+ FEBRUARY 2010 +++ EXHIBITOR PREVIEWS + MARGIN LONDON + London Fashion Tradeshow Exhibition + Upscale Streetwear & Directional Tailoring + Ashley Marc Hovelle, AMH, My Yard, Origin68, Origin 68, Revenge, The Tee Room, T-shirts, Tees, Graphics, Wearable Art, Lazy Oaf, Lady Sovereign, Mimobots, USB, Star Wars, Tokidoki, Hello Kitty, Uncommonly Beautiful, Jewellery, Recycled, Ethical Fashion, New Brands, Exhibitor Preview, trade show,

ASHLEY MARC HOVELLE AMH
Global trade launch in The Tee Room at Margin in FEB 2010
Created on the party isle of Ibiza, designer Ashley Marc Hovelle makes his trade debut at Margin with a new range of hit tees + Previously a designer at Fred Perry & Gloverall, and a buyer at Urban Outfitters & Envy, Ashley made the jump to launch AMH + The first collection pays homage to Michael Jackson and has already amassed an impressive group of celebrity fans, including Mark Ronson (pictured), Erick Morillo, Annie Mac, The Kaiser Chiefs, Mgmt, and many more.

REVENGE
New Italian menswear launching in The Tee Room area at Margin
Fresh from Milan comes Revenge, a new range of mens jackets, prints and tees with more than a hint of Italian swagger + Provocative printed tees and a great range of jackets (from leopard blousons to jersey baseballs to military cuts) add up to a polished debut with cheeky vendetta graphics + Debuting at Margin in February 2010

MY YARD
My Yard return to Margin to exhibit in The Tee Room area in FEB 2010
Launched at Margin in February 2008, Bristol label My Yard return again to exhibit their wearable art in February 2010 + Collaborating with a new generation of street artists and illustrators such as Batman, Bboy, Cheba & Tom Lane, this Bristol streetwear label have created a range of tees and sweats to champion locally-famed creatives + Exhibiting at Margin in February 2010

ORIGIN68
Origin68 make their Global trade debut in The Tee Room area with their New mens & womens range + Origin68 is a Manchester design practice and label who have been inspired by the creative revolution of 1968 + Helped by their hippy ideals that a t-shirt can change the world, Origin68 believe in the concept of wearable art, designs that provoke thought in people and make some kind of comment about the world in which we live in + Debuting at Margin in February 2010

LAZY OAF SOV WATCH
EXHIBITING AT THE 18TH EDITION OF MARGIN LONDON IN FEB 2010
DON'T BE SQUARE TEE SRP £25
ROSY BEAR SWEAT SRP £39
PYRAMID NECKLACE SRP £16
HAPPY/SAD REVERSIBLE SWEAT SRP £44
CITYSCAPE SWEAT SRP £29

MIMOBOTS
The USB Mimobots return to Margin London in FEB 2010
Hailing from the USA, the Mimobots first made their European trade debut at Margin back in August 2007 and have gone from strength to strength. Now with new UK istribution in place, the range of USB memory bots have been expanded to include
Helly Kitty, Halo and Tokidoki (along with old favourites such as the full range of Star Wars characters) + Available from 2 to 8 GB storage capacities, the Mimobots are Mac and Windows compatible + Exhibiting in GILD

UNCOMMONLY BEAUTIFUL
Ethical Recycled Jewellery Trade Debut + Uncommonly Beautiful at Margin in February 2010 + Uncommonly Beautiful Recycled Accessories is an anti-landfill fashion accessory label, taking the most unlikely of discarded items and transforming them into unique and covetable jewellery + Uncommonly Beautiful takes abandoned furniture, wine boxes, suitcases, broken jewellery & fashion industry waste to perform ethical alchemy and create one-off pieces unique to stores +

The Original and the best platform for new talent for seven years, Margin was established to help
new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the
world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent.
The main drive of Margin was to establish a show where pure new talent could find an affordable platform.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad
for many brands such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, Sugarhill, EIO, Lazy Oaf,
Famous Forever, ISavedLaurence, Yamama, and Ruby Rocks, as well as the UK launching point of overseas brands
including Upper Playground, Loreak Mendian, Syndrome, Gama-Go, Stereo Sound Agency,
Diamond Supply Co, Uzi, and Z-Boy amongst many others.

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