margin will expand trade show by 20% (gbr)
Margin has expanded the show by opening up an additional 20% of floor space to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of men’s and women’s streetwear exhibitors in Central London. By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created the largest show to date and a one-stop selection in the very centre of London in Soho.
Margin is well known amongst key buyers and press for providing an affordable launch pad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designer wear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.
New for February 2008, Margin has added an area for eco-aware street wear labels called TraidFare, highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others. Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho