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Margin signs new names for August show
30 June 2010 | By Eve Oxberry
London streetwear show Margin will showcase new international brands including Garcia Madrid, Ideologie, RVCA and Obey this August.

The first-time exhibitors to Margin will join iconic streetwear brand Silas which signed up to Margin for the first time earlier this year following a four-year absence from the UK trade show calender.

With its denim and T-shirt-based collection, Silas has collaborated with artists including George Cox on footwear and European Bob on prints.

US brand Obey has not shown in the UK for more than two years but will return to Margin with its spring 11 collection of men

FashionUnited.co.uk

New brands at Margin
Wednesday, 23 June 2010

Always on the look out for fresh talent, trade show Margin confirmed a host of new brands for August 2010. Besides up and coming labels, Margin will also showcase established brands. Garcia Madrid will present their mens tailoring, casualwear and accessories for the very first time at Margin. Their sharp and high quality menswear is inspired by art and design. Ethical Boston based brand Ideologie will also make their UK debut. The organic clothing company is known for their ethical philosophy and on-trend art prints. Cult brand Silas are making their UK return exclusively at Margin, and will sit alongside brands such as Obey, Dephect, and RVCA who have not exhibited in the UK for over two years.

 Launched in 2002, independent tradeshow Margin is the brainchild of Odysseas. Offering directional clothing for both men and women, the exhibition is a platform for new design talent to exhibit and expose their collections to the British and international fashion trade and press.

Image: Garcia Madrid SS10

Exhibitor Preview + SILAS + AUG 2010 + Selvage

SILAS at
MARGIN AUGUST 2010
Exclusive to Margin London + After an absence of over four years, cult streetwear brand Silas is
returning to the UK and will be making their trade debut exclusively at Margin + Exhibiting their
new range of denim, shirting & tees, the return of Silas to the UK is eagerly anticipated (by
buyers and consumers alike) + Still collaborating with artists and designers, such as George Cox
on shoes and European Bob on prints, Silas will only be exhibiting at the August 2010 edition of
Margin London, and no other trade events this season.

Exhibitor Preview + RVCA + AUG 2010 + Selvage

RVCA at MARGIN
Returning to the UK tradeshow scene after a two-year break, RVCA will be exhibiting their full
range of mens and womens clothing at Margin London in August 2010 + RVCA combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision is RVCA's
 Artist Network Program (ANP), which showcases the talents of established and unknown artists +
 With a wide collection of tees, denim, and cut-and-sew (including mens shirting and womens
dresses) RVCA transcends boundaries, appearing as natural on the shelves of boutiques as on those in the more-informed skate stores.

Exhibitor Preview + OBEY + AUG 2010 + Kreateur

OBEY at

MARGIN AUGUST 2010
Following a break of over two years, iconic American brand OBEY will be returning to the UK

tradeshow scene in August 2010 and has chosen Margin as the ideal platform to showcase their range

of clothing and accessories to key buyers and press. Whilst the OBEY mens streetwear range

(established in 2001 by world-renowned artist Shepard Fairey) is well-known amongst credible

retailers and consumers alike, the expanded womenswear clothing and accessories collection will be

previewed at the August 2010 edition of Margin London.

Exhibitor Preview + Garcia Madrid + AUG 2010 + Kreateur

GARCIA MADRID at MARGIN
Making their UK debut in the Kreateur area, sharp mens casual- & designer-wear from Spain. Garcia Madrid will be presenting their latest collections of mens tailoring, casualwear, and accessories at Margin in August 2010 + With quality fabrics, hand-finishing, and original prints, this highly wearable and desirable range of menswear takes inspiration from art and design to create elegant wardrobe staples +

Exhibitor Preview + Dephect + AUG 2010 + The Tee Room

DEPHECT at

MARGIN
AUGUST 2010
Established streetwear brand Dephect return to Margin in August 2010 + The team behind independent

streetwear label Dephect grew up as skaters listening to hip-hop, which manifested in their love

of underground art, music and sport + These influences are evident in their successful range of

prints, painting and clothing + Dephect is a long-standing Margin exhibitor (since 2004) and have

grown into an international brand and successful UK export +

Exhibitor Preview + New Love Club + AUG 2010 + The Tee Room

NEW LOVE CLUB at MARGIN  New Love Club return to Margin + Following their global debut at Margin last year, New Love Club return to exhibit in The Tee Room area of the show with their range of directional tees inspired by art and photography + The creative duo behind London brand New Love Club focus on a range of sketchy art, bold geometrics, sexy, retro and sliced up photography with themes of voyerism, fame, fantaticism, abstraction and futurism +

Exhibitor Preview + Frank & Faith + AUG 2010 + TraidFare

FRANK & FAITH at MARGIN   AUGUST 2010  Following their successful participation in Margin in February (where they were picked up by key independents and department stores), Frank & Faith return to the TraidFare area of Margin dedicated to promoting the work of ethical labels + With smooth-as-silk bamboo dresses, organic cotton shrugs & cardigans, and vintage fabric necklaces, it

Exhibitor Preview + Ideologie + AUG 2010 + TraidFare

IDEOLOGIE at MARGIN  Ethical Boston-brand Ideologie make their UK debut at Margin + Ideologie is an organic clothing company from Boston, Massachusetts, with a humanitarian and ethical stance behind their range of on-trend art prints + Using only Certified Organic Cotton grown in Texas and dyed and printed with low-impact PVC-inks, Ideologie will be showing their full range of new mens- and womens-wear designs at Margin in August +