Sportswear International #204

Margin – London, England Launched four years ago, Margin was established to offer a show ‘where new young labels could find an affordable platfrom’ says show owner Odysseas. ‘Streetwear shows can be simpler without monolithic booths and competing sound systems – it saves brands feeling the need to compete in booth design and it saves them time and money,’ he adds. ‘Margin provides a stylish space where the product is key, we have a simple layout that brings the collections and the art to the attentions of visiting buyers and press.’ The biannual show moved venues to the Royal Horticultural Halls for its February 2006 edition. Its regular exhibitors include Supremebeing, Dephect, Lady Luck Rules OK, Lazy Oaf, I Saved Laurence, New Urban, Slush, 2sickbastards and Urban Urban. www.margin.tv

… hip young British brands continue to gather at Margin …

Yet, paradoxically, among all the change it fosters, streetwear also thrives on consistency. As Odysseas, the owner of the London-based streetwear show Margin, says: ‘The most successful brands are the ones who know what they’re about and stick to that message from season to season with no particular attention paid to mainstream trends.’