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Hideyourarms.com April 2008

Tuesday, April 29, 2008

Review: Hand of Prey by Your Eyes Lie   Its always fun to get mail from unexpected places, and Thailand is one of those places. Im pretty used to receiving mail from America by now, but the far East is still something of a novelty for me in terms of mail, and even though I know that Your Eyes Lie are a UK/Thai operation, I was expecting a package with stamps bearing the Queens face rather than a serious looking Thai guy. Im sure the very mention of Thailand and clothes has immediately got some of you worrying about the conditions that these clothes were made in, but have no fear, these tees have nothing to do with little kids that have excellent sewing skills and a lot to do with a creative partnership between British graphic designer Ben Yarwood and Thai fashion designer Alisa Longsuwan. I met Ben at Margin and we had a good chat about all things YEL and HYA, he told me all about the stresses of creating a tee to print on (no stock AAs here!), the significance of being picked up by Urban Outfitters, and gave me a better overall understanding for a brand that I knew I liked, but didnt quite get.This tee is also something that I dont quite get. The phrase Hand of Prey is actually a Googlewhack, with the link going to a PDF about the History of Veterinary Medicine in the late Islamic Period so I dont think thats where they got their inspiration from for this piece. But I think not knowing what it means is pretty cool too, t-shirts dont necessarily have to mean something, and you dont necessarily have to understand it if they do. The important thing is that they look cool, and undoubtedly this does, black and white tees always give you a lot of options when youre pairing up your tee with something, which is why I like that combo so much. Considering how much time YEL put into creating a quality t-shirt (I think they spent about six months testing and retesting different styles, cuts and material blends) its hardly a surprise that theyve produced something impressive. The first tee of theirs that I reviewed is still going strong four months on, although you should bear in mind that since I own so many tees I dont wear the same tee as often as most people do. It is quite a fitted shirt, and not particularly long in the body either, definitely a quality product, and the custom tags are a nice touch as well.
www.hideyourarms.com
www.youreyeslie.com

101, Blog Post, Editorial, Exhibition, Fashion, February 2008, Graphics, hideyourarms.com, London, Margin, Streetwear, Tees, The Tee Room, Trade show, Tradeshow, Urban Outfitters, Your Eyes Lie

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. The trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

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