Drapers February 2009

Drapers Margin Report

Drapers  Stephen's helpline  Rustle up some sales by hitting the shows  Raise the profile of your brand by exhibiting at a suitable trade fair  We are a young T-shirt company in its first season and would like to exhibit at a trade show - do you think this is a good idea for a T-shirt brand, and if so, which show should we attend?  Trade shows are a really good way to get your product out into the market, and streetwear exhibitions have a real buzz about them.  The biggest fair is Bread & Butter (www.breadandbutter.com), which runs in Barcelona every season and covers everything from the biggest denim hitters through to smaller skate and street wear brands.  If you want to start out with something a bit smaller, then you should investigate Margin (www.margin.tv). This takes place in London once each season and would be a good introduction to the trade show world.

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