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Fatsarazzi +

Tuesday, August 5, 2008

Yesterday I ventured down to Margin to check out the show & see the Boards we had created , & get a general over view of one of my favourite shows in LONDON.    1stly there was no TBC this season & PURE was on, but I wanted to hear & see the traffic that hopefully would pass through.    At 1st sight it seemed busy enough for 1.00pm on a Monday afternoon, but I went a dug a little deeper to see what was good & what I found interesting.    SO I am not going to give it to you by section...I am just going to Ramble about the labels that I like.    VIOLENT ELEGANCE  Stefan & Jana have got something here. This is a T-Shirt company based in Berlin & they are very inspired by The Bauhaus. Simple Prints with excellent colour choices of Fluros, Black & White. The stark contrast in the colours & monochrome mixes makes something so simple into something very special. I real like what they are & probably my favourite thing in the show.  They have been going for a year now & with their ethic & style...I think they will be around for a few more years to come.    SHOE MISSY  Ok You all know I got a thing for Shoes...& these shoes are no exception. Anna has been at this for 4 years. She started making commissioned orders & offering a Bespoke service, & then moved on to On Line sales which accounts for appx 60% of the sales made. Love a good On Line story : )  Last season was all based on the UK Burlesque scene, & this season is all based on 50s travel. Excellent shoes at very competitive prices.    ME & ZENA?Really nice quirky & pop jewelry. No your usual stuff & very on point. The pendants are really nice & there is a lot to like.    BROWN NY  A new venture for this company who makes some excellent Coats in Fleece, Wool & Knits. As well as some nice corsetry & dresses. There are even a few cheap & cheerful dresses that would a few ladies I know happy. It is the 1st jump into the UK & Europe, so stop by & show them some love.    PITCHBLACK  No here is a man who has his eye on the Luxury Lifestyle market & intends to attack it bit by bit & make his mark.  Started by making bespoke orders for the soft tailoring that they offer, & now have expanded the collection into something a little more, & something that opens up the vision & intent of Pitchblack. Good stuff.    KYOTO DENIM  Always like a good story behind a product. Kyoto DEnim have taken all the technique for making traditional Kimonos and applied it to denim. The way they dye & print is all following an ancient tradition. A time consuming process that ends up with a really nice, special product. They are Jeans, but not as we know it.    GONSALVES & HALL  I was drawn to them by their Buttons, yes they use Liberty Print Buttons on all their product which for me was a nice touch. Really nice coats & separates. Lots of flowing ties around the neck lines & waist that create really extensive bows & the like. I like this line & can see it doing rather well.    INFECTED  I like Eddie Williams, the owner of INFECTED, he really knows what his label is about & what he is trying to do. They have been going for a while now & have a big presence on line &have been regular suppliers to URBAN OUTFITTERS.  All their product is UK based & UK inspired...touching on the Multi Cultures of the UK & how they have sprung subcultures that continue to inspire the world over. Loved their shirting...excellent.    MYSTIC BULGARIA  I was curious about this label, as I wanted to know if they were from Bulgaria or was it just a name. But yes they are from Bulgaria, & they have something of their own going on. Their Denim was quirky & had a Lolita feel to it. The printed Satins of next season offer another angle to what it is they are doing. Nice people & good to see something like that coming out of Bulgaria. Keep it Up.    VAULT  Loved the colour palette...& the colour palette was inspired by just that...a Bank Vault with all the steel & the colours that reflect of the metal etc. Really nice product & the concept is packaged really well. This label would sit well in any store...& they are such nice people too. Modern Urban wear & Classic Tailoring...you can not really go wrong.    JOHNNY LOVE  The missing link between Hugo Boss & Levis was how John described it to me, & yes I can see it. All about shape & fit...patterns take precedent here. I did like the vibe of the label & more to the point liked how they looked to securing their Local Norwegian market before attempting to take on the world.   Loved the Nylon Jackets...really nice, & yes...the fit is Good.    ELANORE DE RUUK  Now I really like creative pattern making & Elanore does not let me down. She has some excellent pieces in her collection & the panelling & way the garments work look really nice & you can see that this lady is passionate about what she is doing. If I could say that there was one label a little lost at Margin it is Elanores...not because it is not right, more that is it out there & has no place to put it. Elanore has some thing special going on...take a look & you will see what I mean.    TROUSERS LONDON  Hands down my No 1 of Margin...consistency is a good thing & these people do just that. They stay with their vision & there jeans are excellent. & for a basic loving person like me...thanks for doing a basic 5 pocket for old school fools like me. No on the real go & buy this denim, if only to be working with such excellent people.    Well that is my brief report on Margin...but to get it for real...go their yourself & check it out. You may find what i say is all rubbish, as you may find something else that gets you...but you will not unless you get down there.    Be Well.

101, August 2008, Blog Post, Denim, Editorial, Eleonore de Ruuk, Ethical Fashion, Exchange, Exhibition, Exhibitor Info, Fashion, Fats Shariff, Fatsarazzi, GILD accessories, Gonsalves & Hall, Infected UK, Johnny Love, Kreateur, Kyoto Denim, London, Margin, Me and Zena, Mystic Bulgaria, New Brands, Organic, Pitchblack, Selvage, Shoemissy, Streetwear, Tailoring, Trade show, Tradefair, Tradeshow, Trousers London, Vault, Violent Elegance, whatwhenandnow, Womenswear

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. The trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

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