marie Davies & Marina Romiszowska Beik Based in London, Beik uses a melting pot of cultures in its designs, with an Eastern influence on embroidery and Western-inspired cuts. THe palette sticks to navy, grey and dark green with an emphasis on detail as opposed to colour. Prices £20 to £95 07791 061907 Hypnosis Unisex premium denim brand Hypnosis serves up a range of jeans with directional cuts. Lowered waists and crotches are key details alongside buttons on legs to adjust the fit. Cotton tops and sweatshirts are also available. Prices £60 to £70 00 371 2644 8984 Revenge Menswear label Revenge hails from Milan, Italy. Its Autumn 10 range references trends including both military influences and animal prints on jackets. These sit alongside digital print T-shirts which are embellished with placement gems and beading. Prices £37 to £94 00 39 02 89 69 19 96 Germain Minette Shanghai-based menswear label Germain Minette focuses on tailored shirts with directional design details. Contrast-coloured and geometric-shaped pockets on shirts are teamed with tailored suiting in classic and contemporary cuts. Prices £40 to £150 00 86 130 2022 1523 Laundry Maid Laundry Maid began life as a premium women's denim brand, launching a pair of jeans which came in a number of different washes and featured a panel to enhance the female form. The range has grown to include chinos, skirts and shorts. Prices £48 to £64 0844 7365600 Akira Mushi A contemporary womenswear brand from Greece, Akira Muchi's Autuum 2010 offering is its third season and includes wool coats, jersey tops, leggings and dresses. The emphasis is on versatility, with styles often able to be worn in more ways than one. Prices £33 to £90 00 30 69 43 48 394

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Posted in Editorial, Margin, Drapers, Tradeshow, London, Fashion, Womenswear, Streetwear, Organic, Fair-Trade, Knitwear, Denim, New Brands, My Yard, Images, Tailoring, Ethical Fashion, Germain Minette, Beik, Laundry Maid Jeans, Hypnosis, Frank & Faith, Akira Mushi, Queens of Sounds, Revenge, Ashley Marc Hovelle AMH, Glamourama, Villainous Visard, Shirting | No Comments »

Scout.com.au +

Friday, February 19th, 2010

Margin London Autumn/Winter 2010-11 Edition Despite being the longest-running independent trade event in London, Margin remains a fringe affair and an untapped resource for emerging street wear and young fashion labels. These brands are born out of personal passions often created with handcrafted touches and finishes with local sourcing at the core whether it be the UK or Latvia. DENIM Laundry Maid Jeans are a relatively new name in the premium denim market utilising the British tendency for expert tailoring to produce high quality cuts with meticulous attention to detail and perfect constructional finishing. Futurism inspires Hypnosis’ fashion-forward denim collection, littered with deconstructed detailing from off-centre button fly fastening, twisted seams and dropped-crotch cuts. ACCESSORIES Margin is a hotbed for quirky one-off jewellery brands. We loved Sansonnet, a Tokyo based label whose pretty pieces resembled re-worked antiques meets kiddy-craft kit - very Harajuku. Hannah Makes Things is another fun brand, specialising in pendants ranging from mini donuts to rainbows to cassette tapes! One of the highlight accessories concepts was Sneakart – a range of durable but removable, art-inspired stickers that can be adapted to customise any sports shoe shape. GRAPHIC TEES As expected, graphic tees abound at street wear shows and Margin was no exception. Each label seem to major in art first, t-shirt printing second producing some original graphic ideas in the process. Bristol-based label My Yard commissions local graphic artists to produce designs for the tee label in a range of eye-popping colours. Conquer is rooted in fine-art with the design team producing intricate illustrations which are then applied using a specially developed printing method to ensure the clearest transfer. Finally, Junkfunk is a Brighton-based label entrenched in typography and revolutionary-flavoured graphic design (think Spanish civil war slogans and Cold War motifs). READY TO WEAR There was something for everyone, RTW-wise. Hysteric Asteria designer Alexia Kirmitsi has developed a reversible webbed/inverted knit technique that adorns oversized jumpers and trims jersey dresses. Brighton-based Jojo & Mac produced knitted jumpers and cardigans with cutesy motifs like all-over YSL style strawberries and large placement cats. Germaine Minette brought a range of detailed mens shirting with subtle panelled collars, contrast inserts and lining and wonky welt pockets. 21dgrs are a truly global brand, designed in Hamburg, based and manufactured in Bali, sold in the far-reaches of the Southern hemisphere- even Byron Bay! The collection is diverse with hand-dyed silk dresses, printed tees and detailed washed sweats. Found comprised of unique items creatively salvaged from vintage garments and fabrics. Hannah Makes Things Lazy Oaf Lua Lua Found Laundry Maid Sansonnet 21dgrs Conquer Found Germain MInette Hypnosis Hysteric Asteria Jojo and Mac Junk Funk My Yard Revenge Sneakart Sansonnet

