Villainous Visard

10 Years of Margin London +
Previous Exhibitor Profiles: Supremebeing + Lazy Oaf + Ruby Rocks + Dephect + Frank & Faith + Conquer + Villainous Visard +

With the February 2012 edition marking 10 Years of Margin,
we’re feeling retrospective +

We’re proud of the launchpad we’ve given to new & young brands over a decade of shows, so we’ll be looking back over the years at just some of the brands that have launched & grown at Margin +

Below we profile and hear from up-and-coming streetwear brand Villainous Visard who made their global trade debut at Margin +

Villainous Visard

Since Margin started back in 2002, the show has provided an affordable platform for new and young womens designer collections as well as up-and-coming mens streetwear brands +

One such brand is Villainous Visard whose monochrome palette, attention to detail, and uncomprising graphics has gathered fans, celebrity and consumer, as well as stockists + +

Villainous Visard says:
Villainous Visard at Margin London“Margin played a very important part at the beginning stages of Villainous Visard. A handful of people had already heard about it through word of mouth, but being in Margin helped it branch out into different areas such as blogs, stores and magazines.”

“What first attracted us to Margin was how friendly, easy and helpful the Margin crew are, as well as the trade show being in a central location, then it was cost which to us seemed very reasonable.”

“When starting out most of the budget that you have is injected into the first drop, so having a show which is affordable is very important as you have a chance of showcasing it to the right audience and not just the same circle of friends, and it also makes you look more professional.”

Villainous Visard at Margin London
“It is a very important step to have exposure when building the brand in the early stages, so being in the right environment is everything, as well having the ability to interact with potential buyers and being able to talk about the brand.”

Villainous Visard at Margin London
“For Villainous Visard it was a platform to network and meet people and out of that we were featured in magazines, numerous blogs and a few months down the line stocked in stores, one which is Urban Industry, one of the biggest online stores in the UK. Also, one of our t-shirts was worn by Example in a Tinchy Stryder video.”