Exhibitor Preview + Kreateur + Frazzo

FRAZZO  Luxe tailoring and designerwear from Latvian womens label FRAZZO +  Margin is pleased to welcome Latvian label Frazzo who will be making their UK debut in the Kreateur area.   Voluminous cuffs, delicate draping and trimming, and intricate construction all translates into highly glamourous yet eminently wearable womenswear in layers of chiffon, satin, cashmere and silk.   Frazzo will be previewing their Spring/Summer 2009 collection as well as exhibiting Winter 2008/09 for   immediate delivery.

Exhibitor Preview + Kreateur + Vault

VAULT  Launching at Kreateur in August, VAULT will be making their global debut with a new range of beautifully cut menswear.   Vault Clothing starts with traditional structural values and tailoring methods and then combines contemporary and classic style.  Each Vault garment begins with a shell, a structural, protective field, allowing the wearer to feel strong   and secure.   Then it is worked inward, paying attention to every aspect of how the garment feels; the cut, the fabrics,   linings and details; to create true wardrobe staples and favourites.

Exhibitor Preview + 101 + Ultrarama!

ULTRARAMA!  In a world of hype, spin, and attention-seeking, the moment has come for Ultrarama to be a range that can help the wearer get a message across without having to say a thing +  Some are almost wearable chat-up lines, some announce personal goals or accomplishments, but all Ultrarama slogan tees are rendered in retro retail graphics putting a post-modern spin on old-school shop window displays +  The first drop of Ultrarama has 18 designs each available in four colourways and four sizes with all tees   available in a soft combed cotton +

Exhibitor Preview + GILD + Nooka Watches

NOOKA   USA watch brand NOOKA WATCHES in the accessories area GILD at Margin in August  Nooka have reinvented the way time is represented with their range of stylish timepieces.     By using fine diamonds or bold colours that complement a sneaker collection, Nooka have a large range of watches from which anyone could pick their favourites.    Already highly successful in the USA, Nooka will showcase their new ranges available for immediate delivery in the accessories area GILD at Margin London.

http://nookastyle.blogspot.com/

Exhibitor Preview + 80%20

80%20  Ce Ce Chin moved to NYC in 1994, and cut her teeth designing for powerhouses like Calvin Klein and Michael Kors.   But  something was missing: the perfect shoe, so 80%20 was born. Since launching Chin has had runaway success with her signature hidden wedge.   The ideology behind 80%20 came from her observation that we tend to wear our favourite 20% of our wardrobe 80% of the time and these shoes are certainly the 20% you can't live without.  Successful USA Womens Street footwear 80%20 make their UK debut at Margin

Exhibitor Preview + The Tee Room + Cardboard Robot

CARDBOARD ROBOT  In August, Margin is pleased to welcome   Cardboard Robot making their UK debut +  What started as an 8mm film short about the excessive   age of technology, has developed into the successful   US brand Cardboard Robot.   With production of limited edition posters, recyclable   furniture and minimalist clothing, Cardboard Robot has   an array of politically and socially-aware gallery shows   under their belt as well as a strong clothing collection.  UK Debut at Margin in The Tee Room in Aug 08

Sportswear International

Sportswear International #220

Sportswear International #220  Jul/Aug 2008  Spotlight: Margin London  PHOTO: URBANINDUSTRY.CO.UK  Odysseas, Organizer  In your opinion are there too many apparel trade shows?  There are a lot of trade events across Europe and the USa, but I don't think there are too many as the market has a way of eradicating excess. If a show isn't working it doesn't last long and since Margin first started presenting upscale streetwear and directional tailoring in 2002, we've seen six events come and go in London alone and there are countless others across Europe and the USA that haven't lasted.  How can the trade show industry develop to accommodate an evolving fashion industry? Is there room for growth/  There is room for growth but possibly only at the expense of altering some existing events. Perhaps other shows should evolve to tailor more niche segments and then buyers from that area can decide accordingly which show to visit - for example, a small-scal event specializing in men's tailoring or women's footwear, as opposed to 'mega-shows' trying to appeal to everyine. The feedback I've had about events of 200 brands or more is that it's difficult to find the focus of the event and it ultminately becomes a scoial gathering as oppoed to a place to do business.  How would you describe the general 'health' of apparel trade shows (considering the economy/retailing/competition,etc.)?  I guess some other events are at the mercy of 'superbrands' and whether they choose to cut back on their exhibition budgets but [at Margin] don't have that issue. If the economy and retailing gets tougher, buyers will need focused and niche trade shows to discover fresh product targeted to their customers.
Sportswear International #220 Jul/Aug 2008
Spotlight: Margin London
PHOTO:
URBANINDUSTRY.CO.UK

www.sportswearnet.com

Art + August 2008 + WhatWhenAndNow.com + Fatsarazzi

WhatWhenAndNow.com

CRACKING ON   Been working away at the boards for Margin+.    Never is that easy when it is for someone else ha hah.    Back to the Screen & Tablet !!!    Be Well.  Posted by: FATS, Jun 30, 08 | 11:41 am
CRACKING ON Been working away at the boards for Margin+. Never is that easy when it is for someone else ha hah. Back to the Screen & Tablet !!! Be Well. Posted by: FATS, Jun 30, 08 | 11:41 am
LINKS:

www.WhatWhenAndNow.com

Exhibitor Preview + 101 +

101 + Preview of the 101 area for brand new labels  making their global debut at Margin London +   Bauhaus modernism from Berlin label VIOLENT ELEGANCE +   Wearable art by London collective SUPER SUPERFICIAL +  Innovative Womenswear by ADIL +   Jewellery by ME & ZENA +  Elegant streetwear by Londons FEEGEE +   Luxe casual tailoring in velvets with great linings ARCHER ADAMS +

Exhibitor Preview + Kreateur + Eleonore de Ruuk

ELEONORE DE RUUK Modern Street Couture for Men & Women   by Dutch designer ELEONORE DE RUUK   Having worked with Martine Sitbon and Sophia Kokosalaki, AMFI fashion graduate Eleonore de Ruuk launched her own label in 2006 and will be exhibiting for the first time in   the UK in Kreateur at Margin +    Her signature is a true fusion of streetwear and high fashion with her trademark reworking of hoods with elegant shapes in luxe fabrics +    Eleonore de Ruuk will be exhibiting both A/W 08/09 for immediate- and S/S 2009 for forward- order +   UK Debut at Margin