10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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Agent Knock
American Chang
A-Non Clothing
Block Headwear
Cindez
Dangerous Breed
Dephect
Fork Forever
F-risk Jeans
Girlgang
Hammer Brand
Holt Royale
Ili I Love It
Imso
Isis Cashmere
Keto
Komodo
Lady Luck Rules OK
Laysick
Lazy Oaf
Lost Property
Maak and Herstel
Mami London
Map London
Muffty
Office Lendorff
Remco Ontour
Peace Industries
Roxton
Seventyseven
SP:UK
Tiia Vanhatapio
Ubiquity Records
Vivien of Holloway
Wayne Pinnock
Wendee Ou
Wendys of London / Stylex
Yamama
Zularni
Recently we checked out Margin London, the leading alternative streetwear tradeshow in the UK. Here’s a quick rundown of the major trends from the show:
Vintage: When will this not be a trend? Get Cutie from Brighton showed 50s-inspired big bold floral print dresses that were snapped up by buyers. D4 Discus featured vintage inspired prints on 70s style maxi dresses and eco-friendly label Our World Recycled had similarly glamorous sun dresses. Yamama did Me Decade silhouettes in the form of mohair knitwear.
Military: Army jackets were plentiful, as were camouflage prints and details such as epaulettes. Apestein’s U.S. military influenced collection featured fitted crinkled cheesecloth shirts. Southwest Clothing fused army influence with fluorescent graphics, another strong trend.
Rock n Roll: This trend is still going strong, too. Apestein’s far out t-shirt graphics were heavily influenced by Jimi Hendrix and 60s psychedelia in general. Wendy’s rock belts had previously been worn by Sid Vicious and Johnny Rotten. Lost Property’s graphics were based on t-shirts worn by John Lennon and Frank Zappa.
Tailoring: Although Margin is best known for streetwear, the show is also becoming a destination for more formal tailoring. French men’s and womenswear brand Kulte combined vintage American shirting and striped knits with slim, satin dinner suits. Minimalist Swedish womenswear label Reflective Diffusion put the emphasis on superior quality well-cut basics; detailing was limited to the seams in a range of tops, capes and dresses. Spanish label El Ganso fused tailoring with sports details, such as felt stripes on heritage fabrics and formal coats.
2sickbastards
Abuze London
Allpurpose Workshop
Apestein
Concrete Hermit
Crossfader
Dephect
Detour
El Ganso
El Ganso
FFYR / Agharta
Get Cutie
Ginch Gonch
Girlgang
Hardboiled inc
Heidi Seeker
Holt Royale
Ili - I Love it
I Saved Laurence
Joker and Thief
Junkfunk
Kangol
Kulte
Lady Luck Rules OK
Lazy Oaf
Loaf
Loaf
New Future Graphic
New Urban
NotYetDead
Our World Recycled
Plain Lazy
Pussytat
Reflective DIffusion
Scrawl Collective
Seventyseven
Signal 230
Slush
Smorgandorf
South West Clothing
SPUK
Stylex
Sugarhill
Supremebeing
Terrace Tees
The Hello 21 Corporation
Tonic
Urban Urban
Worn Free / Lost Property
Yamama
MARGIN LONDON
7th & 8th August 2005
10am til 6pm
The Music Rooms
London W1
Showcasing upscale streetwear & directional tailoring, MARGIN previews clothing and accessories ranges for Men and Women from 60 premium labels, including many new design start-ups.
Margin has been successfully running in London for 3 years. Key independent, department, and multiple stores, as well as buying groups and agencies from the UK, Europe and Japan, visit the central London venue of The Music Rooms over two days each February and August to discover and order from new labels. By keeping the selection of brands on offer tight and focused, Margin London has established itself as a must-visit show for buyers and street couture labels to do business.
Margin exists to promote young upscale streetwear and directional tailoring labels and was established to help new labels reach a wider buying and press audience.
Margin London was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent. The main drive of Margin London was to establish a show where new young labels could find an affordable platform to meet buyers, get orders, and grow their business.
Exhibitors
Labels making their debut at Margin London in August 2005 include ARTBOX, BROKE BAMBOO, CUBAN VINTAGE, DISORDER, ELVIN CLOVIN, ENAMORE, FLYING EYEBALL, GALIBARDY, GLO 4LIFE, GORDON MCQUEEN, GROUND ZERO, ISLAND RECORDS, ITSUS, KULTE, LOOP NYC, LOREAK MENDIAN, MAMA CLOTHING, NYMPH, QWST, REKO, STEELO, STEREOTYPE, SUGARHILL, 3RD BORN, VILDERNESS, YAMAMA, YES NO MAYBE, and ZETO.
Labels back at Margin include: BECAUSE WE WERE BORED, DEPARTMENT OF WORKS, DEPHECT, GOODVIBES, HEIDI SEEKER, I SAVED LAURENCE, JUNKY STYLING, KOMODO, KONTAKT, LADY LUCK RULES OK, LAZY OAF, MARADA, MERTLE & GEORGE, NEW URBAN, NORTHERN SHIRTS, ONJOO MAC, PHEVA, REBE, SUPREMEBEING, 28 BLACK, UNIFORM, VAMP STAR, and X-LARGE.
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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