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    ARTIST PREVIEW + AUGUST 2010      
SHEPARD FAIREY at MARGIN AUGUST 2010 Since 1989, the Obey street art campaign has become an important urban phenomenon, subconsciously touching those aware of their environment. Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from Andre the Giant, a pop-culture athlete in the eighties, the Obey icon has appeared in developed and rural cities around the world. SHEPARD FAIREY at MARGIN AUGUST 2010 The images Shepard Fairey uses in his art includes historical propaganda, Black Power, parodies of authority and tweaks of popular culture icons. Shepard’s work deconstructs how powerful visuals and emotionally potent phrases can be used to manipulate and indoctrinate. A selection of Shepard Fairey prints will be on display in the Magazine Lounge at Margin in August 2010.
EUROPEAN BOB OF SILAS at MARGIN AUGUST 2010 European Bob grew on the streets of East London which inspired his creativity + Only stepping into the design world two years ago, European Bob began working with stencils to produce original and thought provoking images + Creating unique works on canvas, metal, card or other found materials, European Bob has garnered fans globally, allowing him to exhibit his works from London to Japan + Developing his stencil works, EUROPEAN BOB OF SILAS at MARGIN AUGUST 2010 he's adapted images to be used for small edition screen prints & in collaborations with clothing brands & design groups + European Bob has collaborated with cult brand Silas to create a line of unique East London-inspired t-shirts which will be exhibited at Margin in August + 2010 is proving to be a big year for European Bob with a group of shows lined up, his first solo show in Japan called 'Life is Better in Colour', & an exciting line up of collaborative works! europeanbobproductions.blogspot.com
    EXHIBITOR PREVIEW + AUGUST 2010      
SILAS at MARGIN AUGUST 2010 Exclusive to Margin London + After an absence of over four years, cult streetwear brand Silas is returning to the UK and will be making their trade debut exclusively at Margin + Exhibiting their new range of denim, shirting & tees, the return of Silas to the UK is eagerly anticipated (by buyers and consumers alike) + Still collaborating with artists and designers, such as George Cox on shoes and European Bob on prints, Silas will only be exhibiting at the August 2010 edition of Margin London, and no other trade events this season.WeSC at MARGIN AUGUST 2010 Exhibiting in the SELVAGE Denim area in August 2010 Returning to the UK trade show scene after a break of over two years, Swedish brand WeSC will be exhibiting their mens & womens collections at Margin in August in the Selvage area + Founded in 1999, the WeSC range includes premium denim, shirting, outerwear, sneakers, and accessories, including headphone collaborations such as the one with Fatsarazzi, the renowned London streetwear blogger and snapper, who exhibited his photography at a previous edition of Margin +
MAKIA at MARGIN AUGUST 2010 UK Debut at Margin London + A modern yet old fashioned clothing company, that reflects the Finnish tradition of simple,, straight-forward design. Appreciating quality comes naturally to Finns that endure chilling winds and below-zero temperatures during the winters and make the most of the sunshine during the summers. Makia's collection includes knits, tees, bags, and a range of denim, as well as collaborations on footwear with fellow-Finland-label St Vacant who will also be exhibiting at Margin in August 2010.ARTICALIZM at MARGIN AUGUST 2010 Exclusive to Margin London + Established in London 2006 by Taro Uchiyama, Articalizm is the spirit of London & Tokyo urban culture. Inspired by inner-city life, street subculture and music, Articalizm works hard to produce clothing that mirrors the lifestyle of wearers. With a full collection which includes denim, chinos, outerwear, bags, caps and tees, Articalizm produces a well-edited range of premium design-led goods.
OBEY at MARGIN AUGUST 2010 Following a break of over two years, iconic American brand OBEY will be returning to the UK tradeshow scene in August 2010 and has chosen Margin as the ideal platform to showcase their range of clothing and accessories to key buyers and press. Whilst the OBEY mens streetwear range (established in 2001 by world-renowned artist Shepard Fairey) is well-known amongst credible retailers and consumers alike, the expanded womenswear clothing and accessories collection will be previewed at the August 2010 edition of Margin London. GARCIA MADRID at MARGIN Making their UK debut in the Kreateur area, sharp mens casual- & designer-wear from Spain. Garcia Madrid will be presenting their latest collections of mens tailoring, casualwear, and accessories at Margin in August 2010 + With quality fabrics, hand-finishing, and original prints, this highly wearable and desirable range of menswear takes inspiration from art and design to create elegant wardrobe staples +
EVA EVANOVICH at MARGIN AUGUST 2010 Making their UK tradeshow debut at Margin, affordable designer-wear from independent Eva Evanovich. From floaty prints, origami-folds to ballerina twists & pleats, the collection from designer Eva Evanovich is feminine yet strong, and suitable for almost all occasions + A stylish range of beautifully-cut dresses with a price-tag that belies the quality and look, Eva Evanovich crosses all boundaries of age with a highly-desirable range at home in all levels of boutique.AM GOLHAR at MARGIN AUGUST 2010 Mens designerwear and knitwear from UK designer Am Golhar. After graduating from Central Saint Martins, Am worked for JW Anderson before deciding to establish her own label. The range specialises in clever and intricate knitwear, including vests, leggings, and cardigans, supplemented with leather jackets and jogging pants + The contrast of cashmere and leather forms a unique menswear collection of desirable pieces +
