MARGIN LONDON
Special discounted hotel rates available for Margin visitors + Details online at www.margin.tv/hotels
 BUYERS GUIDE INSTALLATION BY ZEITGEIST TRACKERS & TREND BLOGGERS WHAT WHEN & NOW www.WhatWhenAndNow.com PHOTOGRAPHY IN THE MARGIN MEDIA AREA BY THE BLOGFATHER FATSARAZZI www.fatsarazzi.co.uk August 2008 Margin soundtrack by TRU THOUGHTS Recordings + Limited-Edition Margin CD exclusively for Margin visitors GLACEAU VITAMINWATER IN THE MEDIA LOUNGE AT MARGIN LONDON
CARDBOARD ROBOT In August, Margin is pleased to welcome Cardboard Robot making their UK debut + What started as an 8mm film short about the excessive age of technology, has developed into the successful US brand Cardboard Robot. With production of limited edition posters, recyclable furniture and minimalist clothing, Cardboard Robot has an array of politically and socially-aware gallery shows under their belt as well as a strong clothing collection. UK Debut at Margin in The Tee Room in Aug 08 80%20 Ce Ce Chin moved to NYC in 1994, and cut her teeth designing for powerhouses like Calvin Klein and Michael Kors. But something was missing: the perfect shoe, so 80%20 was born. Since launching Chin has had runaway success with her signature hidden wedge. The ideology behind 80%20 came from her observation that we tend to wear our favourite 20% of our wardrobe 80% of the time and these shoes are certainly the 20% you can't live without. Successful USA Womens Street footwear 80%20 make their UK debut at Margin NOOKA USA watch brand NOOKA WATCHES in the accessories area GILD at Margin in August Nooka have reinvented the way time is represented with their range of stylish timepieces. By using fine diamonds or bold colours that complement a sneaker collection, Nooka have a large range of watches from which anyone could pick their favourites. Already highly successful in the USA, Nooka will showcase their new ranges available for immediate delivery in the accessories area GILD at Margin London. ULTRARAMA! In a world of hype, spin, and attention-seeking, the moment has come for Ultrarama to be a range that can help the wearer get a message across without having to say a thing + Some are almost wearable chat-up lines, some announce personal goals or accomplishments, but all Ultrarama slogan tees are rendered in retro retail graphics putting a post-modern spin on old-school shop window displays + The first drop of Ultrarama has 18 designs each available in four colourways and four sizes with all tees available in a soft combed cotton + KREATEUR at MARGIN LONDON + A Designer showcase of premium creativity + VAULT Launching at Kreateur in August, VAULT will be making their global debut with a new range of beautifully cut menswear. Vault Clothing starts with traditional structural values and tailoring methods and then combines contemporary and classic style. Each Vault garment begins with a shell, a structural, protective field, allowing the wearer to feel strong and secure. Then it is worked inward, paying attention to every aspect of how the garment feels; the cut, the fabrics, linings and details; to create true wardrobe staples and favourites. FRAZZO Luxe tailoring and designerwear from Latvian womens label FRAZZO + Margin is pleased to welcome Latvian label Frazzo who will be making their UK debut in the Kreateur area. Voluminous cuffs, delicate draping and trimming, and intricate construction all translates into highly glamourous yet eminently wearable womenswear in layers of chiffon, satin, cashmere and silk. Frazzo will be previewing their Spring/Summer 2009 collection as well as exhibiting Winter 2008/09 for immediate delivery. SELVAGE LONDON at MARGIN LONDON + A new showcase in London to highlight Premium Denim, cutting-edge jeanswear, and indigo experiments. NU JEANS NU will be making their UK debut in the new DENIM area SELVAGE + Margin is pleased to showcase French ethical brand NU with their range of accessible mens and womens denim and underwear. All Nu items are made from organic cotton, are fair-trade, designed and sourced to limit their environmental impact, carbon emissions are off-set, and buttons rivets and zippers comply with Anti-Nikel and heavy metals norms. TROUSERS LONDON Following their successful debut in February, Trousers return to Margin with their future-focused jeans label inspired by London. From unique designs and shapes, to small but important details, Trousers stands alone making jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde. Trousers believe in ecologically friendly materials and their range is crafted with patience and skill in small batches, in their Italian factory using organic premium denim. TRUE BRIT European debut at Margin in Aug 08 Having worked with denim for over 18 years, Peter Card has created a Japanese denim brand with a distinctly British take called True Brit. With success in over 100 stockists across Japan, True Brit will be making their European debut at Margin with their collection of mens and womens Jeans in Skinny, Bootleg, Flare, Baggy, Boyfriend, and Capri styles, along with a selection of Jackets, cashmere sweaters and printed jersey wear. Great washes & detailed embroidery make the range a stand-out. MYSTIC BULGARIA Modern Street Couture & Tailored Womenswear by MYSTIC BULGARIA. Making their UK debut, Mystic hail from Bulgaria where they create their directional range as well as have a store to test successful garments. Their collection of denim womenwear, with varied influences including Queen Elizabeth the First, will be exhibited in Selvage alongside their organic leather accessories and jewellery, and eco-friendly bags. 101 + Preview of the 101 area for brand new labels making their global debut at Margin London + Tailoring and Underwear from London's PITCHBLACK + Organic & Fairtrade Ethical fashion by MIKSA + Streetwear from Art Collective CONQUER + Underwear from French label by CORE-POINT + Wearable pick-up lines by ULTRARAMA! + Authentic Pilot Aviators by V:ONE +
  +++ MARGIN LOCATION & DATES +++  

