Exhibitor Preview + The Tee Room + Smiley

The Original Smiley Logo is one of the most famous icons in the world. In 1971 Franklin Loufrani created a simple concept for his newspaper, he displayed a happy icon to highlight good news. He gave his original icon the name of ‘Smiley’.

In 2005 the Smiley World Association was founded, an independent charity, so that Smileyworld Ltd can donate 10% of its sales to fight against all forms of social exclusion. When purchasing Smiley collection products you do not only show a positive spirit but also “Share your smile with those in need”.

As well as taking part in music festivals worldwide, Smiley is a must-have in the fluoro world of Nu Rave. Organic and fair trade cotton are used to protect the environment and producers.

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