10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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Kuyichi Pure Premium Denim Kuyichi is an innovative jeans brand that believes in choosing fashion with a conscience and a purpose, put together in a chain of Fair Trade.
Kuyichi Pure Premium Denim launches 12oz and 15oz orange selvage fabrics, both from the finest organic cotton. This prime denim is dyed with the authentic deep indigo used for traditional Japanese denims in dry and italian saturated finishes.
InsideOut Agency will be in the TraidFare area of Margin showcasing Kuyichi Pure Premium Denim, along with eco-aware labels Organic Stereo and THTC.
Margin is pleased to welcome Tokyo brand Cyrhyme to Margin to make their global debut outside of Japan with their range of menswear.
Cyrhyme initially deconstructed vintage denim to create new clothing but soon expanded the range to include other vintage textiles such as army and workwear fabrics to create menswear with an ethical outlook. Cyrhyme will be exhibiting in the 101 area for new labels at Margin as well as at the IFF Tokyo exhibition taking place at the Big Sight Exhibition Center in Japans largest exhibition venue.
LONDON SHOWS USHER IN S/S 2008 TRENDS
London, England, 10 Aug. 2007
At Margin (margin.tv), which ran August 5 to 7, a new initiative, Accessories Gild, presented a consistent slew of labels encompassing handbags, jewelry, socks, scarves and even the odd tie. A collection of abstractly printed clutches and scarves by Stateek (stateek.com), was one highlight and Punky Pins (punkypins.co.uk) charmed visitors with its clubby, quirky jewelry range.
On the apparel side, Oak Jeans (oakjeans.com) showcased its collection in the section dedicated to new names, 101. Although the label is still in its infancy and offers a limited number of styles, it is reaping the awards after being featured to great acclaim on the prime time TV UK reality show, WAGs Boutique.
The fluoro color fad, which was absent elsewhere, made an appearance at Margin where it manifested itself in the collections of White Trash for Cash and Chateau Roux, among others. (Evidently, the New Rave trend is not yet ready to put its dancing shoes on the shelf, at least in London, the club mecca of the world.)
Margin’s producers reported that attendance at the latest edition matched that of the February 2007 show, which saw a 40% increase from the prior one.
Oak Jeans With a myspace friendlist approaching six thousand following their appearance on Wags Boutique, Oak Jeans have developed a loyal fan base of consumers from being stocked in the Better Half Boutique on the popular ITV show. With a mission to provide women with the most perfect fitting denim, Oak Jeans are hand-crafted from high quality materials.
With a mission to provide women with the most perfect fitting denim, Oak Jeans are hand-crafted from high quality materials. Oak Jeans will be making their international debut exclusively at Margin in August looking to meet with stockists who aren’t necessarily owned by the wives and girlfriends of celebrity footballers!
Making their international debut outside of Japan, Margin is pleased to welcome directional yet commercial menswear from Masterkey.
Masterkey started as an independent menswear boutique before creating an eponymous range of original tailoring and casualwear. The collection is strong on unique pattern-cutting and the combination of luxe and sportswear fabrics such as satin & jersey, velvet & denim.
Masterkeys background as a successful retailer has honed the label into a stylish and wearable collection that would sit well in any wardrobe.
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