ALQ UK at MARGIN AUGUST 2010 ALQ UK make their UK trade debut in the Kreateur area at Margin + A unique mens and womens collection featuring signature knitwear pieces, experimental pattern-cutting & a keen eye for unorthodox fabric combinations. Creating one-off pieces using luxe textiles including merino, cashmere, silk and raw silk, dresses dominate the womens SS 2011 collection, with knitwear and digital-prints as key features on the menswear. An easy-to-wear collection of sharp tailoring and soft knitwear, ALQ UK create a wearable and versatile range. FRANK & FAITH at MARGIN AUGUST 2010 Following their successful participation in Margin in February (where they were picked up by key independents and department stores), Frank & Faith return to the TraidFare area of Margin dedicated to promoting the work of ethical labels + With smooth-as-silk bamboo dresses, organic cotton shrugs & cardigans, and vintage fabric necklaces, it’s no wonder that Frank & Faith is making a name for itself by providing affordable and stylish clothing with a conscience +
IDEOLOGIE at MARGIN Ethical Boston-brand Ideologie make their UK debut at Margin + Ideologie is an organic clothing company from Boston, Massachusetts, with a humanitarian and ethical stance behind their range of on-trend art prints + Using only Certified Organic Cotton grown in Texas and dyed and printed with low-impact PVC-free inks, Ideologie will be showing their full range of new mens- and womens-wear designs at Margin in August + JUZI at MARGIN AUGUST 2010 Ethical jewellery label Juzi. Meaning “the day before yesterday” in Swahili, Juzi jewellery is created from locally sourced redundant materials which creates unique beads. Magazines, posters, and bottletops are all repurposed to produce high quality handmade jewellery, whilst paying a fair price to the makers. Juzi produces a full range of pieces from various necklaces through to earrings, bracelets, and brooches.
ST VACANT FOOTWEAR at MARGIN AUGUST 2010 St Vacant return to Margin London in August 2010 + A luxury shoe brand with roots in bespoke shoemaking and a decade of experience in hand-made shoes, St.Vacant footwear hails from Finland + Feet-friendly features, such as anatomically-shaped lasts and comfort-orientated pattern-cutting, add up to a great walking experience + From smart shoes through to sneakers, the range consists of mens & womens footwear with full-length leather linings and a unique signature style + ANNA LOU OF LONDON at MARGIN AUGUST 2010 Within months of launching, Anna Lou of London was picked up by Harvey Nichols and Anna’s jewellery & accessores can be regularly seen on the pages of Vogue, Grazia and ELLE, as well as on girls-about-town such as Kate Moss, Lily Allen, Paris Hilton, Emma Watson, Pixie Lott and Peaches Geldof. New styles are bright and quirky including a collaboration with Disney on “Alice in Wonderland” (pictured).
GRAVIS at MARGIN AUGUST 2010 Since 1998, Gravis has been creating premium footwear and bags that bridge sports function and modern style. Gravis takes inspiration from sport, contemporary music, classic design, and urban art, then combines these elements into every product. Working closely with a team of professional boarders (such as Arto Saari pictured), surfers, musicians, & artists, Gravis develops a full range of shoes, bags, and accessories.DUFFS at MARGIN AUGUST 2010 Launched in 1993, Duffs is a skate shoe brand with an authentic background where the footwear is designed by boarders for boarders. Duffs maintains a strong team of skaters and BMX-riders representing the brand across the UK and the USA, including Louie Barletta who lends his name to some limited edition styles.
PUNKY PINS at MARGIN AUGUST 2010 Punky Pins will be exhibiting in the GILD area for accessories + Hot of the success of their first Vogue cover, and in the right-place with their personalised Sex & The City “Carrie” necklaces, Punky Pins returns to Margin with their full range of adorable and unique jewellery + With ranges that can be personalised with a customers name, Punky Pins provide, not only a highly sellable and desirable range but also, the ability for retailers to offer a bespoke service to shoppers +VESTAL WATCHES at MARGIN AUGUST 2010 Vestal return to Margin with their extensive range of mens and womens watches + With something to suit all budgets, from premium timepieces to fun plastic numbers, Vestal take their inspiration from the legion of musicians, artists and athletes who represent the brand globally + Vestal will be exhibiting their latest ranges of watches as well as their new sunglasses range in the GILD accessories area at Margin in August 2010.
