Potential fashion trends for next summer


London’s Margin trade show continues to build its reputation as a leader in showing up-and-coming upscale streetwear labels. Naturally, it’s a key spot in scouting new fashion trends. Here’s a look at some of the potential heavy hitters for next summer:

Peacock Prints
At label Yes, intricately embroidered peacock heads were stitched onto cotton shirts for men and onto tanks and mini-dresses for women.
OK47 and 20 Four 7 both used peacock feather images on cotton jersey dresses and vest tops.
Limited edition Matthew Williamson Coca-Cola bottles covered in a peacock feather print were given away at the show.

Bling Bling
Jewelry designer Thomas Nayer showed hip-hop graffiti style script on silver hoop earrings and pins.
Glitzy necklaces, pets in jewelery, and diamante effect prints were seen at Heidi Seeker.

Big Cats
Tiger print t-shirts were spotted at Dirty Boy and Marada.
Seeker showed domestic kitty graphics.

Aviation Graphics
T-shirt label Imperfectionist used a hybrid graphic of the Grim Reaper and an aircraft for their next collection.
Planes were also seen on t-shirts, sweats and badges at Lazy Oaf.

Bruised Color Schemes
Many collections were still carrying this past summer’s bubblegum pink and primary greens, reds, and yellows, but an emerging trend this season was shades of purple and lilac, as well as faded shades of denims and blues, as seen at London Denim and Onjoo Mac.