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Hideyourarms.com March 2008

Monday, March 31, 2008

MarginReports: You Can Make It Happen   Andy: 'Ummmm, why have you put those badges into takeaway cartons?' YCMIH: One day we were making our onion-design badges and we noticed that they were, y'know, onion badges (Queue bemused look from the devilishly handsome blogger)    Andy:     YCMIH:Onion Bhajis!    Andy: Ahhhhh! Now I get it    And with that, I was thoroughly smitten with the ladies behind You Can Make It Happen, a small Manchester-based company set up by Jo Finlay in 2003. There was a fantastic quirky-Britishness about them, their designs, and entire brand philosophy that was really endearing. The often doodle-like hand drawn illustration style is a staple of their (usually food-inspired) designs, something which goes hand-in-hand with the hand-printed, limited edition nature of all their pieces.   Fittingly, considering the food-theme that seems to run through their range, YCMIH are getting healthy and eating their greens. That rather strained metaphor (analogy?) means that they're sourcing all their products from manufacturers that employ fair, ethically and environmentally conscious working practices.    They had quite a few products at Margin that I can't spot on their typically whimsical, hand drawn website, such as a new eat your greens' range, and a guilt-free eco-bag, a product that is really big in the UK at the moment, so it might be a case of it taking a while for them to get to the site, but it's entirely possible that they'll have the latest stuff at Manchester's Fashion Market every Saturday 10am-5pm on Tib Street (near Debenhams, if you know Manc. you'll probably know where that is).    You Can Make It Happen

101, Blog Post, Editorial, Ethical Fashion, Exhibition, Exhibitor Info, Fair-Trade, Fashion, February 2008, Graphics, hideyourarms.com, London, Margin, New Brands, Tees, Trade show, Tradeshow, You Can Make It Happen

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. The trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

Stradd.com +
The Indie Shop Search App for iPhone & iPad +
Inspiring Independents + www.InspiringIndependents.com + Inspiring Indies + www.InspiringIndies.com + London Fashion Olympia + www.LondonFashionOlympia.com + Fashion Exhibitions + www.FashionExhibitions.com + Exhibition Fashion + www.ExhibitionFashion.com + London Fashion Exhibition + www.LondonFashionExhibition.com + London Fashion Trade + www.LondonFashionTrade.com + London Fashion Trade Show + www.LondonFashionTradeShow.com + London Trade Show + www.LondonTradeShow.com + Trade Show London + www.TradeShowLondon.com + Young Fashion London + www.YoungFashionLondon.com + Young Fashion Spirit + www.YoungFashionSpirit.com +

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