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Hideyourarms.com April 2008

Saturday, April 19, 2008

MarginReports: Trousers London + Fear not gentle readers, HYA has not turned into Hide Your Ass (now there's an idea!), but I promised these guys that I'd write something about them even if I don't have the first clue about the world of premium jeanswear. I met two of the people behind Trousers London at the pre-party before the main event at Margin and they they were great, very concerned about the two friends I took to the party who 'over-extended' themselves on delicious free cocktails from the bar. In short, being nice to me will get you a feature on HYA. + Trousers London was officially launched at Margin, though the brand was born in 2007 with the intention of creating a jeanswear label that stood out from other high-end offerings. Here's how they describe themselves:    Trousers is an experimental, ambitious, future-focused jeans label inspired by London.    From unique designs and shapes, to small but important details, Trousers stands alone among the clones of the daily jeans parade. Trousers makes jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde.    We at Trousers believe in ecologically friendly materials and we care that our products are not born of exploitation. Our range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim.  + Like I said, I know basically nothing about the premium jeans market. I do know that their jeans looked cool, and they're making all the right noises in terms of not wanting to destroy the planet which is refreshing to hear, and I think that it would be pretty hard for you to disagree that these are fairly unique designs, you certainly won't find anything like them on the high street. So, I do give their range a thumbs up, but unfortunately my thumbs are of little value in this instance.    At the moment it isn't actually possible to buy these jeans. Those who are interested in the limited edition garments (just 600 pairs in the first production run) will be available to register their interest in May when the Trousers web store opens, with the jeans getting to them in June or July. If you're a bricks and mortar kind of person, the jeans will be available in a select few retails stores around the UK and Europe around August/September.

101, Ethical Fashion, Exhibition, Fair-Trade, Fashion, February 2008, hideyourarms.com, London, Margin, New Brands, Organic, Party, Pommery Pop Champagne, Premium Denim, Streetwear, Tailoring, Trade show, Tradeshow, Trousers London

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. The trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

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Inspiring Independents + www.InspiringIndependents.com + Inspiring Indies + www.InspiringIndies.com + London Fashion Olympia + www.LondonFashionOlympia.com + Fashion Exhibitions + www.FashionExhibitions.com + Exhibition Fashion + www.ExhibitionFashion.com + London Fashion Exhibition + www.LondonFashionExhibition.com + London Fashion Trade + www.LondonFashionTrade.com + London Fashion Trade Show + www.LondonFashionTradeShow.com + London Trade Show + www.LondonTradeShow.com + Trade Show London + www.TradeShowLondon.com + Young Fashion London + www.YoungFashionLondon.com + Young Fashion Spirit + www.YoungFashionSpirit.com +

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