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Posted in Editorial, Margin, Art, Kreateur, GILD accessories, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Blog Post, Streetwear, Tees, Graphics, Jewellery, Knitwear, Denim, New Brands, My Yard, Junkfunk, Images, Tailoring, Conquer, Germain Minette, Jojo & Mac, February 2010, Laundry Maid Jeans, Hypnosis, Sneakart, Hysteria Asteria, Lua Lua, Revenge, Scout.com.au, Sansonnet, 21dgrs, Found | No Comments »

Margin London +18th Edition + February 2010 + Images

Tuesday, February 16th, 2010

Ultrarama
Lazy Oaf
Lazy Oaf
Lazy Oaf
My Yard
Germain Minette
Germain Minette
Margin London
101 Room @ Margin London
Conquer
Sneak Art
Hypnosis
Dollydagger
Sneakart
Sneakart
Sneakart
Indice
Mr Jones Watches

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Posted in Margin, 101 Area, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Streetwear, My Yard, Images, Ultrarama!, Conquer, Germain Minette, February 2010, Hypnosis, Sneakart, Dollydagger, Indice, Mr Jones Watches | No Comments »

Cosmoworlds +

Friday, February 12th, 2010

Margin London Feb 14-15, 2010, London, UK New & International Labels flock to Margin London, the Upscale Streetwear & Directional Tailoring Trade Show With over 50% of exhibitors making their global launch at the upscale streetwear & directional tailoring exhibition, Margin in London is the one and only trade event at which to discover exciting new design talent. More than half of the show, which is being held at The Music Rooms in Mayfair, is made up of brand new emerging designers who have chosen Margin as their global launchpad to meet with key buyers from directional independent, multiple and department stores, as well as consumer and trade fashion press. Taking place on the 14th & 15th February 2010, Margin also sees the return of many previous exhibitors who have successfully launched and grown their wholesale business at Margin London including UK brands such as Lazy Oaf, Mr Wingate, Junkfunk, Conquer, Me & Zena, My Yard, and Ultrarama, as well as international brands such as Mimobots, St Vacant, Germain Minette, and Vestal Watches. The February 2010 edition of Margin is a truly international event with exhibitors from Austria, China, Cyprus, Finland, France, Germany, Greece, Italy, Japan, Latvia, and the USA joining homegrown talent from across the UK & Ireland; and many international buyers have pre-registered to visit, from countries such as France, Germany, Greece, Japan, Italy, Ukraine, and Russia. With UK buyers from large stores such as House of Fraser, Fenwicks, Selfridges, Harvey Nichols, Williams & Griffin, Joy, and ASOS already pre-registered, plus the many independent boutiques Margin is well-known for consistently welcoming season after season, clued-up buyers from key stores understand that Margin is the prime location to discover new and directional design to offer their consumers a real point of difference from the competition. The February 2010 edition will be the 18th, which not only makes Margin the longest-running independent trade exhibition in London, but also maintains the position of Margin as the most successful, affordable and directional event that gives new and emerging designers a high-profile and order-writing platform to meet with key buyers and press. About Margin The longest-running independent trade event in London, Margin is an intimate and credible showroom of edited design talent with the next exhibition being the 18th edition + Nearly eight years strong, Margin is a proven and established trade exhibition linking fresh talent with key press and buyers (many of whom do not like going to traditional trade shows) + The Original and the best platform for new talent for over seven years, Margin was established to help new labels reach a wider buying and press audience + Retailers travel the world looking for the next big thing but are never going to find up-and-coming designers at a show whose costs prohibit fresh talent + +++ Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don't have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers. +++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed. Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, EIO, Missmilne, Worn Free, Chateau Roux, Your Eyes Lie, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, Yamama, and Ruby Rocks, as well as the UK launching point of overseas brands including Upper Playground, Eastpak Apparel, Loreak Mendian, Syndrome, Nooka, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, Uzi, and Z-Boy amongst many others. Margin has welcomed key stores to the exhibitions since first launching in 2002; from department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Saks 5th Avenue, Galleries Lafayette, & Engelhorn Trendhaus; online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, Ships, and Westworld; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Souvenir, Royal Cheese, Natterjacks, 90sqm, Coggles, Market, Atoo, Remixx, My Yard, Donuts, Ace, Lunacy, Savage, Fortyfive, Bread & Honey, American Retro, Bespoke, Wallace, and Cutie, to name a few. Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Super Super, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Vice, Amelia's, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hideyourarms, and Hypebeast. Margin in London www.margin.tv

