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Ms Castro on a Motorbike + Margin – A London Show to Discover New Talent

Wednesday, February 13, 2013

Thanks to Ms Castro on a Motorbike:

The dictionary defines a ‘Margin’ as: The edge or border of something. It’s fitting then that this is also the name of London’s longest running independent fashion trade event, renowned for seeking out the hot new design talent currently teetering on the edge of the fashion industry, and launching it headfirst into the playing field.  Hidden away in an intimate showroom exhibition space just off London’s high profile Bond Street, this year’s Margin event introduced a host of new brands and directional, fresh designers from as far as Japan and as near as Bethnal Green, all of whom are currently making their debut on the UK fashion scene.  Space is limited, so only brands with a clear directional edge and something new to offer are invited to exhibit. The result? Visitors are guaranteed a sneak preview into the forefront of the latest quirky boutique-driven street wear collections.    More encouraging still, Margin 2013 demonstrated the growing conscience of the fashion industry, with a handful of emerging brands with impressive ethical production morals. 
First up is Printmonkey London, a fresh faced, Shoreditch-based t-shirt label with a love of graphic design and a goal to make ‘wearable art’ for men and women. Inspired by street art, “hidden back-street treasures, and the diverse style of the people around them,” not only are Printmonkey’s ethereal designs contemporary and hip, but the brand also operates fair-trade practices in every aspect of production.    From Shoreditch to Sri Lanka, next on the moral compass is DaDa Underwear, created with the intention of making the generic men’s underwear industry more interesting, more ethically conscious and sustainable. How? By “using art, bamboo, recycled paper and empowerment.” Not only is the underwear – which comes in three styles Trunk, Shorty and Retro – manufactured ethically using (amazingly soft and light) refined bamboo yarn, the team are also working to empower local Sri Lankans, taking them from challenging situations, teaching them how to sew and providing them with a livelihood that enables them to sustain on their own.    Last but not least is the beautiful debut collection of embroidered t-shirts and jumpers by up-and-coming young design house Netty Ratti. Launching the fledgling label off the back of 10 years of creative industry experience, Netty Ratti’s unique cross-stitched tops are “inspired by tattoos and creatures.” And the cherry on the proverbial cake? All products are made using materials sourced from ethical suppliers and designers, and production and finishing is carried out locally by people in Manchester.    Also of significant mention amongst the shows creative niche labels this year was Rory Hutton, whose quirky yet beautifully handcrafted bowties place a strong emphasis on tradition while at the same time aiming to reinvent a classic wardrobe staple inspired by the spirit of British eccentricity. The gorgeous pieces have already been snapped up by Fortnum & Mason. Watch this space, people!    Margin 2013 also saw Chinese import Judy Wu bringing her fledgling collection to London at last, with a stylish brand blending her Chinese roots with a darker, more modern and edgy rock and roll flavour to suit strong yet feminine women.

Accessories, Blog Post, DaDa Underwear, Editorial, Ethical Fashion, Exhibition, Fashion, February 2013, Judy Wu, London, Margin, Menswear, Ms Castro on a Motorbike, Netty Ratti, New Brands, Press, Printmonkey, Rory Hutton, Rory Hutton London, Streetwear, Tailoring, Trade show, Tradeshow, Underwear, Womenswear

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. The trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

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