Menswear Buyer Magazine

MensWear Buyer

Show stoppers. PREMIERING A LARGER VENUE AT LINDLEY HALL, SW1,  STREETWEAR SHOW MARGIN ATTRACTED 60 BRANDS, AMONG THEM A HOST OF NEW NAMES. MWB TAKES A LOOK AT SOME KEY TEES AND CATCHES UP WITH SOME NEW ARRIVALS.   SPOTLIGHT ON...  Joker & Thief  If you're after some novelty Tshirts this season, new label Joker & Thief could be worth looking at. Offering T-shirts with messages, such as 'I love you', on the inside of the bottom seam - the seam can be lifted up to reveal the message. Founded ten months ago by Tom Banfield a potential bestseller is the magic ball T-shirt, which features numbers on the front with answers corresponding to the numbers on the inside of the shirt. People can ask the magic ball a question, guess a number, and look inside the T-shirt for the answer.  SPOTLIGHT ON...   Detour Premium Apparel London-based Detour Premium Apparel is the brainchild of graphic designer Andrew Gourlay, who started designing logos for tees and selling them at Sunday Up Market on Brick Lane. Featuring a range of his own prints as well as some from various European artists, every design is limited to 250 pieces and each tee retails for £36. Gourlay is hoping to attract independent retailers from across the UK.  SPOTLIGHT ON...  Gustav Schmint The collections from fashion and textile student Laura Gledhill don't stop at clothes  they have a life of their own as well. The names of her collections , Gustav Schmint and Heidi Seeker,  are characters in their own right, and customers can log on to her website to see what Gustav and Heidi are getting up to. The line is made up of knits and T-shirts, all sporting heavy logos and graphics such as a Rubik's cube effect in bold colours such as green, blue and pink.

Comments are closed.