Dephect
10 Years of Margin London +
Previous Exhibitor Profiles: Supremebeing + Lazy Oaf + Ruby Rocks + Dephect + Frank & Faith + Conquer + Villainous Visard +
With the February 2012 edition marking 10 Years of Margin,
we’re feeling retrospective +
We’re proud of the launchpad we’ve given to new & young brands over a decade of shows, so we’ll be looking back over the years at just some of the brands that have launched & grown at Margin +
Below we profile & hear from Dephect who started exhibiting at Margin back in August 2003 +
Dephect
Since making their trade debut at Margin back in 2003, Dephect have grown into an international streetwear brand with stockists around the world +
Dephect have successfully built a solid streetwear business by creating quality goods with a keen eye and dedication to their art and graphics + Retailers have responded well as have consumers who appreciate the authenticity of their approach +
The founders of Dephect grew up as skaters who listened to Hip Hop in the 90’s which paved the way for a love of underground art, music and sport, and a passion for drawing, painting and graphic design + These influences are evident in their successful range of prints, paintings, and clothing +
Incidentally, the co-founders of Dephect happen to be two of the friendliest guys in UK streetwear you could ever meet, which has no doubt helped their expansion and turned the brand into a successful British export +
Dephect says:
“At the time of the first Margin, there was a real lack of affordable shows in London for small brands to showcase their lines. Even the bigger shows were dying so it was barely worth trying to find the money to exhibit at those.
When Margin came along it was the first show of it’s kind in London, and gave small brands the opportunity to have serious buyers look at what they had to offer.”
“It was also a great environment to be in, it’s very friendly and easy to talk to other brands and share experiences.
We’re still in touch with some of the UK’s leading streetwear labels today as a result of meeting them at Margin.”
“Margin has played a key role in creating brand awareness for us within the UK independent retail market and has also lead to some useful contacts with blogs and magazines etc which play a vital role in marketing the brand to the public.”
“Small start-up labels need a platform to launch their brands, get a feel for the industry and valuable feedback from buyers. Bigger shows are all well and good, but they can eat up a lot of money even if you do them on a budget.”
“Margin is a good starting point for new brands to experience a trade show environment without having to risk spending a lot of money. You’ll struggle to find any other shows in the UK that offer the same level of buyers passing through for that price.”
