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Drapers +

Saturday, February 20, 2010

Drapers  Margin   Bold graphics, bright colours and directional designs grabbed the eye at the London trade show     Words + Marie Davies & Marina Romiszowska    Villainous Visard  Men's streetwear label Villainous Visard uses masks and villains as its theme. Its T-shirt designs revolve around slogns, bold imagery and a Japanese streetwear influence. Black and white make up the signature palette.   Prices From £14  07884 141329    Queens of Sounds  Queens of Sounds offers cotton and jersey T-shirts, cardigans and sweatshirts for music-loving indie kids of both sexes. Bold and bright digital prints, in colours including red, green and blue, sit alongside plaid cardigans.   Prices £5.50 to £46  07985 965890    Glamourama  Now in its third season, Glamourama uses simple silhouettes in its collection and adds interest via fabric applications and inserts. Denim and jersey are the main fabrics, often mixed together, and both men's and women's styles are available.  Prices £20 to £90  00 39 33 57 35 18 35    Frank & Faith  Frank & Faith is an ethically minded label that uses organic bamboo and merino wool fabrications for its trend-driven designs. Bamboo leggings, organic denim and merino knits are included in its collection and all pieces are manufactured in the UK.   Prices £9 to £19.40   01305 266899    My Yard  Born out of the Bristol indie of the same name, this streetwear label is establishing itself at wholesale. Its bright T-shirts and sweatshirts sport bold graphics and prints designed by emerging designers. Autumn 10 sees 10 young designers collaborathing with the label.   Prices £10.50 to £18.50  07846 714920    Ashley Marc Hovelle  Ashley Marc Hovelle built its fanbase among dance music fans in Ibiza last year, thanks to its Michael Jackson-inspired T-shirts and slashed vests. The label has extended its range for Autumn 10 to include more 1980s-inspired screen-print tops.  Prices £12 to £22  07912 548107
Drapers  Margin   Bold graphics, bright colours and directional designs grabbed the eye at the London trade show     Words + Marie Davies & Marina Romiszowska    Beik  Based in London, Beik uses a melting pot of cultures in its designs, with an Eastern influence on embroidery and Western-inspired cuts. THe palette sticks to navy, grey and dark green with an emphasis on detail as opposed to colour.  Prices £20 to £95  07791 061907    Hypnosis  Unisex premium denim brand Hypnosis serves up a range of jeans with directional cuts. Lowered waists and crotches are key details alongside buttons on legs to adjust the fit. Cotton tops and sweatshirts are also available.  Prices £60 to £70  00 371 2644 8984    Revenge  Menswear label Revenge hails from Milan, Italy. Its Autumn 10 range references trends including both military influences and animal prints on jackets. These sit alongside digital print T-shirts which are embellished with placement gems and beading.  Prices £37 to £94  00 39 02 89 69 19 96    Germain Minette  Shanghai-based menswear label Germain Minette focuses on tailored shirts with directional design details. Contrast-coloured and geometric-shaped pockets on shirts are teamed with tailored suiting in classic and contemporary cuts.  Prices £40 to £150  00 86 130 2022 1523    Laundry Maid  Laundry Maid began life as a premium women's denim brand, launching a pair of jeans which came in a number of different washes and featured a panel to enhance the female form. The range has grown to include chinos, skirts and shorts.  Prices £48 to £64  0844 7365600    Akira Mushi  A contemporary womenswear brand from Greece, Akira Muchi's Autuum 2010 offering is its third season and includes wool coats, jersey tops, leggings and dresses. The emphasis is on versatility, with styles often able to be worn in more ways than one.  Prices £33 to £90  00 30 69 43 48 394

Akira Mushi, Ashley Marc Hovelle AMH, Beik, Denim, Drapers, Editorial, Ethical Fashion, Exhibition, Fair-Trade, Fashion, Frank and Faith, Germain Minette, Glamourama, Hypnosis, Knitwear, Laundry Maid Jeans, London, Margin, My Yard, New Brands, Organic, Queens of Sounds, Revenge, Shirting, Streetwear, Tailoring, Trade show, Tradeshow, Villainous Visard, Womenswear

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. The trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

Stradd.com +
The Indie Shop Search App for iPhone & iPad +
Inspiring Independents + www.InspiringIndependents.com + Inspiring Indies + www.InspiringIndies.com + London Fashion Olympia + www.LondonFashionOlympia.com + Fashion Exhibitions + www.FashionExhibitions.com + Exhibition Fashion + www.ExhibitionFashion.com + London Fashion Exhibition + www.LondonFashionExhibition.com + London Fashion Trade + www.LondonFashionTrade.com + London Fashion Trade Show + www.LondonFashionTradeShow.com + London Trade Show + www.LondonTradeShow.com + Trade Show London + www.TradeShowLondon.com + Young Fashion London + www.YoungFashionLondon.com + Young Fashion Spirit + www.YoungFashionSpirit.com +

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