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TheDailyStreet.co.uk

Friday, March 19, 2010

Margin London (Recap)  23 February, 2010   Last weekend we were fortunate enough to be invited along to the Margin trade exhibition in London to get a sneak peak at upcoming collections from a number of brands coming out of the UK and Europe. Over the two days we met a whole load of creative people and were able to see their forthcoming collections first hand, all in one space, which was a really valuable thing. For us it was all about the UK brands on show, with collections ranging from accessories to full menswear & womenswear lines and everything in between. There was certainly a lot to get round and see and as a result we made the trip over both days just to make sure we-d seen it all. With both established and start-up brands on show, Margin certainly had it all covered. Mr. Wingate  Great little brand from London with a big range of graphic tees and sweats. The attention to print and garment materials here really got us going, especially the use of puff inks on a few items. Check out the pub series too (see The Macbeth tee above/left) which we felt was rather special. Mr Wingate is available from the new studio/shop in East London, or online here. My Yard  Bristol based artist focused clothing label with a big selection of bright t-shirts and sweatshirts. Their collection features the fine artistic talents of some of the UKs best street artists and illustrators, including the likes of Nikill and Ben Normanton. Available through select UK retailers as well as the My Yard store in Bristol  keep an eye out for embroidered polo shirts and more coming for SS10 soon. I Am Five  Fresh new brand launched in 2009 with a hefty selection of T-shirts. Designs come with both added comedy value and just straight up simplicity. I loved the intrinsic British nature of the shirt designs, with the queens royal emblem and Sherlock Holmes silhouette making an appearance. Keep your eyes peeled for loads more from these guys soon. Ultramega  Brand new T-shirt brand based in London with some huge prints. Definitely one to keep an eye on for the future. Check out more of the designs and purchase a few here. Lazy Oaf - One of the more established brands at Margin but still great to see what this brand have planned for 2010. With a new store set to open on March 4th and a lot of exciting product releases scheduled, this is set to be a big year for Lazy Oaf. Look out for the new 5 panel caps and some pretty exciting T-shirt designs dropping soon. Mr. Jones Watches  Crispin Jones creates limited watches with very individual twists. The Decider helps you deal with those tough decisions, The Cyclops offers a more relaxed way to tell the time and The Accurate is the most accurate wristwatch you can buy, the hour hand reads remember and the minute hand reads you will die. All these styles and more are available here. Zelley Bespoke  Our personal favourite brand on show at Margin, a bespoke sneaker lace company based in Norwich. Zelley Bespoke allows you the opportunity to design your own custom sneaker laces any colour, any shape or size, but with a very special touch. Each lace is tipped with a variety of metals and gemstones of your choice. Chose anything from silver tips with cubic zirconia all the way through gold and rubies to platinum tipped laces with inset diamonds! A huge look for any sneakerhead. Keep your eyes on The Daily Street for more from all the brands above. Big thanks to Margin for having us along to the event, we-ll see you again next year. More info on the show here. Photography by Suffoca Boyce for The Daily Street. Written by: Suffocake

101, Blog Post, Editorial, Exhibition, Fashion, February 2010, Graphics, I Am Five, Images, Lazy Oaf, London, London Undercover, Margin, Menswear, Mr Jones Watches, Mr Wingate, My Yard, New Brands, Streetwear, Tailoring, Tees, The Tee Room, TheDailyStreet, Trade show, Tradeshow, Womenswear, Zelley

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Margin exists to promote young upscale streetwear and directional tailoring labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. The trade shows Margin London were created out of necessity. Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +
The London Fashion Exhibition in London is long-standing and has been running since August 2002. The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013. Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.
Margin London features the following categories of exhibitors as well as others:

Upscale streetwear, directional tailoring, skatewear, boardwear, surfwear, urban wear, london fashion, international fashion , youthwear, menswear, womenswear, lifestyle products, jeanswear / denim, giftwear, t-shirts / tees, accessories such as bags, jackets, jewellery (jewelry), hats / headwear, footwear / shoes, directional pattern cutting, creative elegance and street couture; most of which are stitched with love and care by the designer-makers themselves.

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The Indie Shop Search App for iPhone & iPad +
Inspiring Independents + www.InspiringIndependents.com + Inspiring Indies + www.InspiringIndies.com + London Fashion Olympia + www.LondonFashionOlympia.com + Fashion Exhibitions + www.FashionExhibitions.com + Exhibition Fashion + www.ExhibitionFashion.com + London Fashion Exhibition + www.LondonFashionExhibition.com + London Fashion Trade + www.LondonFashionTrade.com + London Fashion Trade Show + www.LondonFashionTradeShow.com + London Trade Show + www.LondonTradeShow.com + Trade Show London + www.TradeShowLondon.com + Young Fashion London + www.YoungFashionLondon.com + Young Fashion Spirit + www.YoungFashionSpirit.com +

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