  Vinyl Factory Gallery +
  45 (rear) Foubert's Place
  Entrance through Archway
  on Marshall Street +
  London W1F

  Venue Map online at:
    www.margin.tv/map   		>>>>   Sunday Monday & Tuesday
>>>>   3rd 4th & 5th August 2008
  Sun 3rd Aug: 11am til 6pm
Mon 4th Aug: 10am til 6pm
Tue 5th Aug: 10am til 3pm
  +++ Click HERE to add Margin dates to your Outlook Calendar   +++  


  +++ MARGIN LONDON +++          
  MENS & WOMENS CLOTHING & ACCESSORIES  
  UPSCALE STREETWEAR & DIRECTIONAL TAILORING  

  +++ Margin is a curated event where buyers know they can find great new
  labels season after season and don't have to wade through hall after hall of
  established brands to find directional new products to offer their shoppers.

  +++ Spaces are limited to invited brands only that have a
  directional edge and something new to offer.

  +++ Margin consistently welcomes key buyers from directional stores and
  editors from cutting-edge titles keen to keep a step ahead of the
  competition and who know that Margin is the prime location to discover
  new brands + at larger events where mainstream brands take centre-stage
  and priority, new labels can often be an opportunity missed.

  +++ The Original and the best platform for new talent for over six years,
  Margin was established to help new labels reach a wider buying and
  press audience. Margin was created out of necessity. Retailers and Editors
  travel the world looking for the next big thing but are never going to
  find it at a show whose costs prohibit fresh talent. The main drive of
  Margin was to establish a show where new young labels could find an
  affordable and successful platform.
+ REVIEWS +
"Now to the one show that made me smile & have a little hope that some one is working at something that makes a difference & makes sense… MARGIN.
By far the best exhibition that I have seen this season in London. "
+ Fatsarazzi, www.whatwhenandnow.com +
Read the full article here: www.margin.tv/pressroom/whatwhenandnow.html  

"The buzz that was lacking at TBC was to be indulged in at Margin – this is a show that nicely captures the young and edgy London vibe with its laid-back feel and energetic array of young labels." + Sportswear International + 
Read the full article here: www.margin.tv/pressroom/sportswearintfeb08.html

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