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Posted in Editorial, Margin, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Selfridges, Streetwear, New Brands, Joy, My Yard, Junkfunk, The Music Rooms, House of Fraser, mimobots, Me and Zena, Ultrarama!, Fenwick, Mr Wingate, Conquer, ASOS, Germain Minette, Vestal Watches, February 2010, Fenwicks, Vestal, Williams & Griffin | No Comments »

The Daily Street +

Friday, February 12th, 2010

Margin London 12 February, 2010 Buyers, press, agents, stylists & distributors – listen up. This is your chance to get the exclusive on some fresh young designers and some great up-and-coming brands, right before they make their mark on the mainstream. Margin London is a tradeshow that showcases the talent of the UK’s finest independent talent, something we at The Daily Street fully back. As the longest running independent trade exhibition for directional men’s and women’s clothing and accessories in London, Margin is well established in the UK industry, and has seen contributions from major players like Chateau Roux, Your Eyes Lie and King Apparel over the years. We’re really looking forward to seeing the collections on display from the likes of Lazy Oaf, My Yard, Zelley Bespoke, Sneakart, Mr. Jones Watches, and a whole load more to be discovered. Margin takes place this Sunday and Monday (14th/15th February) and is open to press, buyers, stylists, distributors and agents. Registration is free, just present your business card and ID on entry and job done. Full information is available here. We’ll be providing a full run down after the show, so make sure to check back to get an inside look at our hot picks for the next year. If you’re making your way to the show, make sure you say hello! Written by: Suffocake

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Posted in Editorial, Margin, Tradeshow, Exhibition, London, Lazy Oaf, Blog Post, Streetwear, My Yard, King Apparel, Chateau Roux, Your Eyes Lie, Sneakart, Zelley, Mr Jones Watches, TheDailyStreet | No Comments »

Drapers +

Wednesday, February 10th, 2010

Drapers Margin to show raft of new exhibitors this weekend 10 February 2010 | By Eve Oxberry London streetwear Margin will showcase several new brands this weekend, with more than 50% of exhibitors showing for the first time. New exhibitors to Margin will include British denim brand Laundry Made Jeans, which will show its collection of tailored jeans with shapewear back panels. Another new label is Ashley Marc Hovelle. The eponymous printed t-shirt brand is designed by Hovelle, who used to design for Fred Perry and Gloverall. His first collection of t-shirts pays homage to Michael Jackson. Italian menswear brand Revenge will show its range of printed t-shirts and also baseball and blouson style jackets. Brands that are returning to Margin include UK streetwear labels Lazy Oaf, Mr Wingate, Junkfunk, Conquer, Me & Zena, My Yard, and Ultrarama. Margin will run from February 14 to 15 at The Music Rooms, South Molton Lane, London.

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Posted in Editorial, Margin, Drapers, Tradeshow, Exhibition, London, Fashion, Lazy Oaf, Blog Post, My Yard, Junkfunk, The Music Rooms, Me and Zena, Ultrarama!, Mr Wingate, Conquer, February 2010, Laundry Maid Jeans, Revenge, Ashley Marc Hovelle AMH, Fred Perry, Gloverall | No Comments »

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