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Sportswear International Report

Thursday, February 12, 2009

LONDON REPORT: MARGIN ABUZZ, SPIRIT DISAPPOINTS  12 Feb. 2009  London's trade shows for the A/W 2009 season proved to be something of a desolate affair. With the absence of TBC and The Park, Margin (Feb. 8-9) and Pure's Spirit section (Feb. 8-10) were the only haunts left showcasing young fashion.    When visiting Margin, located again at the Music Rooms in Mayfair, the prevalent tee brigade is impossible to ignore. To mention two of the most notable players, the new label Long Clothing figuratively focuses on elongated styles that can be worn as dresses or tops. Graphic prints come in two choices - faded or in full ink. Created according to an equally simplified formula, Mr Wingate's tees feature foam prints typically applied around the neck and shoulder area - something that gives the garments a certain 'angelic' touch.    On the denim front, Trousers London showed at Margin for the third consecutive season. In line with previous offerings, dry denim is the deal, allowing details such as carefully engineered seams and checked pocket linings to come into full focus.    Arms is a promising newcomer offering clean, quirky separates for men and women. Designed with practicality in mind and targeting creative, studio-based folks such as graphic designers, key elements include nifty details such as little pen loops and reinforced elbow patches.    The womenswear label Miksa is a new entry in the fair trade/organic category. Signified by a sporty aesthetic the label's A/W 2009 range encompasses casual tops and bomber-style jackets complemented by a range of chunky, hand-knitted alpaca pieces given a romantic spin with the help of pretty ribbon detailing.    On the footwear front, hot up-and-comer Rae Jones marked her debut at Margin with a strong collection of comfy yet distinctly stylish shoes and boots; and US label 80%20 impressed with its collection of footwear featuring the celebrated signature wedge heel that is concealed to offer the wearer extra height without a spiky heel in sight.    Spirit, Pure's showcase of young fashion, was in for a good start when it was reinvented a few seasons ago, but this season the show was overshadowed by a disappointing transformation. Presumably attempting to economize and convey a streetier edge, the show consisted of messy concrete floors and open-concept booths, which only served to jar with the brands on show, most of which specialized in neat, feminine products (with the exception of a few denim players such as Monkee Genes and Applebottoms). The disappointment among exhibitors was apparent and visitors were confused by an inconsistent, if not poorly edited, brand line-up.    There's no doubt that the international tradeshow scene is saturated, but in London, there's a gaping hole waiting to be filled for the market TBC once served.    -Emma Holmqvist

101, Denim, Editorial, Ethical Fashion, Exhibition, Fair-Trade, Fashion, Footwear, Graphics, Knitwear, Kreateur, London, Margin, Menswear, New Brands, Organic, sportswear international, Streetwear, The Music Rooms, The Tee Room, Trade show, Tradeshow, TraidFare, Trousers London, Womenswear

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. Organised by Odysseas Constantine, the trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

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Inspiring Independents + www.InspiringIndependents.com + Inspiring Indies + www.InspiringIndies.com + London Fashion Olympia + www.LondonFashionOlympia.com + Fashion Exhibitions + www.FashionExhibitions.com + Exhibition Fashion + www.ExhibitionFashion.com + London Fashion Exhibition + www.LondonFashionExhibition.com + London Fashion Trade + www.LondonFashionTrade.com + London Fashion Trade Show + www.LondonFashionTradeShow.com + London Trade Show + www.LondonTradeShow.com + Trade Show London + www.TradeShowLondon.com + Young Fashion London + www.YoungFashionLondon.com + Young Fashion Spirit + www.YoungFashionSpirit.com +