Sportswear International Report
market news
LONDON SHOWS USHER IN S/S 2008 TRENDS
London, England, 10 Aug. 2007
At Margin (margin.tv), which ran August 5 to 7, a new initiative, Accessories Gild, presented a consistent slew of labels encompassing handbags, jewelry, socks, scarves and even the odd tie. A collection of abstractly printed clutches and scarves by Stateek (stateek.com), was one highlight and Punky Pins (punkypins.co.uk) charmed visitors with its clubby, quirky jewelry range.
On the apparel side, Oak Jeans (oakjeans.com) showcased its collection in the section dedicated to new names, 101. Although the label is still in its infancy and offers a limited number of styles, it is reaping the awards after being featured to great acclaim on the prime time TV UK reality show, WAGs Boutique.
The fluoro color fad, which was absent elsewhere, made an appearance at Margin where it manifested itself in the collections of White Trash for Cash and Chateau Roux, among others. (Evidently, the New Rave trend is not yet ready to put its dancing shoes on the shelf, at least in London, the club mecca of the world.)
Margin’s producers reported that attendance at the latest edition matched that of the February 2007 show, which saw a 40% increase from the prior one.
– Emma Holmqvist, London Correspondent
Feeling the love
“A really nice mix of brands, really nice product which is rare in this industry at the moment”.
MWB – Menswear Buyer Magazine
Feeling the love
“Like the ambience, something lively and fresh about this show” WAD Magazine
Feeling the love
“Fresh brands and very busy but relaxed.” Vice Magazine
Feeling the love
“Lots of good stuff and strong fresh collections” Super Super
Feeling the love
“Really interesting. A good way to see what’s going on and get inspiration.” Vogue
Feeling the love
“I am always looking for upcoming designers and can’t find them in the big fairs. I personally like the London designers, even if its not a big range, there is always something new for my customers” + Geschwisterliebe
Feeling the love
“Margin is actually one of my favourite Trade Shows. I can always find fresh new directional brands offering something unique. It is also a great place to catch up with brands who are developing to a stage where they are ready to maintain a concession in the Topshop flagship store. More choice and variety, really nice vibe and really nice pieces. ” + Top Shop Bazaar
Feeling the love
“Good mixture of brands. Vibe is always really good.” + 90 sqm
Feeling the love
“Different to most shows, interesting to see new brands” + Harrods
“A good show for new labels.” + Microzine
“Outstanding brands.” + Wood
“Great fun, light, & bright” + Cult
