Exhibitor Preview + Cult Brand SILAS Selects Margin for International Return +
Cult Brand SILAS Selects Margin for International Return +
After an absence of over four years, cult streetwear brand Silas is returning to the UK and will be making their European tradeshow debut exclusively at Margin London. Silas have never previously exhibited at a trade exhibition and will only be showing their collection at Margin in London and no other trade events this season.
Established in London in 1998, but moved to Japan in 2006, seminal label Silas & Maria changed the global perception of British streetwear and kick-started the developing UK vinyl toy market with Martin, the “face” of Silas designed by illustrator James Jarvis.
With a growing global fanbase, the reach of the brand extended beyond clothing into print. Based on the history of fictional character Silas Holmes, the respected art book “Where is Silas?” was published in 2003 and featured the work of designers, artists, and illustrators including Lizzie Finn, James Jarvis, Will Sweeney, Fergus Purcell and Sarah Gregory (whose oil paintings were on display at the February 2004 edition of Margin London) to name a few.
Since 2006, when the original founders decided to concentrate on other projects, most accounts outside of Japan were closed which frustrated many international fans of the brand keen to continue their relationship with Silas.
Silas will be exhibiting their clothing & accessories collection exclusively at the 19th edition of Margin London on the 1st & 2nd August 2010 and will not be exhibiting at any other trade exhibitions.
Margin is the only UK trade show where buyers & press can discover fresh new talent alongside credible established young fashion brands, such as Silas, Obey, & Vestal.
Margin is the longest-running independent trade exhibition for directional mens & womens clothing & accessories in London. An established and credible location to discover fresh design talent and do business, Margin has proven a successful hunting ground for key buyers & press to find like-minded brands since the shows started eight years ago.