Trendcentral Newsletter July 2006

Report from the fashion tradeshow

Sliced and Diced: Dice graphics were seen several times in jewelry and accessories. At Lady Luck Rules OK, tiny dice cubes were used as part of a hair bobble accessory. Wendys and Zukale & Huoviala both showed a string of dice on wallet chains, and Zukale & Huoviala also showed slim neon yellow belts printed with dice. Sliced was also a common theme this season. On Tour Lab’s Slicedworks collection featured circular saw graphics on vests and tees, while Concrete Lawn’s debut collection of hoodies and sweatshirts were sliced at the yoke with contrasting colored jersey fabrics. Block Headwear also got sliced with segmented baseball caps in contrasting fabrics.

Mini-Me: Children’s versions of adult collections were noticably more prominent this year. Maak en Herstel who showed a range of women’s detailed bird image applique tees had cute identical versions for toddlers. Finnish womenswear label Tiia Vanhatapio has a separate newborn line, Quelle Jolie Bebe! which included a very modern take on the christening gown in a folded and pleated pure linen. New to Margin this season was London label Map Nap, with a cute range of prints especially for the kids, including Fuzzy Felt, which pays homage to the 70s art and craft phenomenon.

Cool New Labels: Muffty from London showed slick upscale menswear, including a take on the polo shirt was with a new open and curved collar. Accessories designer Wendee Ou’s bag and purse range mixed glamour with utility, as seen in her silver pleated leather clutch bags with twill and d-ring clasps. Menswear from Tranzit highlighted the trend that casual menswear is taking more and more inspiration from traditional tailoring. Blazers in crumpled linens and slacks in traditional wovens were big hits in this collection.

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