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Sportswear International + Report + August 2010

Sportswear International
06 Aug. 2010

Coming to a close on Tuesday, the SS11 edition of London’s trade show weekend proved to be quite a success.

To indulge further in streetwear and young fashion, Margin (August 1 through 2) offered the usual mix of worthy start-ups and more established players with an indie edge. Among the crop of youngsters—Margin’s very raison d’etre—Saint Martins graduate Am Golhar’s directional collection of knitwear for men stood out. The designer’s cable knit joggers might well become future classics. Another strong contender was arty tee label Conquer, which pushed a formula best described as poetic and quietly sinister. Tees featuring whimsical illustrations of vintage toys and dancing bears were among the collection’s highlights.

Sharing space with the freshmen mentioned above—plus the likes of Trikki, Found, AnyForty, KNK and Emilythepemily­—was cult name Silas, who marked its return to Europe after a few years away from the scene. Other brands that formed part of the Margin mix this season included Obey, St Vacant, WeSC, Makia, Gravis, Duffs, and Dephect.

Premium showing at Margin London
Thursday, 05 August 2010

Despite the ongoing uncertainty of the economic climate, the August 2010 edition of independent show Margin consolidated it's position as the most directional & credible UK trade event for streetwear and young fashion which, even at the 19th edition, still has the pulling power to attract leading retailers from quality stores, many of whom do not attend regular tradeshows.

Carefully edited, the premium selection of new and established labels, handpicked to exhibit at Margin, proved too strong a draw for key independent streetwear purveyors including Slam City Skates and Supra from London, Ran and Wood from Manchester, The Consortium and Richmond Classics from Bournemouth, Switch from the Isle of Wight, Urban Industry from Eastbourne, Cooshti and My Yard from Bristol, and Wellgosh from Leicester.

Visiting buyers and press enthused about the mix of credible established brands such as Silas (who selected Margin for their trade show debut to mark their return to Europe after a four year absence), Obey, WeSC, Makia, Gravis, Duffs, and Dephect, alongside new brands making their trade launch at the show, such as 1ina100, Emilythepemily, AnyForty, KNK, Trikki, and Eva Evanovich.

Unlike many other larger trade events who welcome all-comers in an attempt to swell visitor statistics, Margin is open to buyers, press, multi-label agents & distributors only, so exhibitors were able to devote their time to dealing with serious visitors from key UK & international stores and magazines intent on making contact and doing business.

As always, Margin welcomed independent stores and boutiques from across the UK and internationally that the show is well known for attracting (such as Ace, American Retro, Boy Parker, FortyFive, Hardware, Ju-Ju, Kuji, Kusje, Pie in the Sky, Potassium, Soho Hip, Social, and Tyto), as well as drawing a strong following of multiples including Ark Clothing, Frontline, Joy, Moist, and Triple-S, and online players of all sizes including ASOS, Chemical Records, CX London, Extreme Pie, Grindstore, Mr Shunk, and Surfdome.

From large stores such as Bentalls and Urban Outfitters, to leading boutiques like Sarah Coggles and Paradis, Margin welcomed successful stores of all sizes, stores who remain successful by staying informed and on top of credible new brands that can generate retail excitement.

The 19th edition of the longest-running independent trade show in London also welcomed key international stores from Belgium, Denmark, Greece, Italy, and Japan, all keen to tap into UK streetwear & young fashion at Margin.

The next edition of Margin London will take place in February 2011. More information at and

Sportswear International News

Sportswear International
28 Jul. 2010

Margin, the British streetwear fair, has announced a host of new and established streetwear and young fashion brands for its August 2010 edition.

New UK and international brands making their British trade debut from August 1-2 at Music Rooms in London include womenswears Eva Evanovich, Am Golhar and ALQ UK, and premium denims Makia from Finland, Garcia Madrid from Spain and Articalizm from Japan.

Margin will also see the return of several established brands to London that have not exhibited in the UK for over two years. Obey will show its full range of womenswear and accessories (artist Shepard Fairey will display his artwork in the magazine lounge), along with established brands WeSC, Gravis, Vestal, True Love & False Idols, and Duffs. Terratag and Dephect will also return with new collections. And after an absence of more than four years, the cult streetwear brand Silas will return to the UK and make its show debut at Margin London.

Margin is an independent trade exhibition for directional mens and womens clothing and accessories in London. It was founded eight years ago.
Melanie Gropler

Drapers News + Margin to showcase host of new brands +

Drapers NEWS Young Fashion
Margin to showcase host of new brands
27 July 2010 | By Suzanne Bearne
Streetwear trade show Margin has signed a raft of new  brands to its August edition.

UK brands making their UK trade show debut include womenswear brands Eva Evanovich and ALQ UK, as well as men

Art Preview + European Bob + AUG 2010

European Bob grew on the streets of East London which inspired his creativity + Only stepping into the design world two years ago, European Bob began working with stencils to produce original and thought provoking images +
Creating unique works on canvas, metal, card or other found materials, European Bob has garnered fans globally, allowing him to exhibit his works from London to Japan + Developing his stencil works,
he's adapted images to be used for small edition screen prints & in collaborations with clothing brands & design groups + European Bob has collaborated with cult brand Silas to create a line of unique East London-inspired t-shirts which will be exhibited at Margin in August +
2010 is proving to be a big year for European Bob with a group of shows lined up, his first solo show in Japan called 'Life is Better in Colour', & an exciting line up of collaborative works!

Exhibitor Preview + WeSC + AUG 2010 + Selvage

Exhibiting in the SELVAGE Denim area in August 2010
Returning to the UK trade show scene after a break of over two years, Swedish brand WeSC will be exhibiting their mens & womens collections at Margin in August in the Selvage area +
    Founded in 1999, the WeSC range includes premium denim, shirting, outerwear, sneakers, and accessories, including headphone collaborations such as the one with Fatsarazzi, the renowned London streetwear blogger and snapper, who exhibited his photography at a previous edition of Margin +

Exhibitor Preview + ALQ UK + AUG 2010 + Kreateur

ALQ UK make their UK trade debut in the Kreateur area at Margin +
A unique mens and womens collection featuring signature knitwear pieces, experimental pattern-cutting & a keen eye for unorthodox fabric combinations.
 Creating one-off pieces using luxe textiles including merino, cashmere, silk and raw silk, dresses dominate the womens SS 2011 collection, with knitwear and digital-prints as key features on the menswear. An easy-to-wear collection of sharp tailoring and soft knitwear, ALQ UK create a wearable and versatile range.

Exhibitor Preview + St Vacant + AUG 2010 + GILD

St Vacant return to Margin London in August 2010 +
   A luxury shoe brand with roots in bespoke shoemaking and a decade of experience in hand-made shoes, St.Vacant footwear hails from Finland +
   Feet-friendly features, such as anatomically-shaped lasts and comfort-orientated pattern-cutting, add up to a great walking experience +
   From smart shoes through to sneakers, the range consists of mens & womens footwear with full-length leather linings and a unique signature style +