Sportswear International Report
Sportswear International August 2005
Natural and eco-friendly were the key trends on display at the trade shows TBC/FAO and Margin, which wrapped their two-day runs in London yesterday.
At Margin (marginlondon.com), there was no shortage of eco-friendly exhibitors. Recycled vintage fabrics were used in abundance by such brands as Rebe, Junky and Enamore, as were veggie dyes and organic materials. In addition, a new mood was present at the show – several new additions laden with feminine and sometimes rather frilly appeal were nestled amongst brands such as Dephect and X-Large. According to the exhibitors’ formula, there’s no doubt that boys will be boys and girls will be girls next spring.
Two Margin brands of special note were Yes No Maybe and Stereotype. The latter displayed a great sense of fun in combination with a philosophical edge and precise cuts (yes, cuts – some of the tees were actually tailored). Yes No Maybe, on the other hand, launched, alongside its first collection of wittily designed tees and hoodies, a line of interesting hand-sprayed caps.
– Emma Holmqvist, London Correspondent