MARGIN LONDON

FashionUnited.co.uk

Margin gears up for LFW
Wednesday, 06 February 2008
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. Margin will be showcasing its biggest show to date and this season as expanded its Magazine and Media Lounge. The show, which has grown to over 90 exhibitors, is one of the UK’s most diverse selection of Mens and Womens streetwear exhibitors.
Known amongst industry insiders as the key show for sourcing new labels, the February 2008 edition will feature 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

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margin will expand trade show by 20% (gbr)
Margin has expanded the show by opening up an additional 20% of floor space to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of men’s and women’s streetwear exhibitors in Central London. By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created the largest show to date and a one-stop selection in the very centre of London in Soho.

Margin is well known amongst key buyers and press for providing an affordable launch pad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.

The sharp tailoring and elegant designer wear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.

New for February 2008, Margin has added an area for eco-aware street wear labels called TraidFare, highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others. Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho

NEWS +
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week + 

By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the  February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of Mens and Womens streetwear exhibitors in Central London + By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created our largest show to date and a one-stop selection in the very centre of London in Soho +

Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut +

Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.

The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty.

In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibiting in the February GILD. 

New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and other ethical fashion brands.

Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

PARTIES +
Margin is hosting two parties during London Fashion Week +
The first pre-show party takes place on Saturday the 9th February with Deers DJ’s Laurents from Bread & Honey, Kitsune’s Jerry Bouthier, and DJ Paulette from Mix Paris.
The second mid-show party takes place on Monday the 11th February organised by Margin exhibitors Bantum, Death Industries England, M.Y Clothing, Marmalade Ho and Regenerate, with DJ Example and Elementz, and UK Championship breakdancers Imperial Steps.

CD & SOUNDTRACK +
Margin is pleased to be welcoming New York record label Nublu Records to Margin London in February 2008. Nublu will be providing the backing soundtrack to the three days of the show as well as a limited-edition Margin x Nublu CD exclusively for Margin visitors +

ART +
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective which incorparates the magazines, Pimp Guides. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. Pimp will be installing their art in the Magazine Lounge at Margin London in February 2008 +

REFRESHMENT +
Margin is pleased to welcome back Firefly Tonics who will be providing complimentary refreshments for Margin visitors in February 2008 + With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists + With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise + www.fireflytonics.com

MISSION + Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for the over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find up-and-coming labels at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.

MARGIN + www.margin.tv +
REGISTRATION + www.margin.tv/register + Registration online for speedy entry at the show +
PRESSROOM + www.margin.tv/pressroom + Previous Press releases, Editorial and Clippings +
HOTELS + www.margin.tv/hotels + Special Margin rates with significant discounts for Margin visitors +

SHOW AREAS +
GILD +    www.accessoriesgild.com
KREATEUR +     www.kreateur.net  
SPACE 101 +      www.1zero1.com    
TEE ROOM + www.theteeroom.net
TRAIDFARE +   www.TraidFare.com      + NEW + 

Drapers News

News In Brief
Margin will launch a new section called TraidFare, dedicated to ethical brands, at the streetwear show next month. The area will feature brands including Komodo, Moly Kulte, Rise Up, Van Markoviec Green Fashion, Regenerate and Teori Co. Margin takes place at the Vinyl Factory Gallery in London’s Foubert’s Place on February 10-12.

 RISE UP       European Debut by USA Rise Up at Margin +

Making their European debut in TraidFare, Rise Up is a cooperative of artists, idealists and social entrepreneurs, who utilize art, humanitarian projects, and grass roots organizing to create positive social changes in the world.     Rise Up asks the question “Can Fashion fight Poverty?” and then provides the answer by donating the proceeds from Rise Up clothing to provide free education for over 300 children in India, China, and Nicaragua. Their international focus is to eliminate the exploitation of children by providing them with safe homes, education, counselling, and empowerment projects.   Based in the USA, Rise Up clothing has been found in Urban Outfitters, Metropark, Planet Funk, Karmaloop- Kazbah, and other fine retailers world-wide and is looking to expand their European stockists. +   jesse@riseupinternational.com

  A Fair-Trade Trade-Fair for Ethically-sourced, Eco-aware,
  Sustainable & Organic Fashion from directional streetwear and
  casualwear designers in London +  

  Margin is pleased to announce the introduction of a new exhibition area   called TraidFare to showcase directional Fair Trade and organic clothing.
 
  Consumers are more environmentally aware than ever and retailers are   increasingly looking for directional product that fits the green demand.
 
  TraidFare will highlight collections from streetwear and casualwear labels  that ensure their collections are manufactured ethically from chemical-free  fabrics.
 
  As most of the exhibitors at leading London upscale streetwear event  Margin are brand new start-ups with home-grown manufacturing, the show  has always featured exhibitors with fair-trade eco-aware ranges. The  increased amount of sustainable fashion for the February 2008 edition   demanded its own area.
 
  Featuring ethically-sourced collections from brands such as Komodo, Rise Up, Cyclus, Moly Kulte, Teori and Markoviec, TraidFare will provide a much-needed affordable platform in London for  clothing and accessories with a conscience.
 
  The February 2008 edition of Margin featuring TraidFare will take place  during London Fashion Week on the 10th to 12th of February 2008 at  The Vinyl Factory Gallery in Soho London.
 
    www.TraidFare.com  
    www.margin.tv