RIDLEY & DOWSE at MARGIN AUGUST 2010 Quirky jewellery & homewares exhibiting in the GILD area + Ridley & Dowse is a creative partnership between a jeweller and printmaker who were both inspired to launch an ethical brand. Between them they have a design heritage that includes collaborations with Boxfresh, Topman, Harrods, Ted Baker and Wayne Hemingway. The range includes adorable necklaces and earrings, as well as textiles & homewares, all unique with a quirky edge.KATE GAREY at MARGIN AUGUST 2010 The quirky bags of up-&-coming accessories designer Kate Garey have rapidly gained a cult fan base with their adorable appliques and sense of humour. Using ethical materials and dyes, the unique accessories have already caught the eye of The Sunday Times and Daily Mail where they've been featured. We simply couldn't select one image to feature in this preview so chose three! The stately-clutch bag, Robot Love casual bag and Owls tee were all irrestistible.
DEPHECT at MARGIN AUGUST 2010 Established streetwear brand Dephect return to Margin in August 2010 + The team behind independent streetwear label Dephect grew up as skaters listening to hip-hop, which manifested in their love of underground art, music and sport + These influences are evident in their successful range of prints, painting and clothing + Dephect is a long-standing Margin exhibitor (since 2004) and have grown into an international brand and successful UK export + NEW LOVE CLUB at MARGIN New Love Club return to Margin + Following their global debut at Margin last year, New Love Club return to exhibit in The Tee Room area of the show with their range of directional tees inspired by art and photography + The creative duo behind London brand New Love Club focus on a range of sketchy art, bold geometrics, sexy, retro and sliced up photography with themes of voyerism, fame, fantaticism, abstraction and futurism +
MISTICON at MARGIN AUGUST 2010 Snowboard-inspired womenswear brand Misticon at Margin in August 2010. Created by the competition-winning snowboarder, Charlotte Dutton was inspired to launch Misticon after previously designing a sell-out range for Top Shop. As someone who has spent her life travelling the globe, from modelling on Milan catwalks to snowboarding in the Rockies, Charlotte's motivation is to produce a range that combines practicality with fashion & always allows for fun.SLOTH at MARGIN AUGUST 2010 Global Debut of Sloth at Margin in August 2010. Formed as a way to channel creativity, the creator of new brand Sloth had been working as a fashion designer for companies including Puma and Bench (as well as freelancing for Timberland, and Adidas), before deciding to go it alone. Hand-printed from his studio in Brighton, Sloth produces a range of mens & womens tees & hoodies in collaboration with local artists & designers.
TRUE LOVE & FALSE IDOLS at MARGIN AUGUST 2010 UK Debut in The Tee Room at Margin in August 2010 + An independent streetwear brand rooted in the evolving art, punk rock & hip hop scenes of Los Angeles, True Love & False Idols is known for its distinct graphics, hand drawn fonts and custom silhouettes. Merging fashion, design, art, music and pop culture, TLFI kicks off the new season with premium graphic t-shirts & a full cut-and-sew offering. TLFI are making their UK debut at Margin + TERRATAG at MARGIN AUGUST 2010 Terratag return to The Tee Room at Margin in August 2010 + With a direct influence from Oriental art, London-label Terratag takes elements from Eastern and Western culture to create a remix of manga, pop, street art and graffiti, an effect that is as much about Shoreditch as it is Shinjuku + With anime and robot influences, Terratag remix Tokyo & London to create their unique pop-art & neon prints for both men & women +
1INA100 at MARGIN AUGUST 2010 Global debut from new London brand 1 IN A 100 at Margin in August 2010 Making their global launch at Margin in August, new London brand 1 IN A 100 brings artist to the forefront, on strictly limited editions (each design is restricted to 100 prints only) + With designs especially commissioned for 1 IN A 100, all garments are hand-printed in the UK and each one is individually numbered by being hand-stamped out of 100 to ensure exclusivity + Global Debut at MarginEMILYTHEPEMILY at MARGIN AUGUST 2010 Global Trade debut from London brand Emilythepemily at Margin in August 2010 With a background of fine-art and design experience at Top Man and Alexander MacQueen, Emilythepemily is a new print-driven range of mens & womens clothing, accessories, and even some homewares + Prints range from the adorable (raindrops) to the stately (Dieu et Mon Droit) and even to the downright quirky and surreal (salon hairdryer? moustache?), but are always fresh & unique +
ANYFORTY at MARGIN AUGUST 2010 Graphic- and art-led AnyForty make their Global trade debut at Margin Originally from the NE40 postal code of Newcastle (hence the brand name), AnyForty is now based in Bath and working with up-and-coming as well as established artists & designers to create unique and limited-edition wearable art + With powerful designs, unafraid of colour, AnyForty is part of the new breed of UK streetwear brands creating something fresh + TRIKKI at MARGIN AUGUST 2010 Global Trade debut from London brand Trikki at Margin in August 2010 Created by a London College of Fashion graduate, Trikki is a new menswear brand from London launching at Margin in August 2010 + With a strong music-influenced base, Trikki sponsors London grime club nights and DJs & musicians + The growing first collection fuses optimistic colours with quality fabrics + Shape-shifting jackets and ethical production help create an inimitable style +
SILAS at MARGIN AUGUST 2010 +After an absence of over four years, cult streetwear brand Silas is returning to the UK and will be making their European trade show debut exclusively at the 19th edition of Margin London 1st & 2nd August 2010
Cult Brand SILAS Selects Margin for International Return +

