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Drapers Margin Report

Drapers
Margin 
Bold graphics, bright colours and directional designs grabbed the eye at the London trade show 

Words + Marie Davies & Marina Romiszowska

Villainous Visard
Men's streetwear label Villainous Visard uses masks and villains as its theme. Its T-shirt designs revolve around slogns, bold imagery and a Japanese streetwear influence. Black and white make up the signature palette. 
Prices From £14
07884 141329

Queens of Sounds
Queens of Sounds offers cotton and jersey T-shirts, cardigans and sweatshirts for music-loving indie kids of both sexes. Bold and bright digital prints, in colours including red, green and blue, sit alongside plaid cardigans. 
Prices £5.50 to £46
07985 965890

Glamourama
Now in its third season, Glamourama uses simple silhouettes in its collection and adds interest via fabric applications and inserts. Denim and jersey are the main fabrics, often mixed together, and both men's and women's styles are available.
Prices £20 to £90
00 39 33 57 35 18 35

Frank & Faith
Frank & Faith is an ethically minded label that uses organic bamboo and merino wool fabrications for its trend-driven designs. Bamboo leggings, organic denim and merino knits are included in its collection and all pieces are manufactured in the UK. 
Prices £9 to £19.40 
01305 266899

My Yard
Born out of the Bristol indie of the same name, this streetwear label is establishing itself at wholesale. Its bright T-shirts and sweatshirts sport bold graphics and prints designed by emerging designers. Autumn 10 sees 10 young designers collaborathing with the label. 
Prices £10.50 to £18.50
07846 714920

Ashley Marc Hovelle
Ashley Marc Hovelle built its fanbase among dance music fans in Ibiza last year, thanks to its Michael Jackson-inspired T-shirts and slashed vests. The label has extended its range for Autumn 10 to include more 1980s-inspired screen-print tops.
Prices £12 to £22
07912 548107
Drapers
Margin 
Bold graphics, bright colours and directional designs grabbed the eye at the London trade show 

Words + Marie Davies & Marina Romiszowska

Beik
Based in London, Beik uses a melting pot of cultures in its designs, with an Eastern influence on embroidery and Western-inspired cuts. THe palette sticks to navy, grey and dark green with an emphasis on detail as opposed to colour.
Prices £20 to £95
07791 061907

Hypnosis
Unisex premium denim brand Hypnosis serves up a range of jeans with directional cuts. Lowered waists and crotches are key details alongside buttons on legs to adjust the fit. Cotton tops and sweatshirts are also available.
Prices £60 to £70
00 371 2644 8984

Revenge
Menswear label Revenge hails from Milan, Italy. Its Autumn 10 range references trends including both military influences and animal prints on jackets. These sit alongside digital print T-shirts which are embellished with placement gems and beading.
Prices £37 to £94
00 39 02 89 69 19 96

Germain Minette
Shanghai-based menswear label Germain Minette focuses on tailored shirts with directional design details. Contrast-coloured and geometric-shaped pockets on shirts are teamed with tailored suiting in classic and contemporary cuts.
Prices £40 to £150
00 86 130 2022 1523

Laundry Maid
Laundry Maid began life as a premium women's denim brand, launching a pair of jeans which came in a number of different washes and featured a panel to enhance the female form. The range has grown to include chinos, skirts and shorts.
Prices £48 to £64
0844 7365600

Akira Mushi
A contemporary womenswear brand from Greece, Akira Muchi's Autuum 2010 offering is its third season and includes wool coats, jersey tops, leggings and dresses. The emphasis is on versatility, with styles often able to be worn in more ways than one.
Prices £33 to £90
00 30 69 43 48 394

www.drapersonline.com

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