Sportswear International Report

Sportswear International February 2005

Printwise, entire garden scenes replaced single flowers, especially at the upscale streetwear show Margin, which ran at London’s Music Rooms, also from February 6-7. New Japanese brand VAMPSTAR, a fresh addition to Margin this season, went for the psychedelic version, while TYLER preferred a more naturalistic approach with a strong graphic undertone. The gothic motive craze of the last couple of seasons has given way to a far more domestic vibe. For a/w 2005-06, designers gave skulls and demons the boot, and went back to basics with everyday object prints such as light bulbs (SYNDROME), sunglasses (I SAVED LAURENCE) and pendant clocks (DEPHECT). Political messages mingled with humorous slogans such as HICK’s pig wording the slogan “I Stink, Therefore I Ham.”

At Margin, exhibitors, organizers and buyers alike were as fun-loving as ever, but focused enough to get down to serious business as well. The show is still, fittingly, marginal, but with big boys like XLARGE making an entrance, we hope that the intimate charm of the event will remain to be enjoyed for seasons to come.

– Emma Holmqvist, London Correspondent

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