After an absence of over four years, cult streetwear brand Silas is returning to the UK and will be making their European tradeshow debut exclusively at Margin London. Silas have never previously exhibited at a trade exhibition and will only be showing their collection at Margin in London and no other trade events this season.

Established in London in 1998, but moved to Japan in 2006, seminal label Silas & Maria changed the global perception of British streetwear and kick-started the developing UK vinyl toy market with Martin, the "face" of Silas designed by illustrator James Jarvis.

With a growing global fanbase, the reach of the brand extended beyond clothing into print. Based on the history of fictional character Silas Holmes, the respected art book "Where is Silas?" was published in 2003 and featured the work of designers, artists, and illustrators including Lizzie Finn, James Jarvis, Will Sweeney, Fergus Purcell and Sarah Gregory (whose oil paintings were on display at the February 2004 edition of Margin London) to name a few.

Since 2006, when the original founders decided to concentrate on other projects, most accounts outside of Japan were closed which frustrated many international fans of the brand keen to continue their relationship with Silas.

Silas will be exhibiting their clothing & accessories collection exclusively at the 19th edition of Margin London on the 1st & 2nd August 2010 and will not be exhibiting at any other trade exhibitions.

Margin is the only UK trade show where buyers & press can discover fresh new talent alongside credible established young fashion brands, such as Silas, Obey, & Vestal.

Margin is the longest-running independent trade exhibition for directional mens & womens clothing & accessories in London. An established and credible location to discover fresh design talent and do business, Margin has proven a successful hunting ground for key buyers & press to find like-minded brands since the shows started eight years ago.

OBEY at MARGIN Iconic American brand OBEY will be returning to the UK tradeshow scene in August 2010 hand has chosen Margin as the ideal platform to showcase their range of womens clothing and accessories to key buyers +OBEY will be exhibiting at the 19th edition of Margin in August 2010 +
Following a break of over two years, iconic American brand OBEY will be returning to the UK tradeshow scene in August 2010 and has chosen Margin as the ideal platform to showcase their range of clothing and accessories to key buyers and press.

Whilst the OBEY mens streetwear range (established in 2001 by world-renowned artist Shepard Fairey) is well-known amongst credible retailers and consumers alike, the expanded womenswear clothing and accessories collection will be previewed at the August 2010 edition of Margin London.

Designed by Erin Wignall in collaboration with Shepard Fairey, the womenswear clothing collection launched in 2003 and has grown over the seasons to include a full range of cut-and-sew clothing which sits between edgy designerwear and premium streetwear, as well as accessories including bags and jewellery.

The Fall 2010 range, which will be available at Margin in August 2010 for immediate delivery, features edgy tailored outerwear, such as the motorcycle-inspired denim or jersey jackets or Navaho blanket coats, and sharp treated denim, which contrast well with more delicate pieces such as the nautical knitwear or gossamer dresses. OBEY will also be previewing the Womens Spring/Summer 2011 range at Margin London available to key buyers for forward-order.

Famous for the viral Andre the Giant posters, and recent campaigns such as the Obama HOPE prints and fund-raising HAITI designs, OBEY's influence is far-ranging, both in design and cultural reach.

We're really pleased to welcome OBEY to Margin. While OBEY is a large established brand in terms of presence and stockist base, they're fundamentally an independent and progressive label inspired by the same art and design drives as the new and emerging designers selected to launch at Margin every season.



The Original and the best platform for new talent for eight years, Margin was established to help
new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the
world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent.
The main drive of Margin was to establish a show where pure new talent could find an affordable platform.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad
for many brands such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, Sugarhill, EIO, Lazy Oaf,
Famous Forever, ISavedLaurence, Yamama, and Ruby Rocks, as well as the UK launching point of overseas brands
including Upper Playground, Loreak Mendian, Syndrome, Gama-Go, Stereo Sound Agency,
Diamond Supply Co, Uzi, and Z-Boy amongst many others.


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