Margin London + 2002 to 2013
Since 2002, Margin has been a labour of love that ran alongside my consultancy work. More freelance and personal projects have taken over my time and energy, so I will not be opening applications for Margin exhibitions in 2014. It was not an easy decision to make but I have to take the exciting opportunity to concentrate on these more demanding and engrossing projects.
Margin is the longest-running independent fashion trade exhibition in London. It has always been an affordable event that punched well above its weight and I’m pleased with the impact the shows have had on the industry over 11 years.
Margin has spotlighted the importance of new and emerging brands; collaborated with respected artists, magazines, and record labels; promoted independents via video and iPhone App; inspired the redesign of a UK fashion trade magazine; and, most importantly, helped launch new brands such as Lazy Oaf, Long, Ayamé, Emily & Fin, Worn Free, New Love Club, Seventyseven, Worn By, Dephect, Loreak Mendian, King Apparel, Your Eyes Lie, Supremebeing, The Illustrated Mind, Conquer, Ashley Marc Hovelle, Out of Print, Dudes Factory, Sugarhill, and Ruby Rocks, to name a very few.
I’ve met some great people during the 11 years of Margin, from brands, stores, and press, and will miss our regular biannual catch-ups. I wish them continued success and trust that buyers & press will continue to support new brands.
Have a great season and many great seasons to come!
All the best,
Odysseas
TheCool Fashion + Margin Tradeshow Event Review
Thanks to TheCool Fashion:
Mappliqué & The Illustrated Mind
August 2013 Artists
Mappliqué
Mappliqué, a portmanteau of map and appliqué, have combined their love of maps and textiles to create fabric wall art. Handcrafted in the UK, Mappliqué are indeed living in a material world with their first artwork of the British Isles rendered in textiles appropriate to each region; tartan for Scotland, pinstripe for England, knitted wool for Wales, and linen for Ireland.
Using relevant fabrics to represent each country, an idea that surprisingly hasn’t been done before, Mappliqué plan to add further countries and regions to their material world including France, China, Japan, Australia, Iberia, and the USA.
Alongside the handcrafted fabric map wall art, which are made to order, Mappliqué offer affordable giclée prints that fit off-the-shelf picture frames from stores such as Ikea, John Lewis, and Habitat.
Mappliqué are open to taking commissions and can create unique bespoke wall art using fabrics of the brands carried in a store or showroom.
Find the Mappliqué website online here at Mapplique.com, the Facebook page here, and Mappliqué on Twitter here.
The Illustrated Mind
The Illustrated Mind brings together the work of artists from diverse backgrounds to create a range of tees for men and women. Created by Boy Parker, the independent store in Brighton, the brand has also created art prints featuring the artistic output of the brand.
Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands. The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.
The Illustrated Mind has worked with American artists to create a capsule collection entitled “America Yeah!”. The mini-range includes prints by Rhode Island’s Gordon Holden, whose work features in the Saatchi Gallery, Californian artist Jordan Clark, and Ryan De La Hoz from San Francisco, who has had solo exhibitions at galleries including the RVCA VASF Gallery.
Find the Boy Parker website online here, the Facebook page here, and Boy Parker on Twitter here.
HideYourArms.com + HYA goes to Margin’s August 2013 Edition
Thanks to HideYourArms for the thorough and in-depth round-up:
Sportswear International + Margin London Show Report SS14
Thanks to Sportswear International:
Thanks to all visiting stores & press who came to support new & emerging designers.
A huge thanks to buyers & press who visited the August 2013 edition. We loved our new, and larger, air-conditioned venue at the Hilton Olympia, and so did visitors who gave great feedback about the convenient location.
Visitors came from across the UK and Europe to support and discover new designers, and the proximity to Pure at the Olympia Exhibition Centre was welcomed for it’s convenience. A strong presence of Belgian stores, including Kusje, Mieke, Paleis, and Pop, joined European buyers from Karl Smart, Kluns, Goodvibes, Der 7 Himmel, Bouman Mode, Rocco, Prime Time, Yasmine G, Movimento, and Karltex, to name a few. Stores from further afield, such as Fitzroy in Toronto and Rose Bud in Tokyo, joined UK visitors, including buyers from Ark, ASOS, Beasleys, The Boudoir, Bunka, Cave’s, Dowse, Eden, Esse, Eternal Envy, Flax, Fonda, Freefall, Heels, Joy, Juju, Lilac Rose, Mayhem, McQueen, Modiste, Rhoda, Spark, Swish, Thread, Thunderegg, Trikki, Vacant, Way, Zegerman & Lusky, Qetty Bang Bang, and Original Native, to discover new brands.
Thanks to all visiting stores & press who came to support new & emerging designers.
“Thank you for putting together an amazing show that allows for young, independent designers to gain more exposure! It was an exciting time and a great first-time tradeshow experience. Your promotional posts on upcoming brands went above and beyond what any other organizer may do. For Cheek LDN, it was an excellent opportunity for press and getting orders!” CHEEK LDN
“Great contacts at the Margin London trade show over the weekend.” Karmica
“Thanks to Margin I made good connections in the UK and took part at IFF in Tokyo. Show was good, learnt a lot and have great contacts now.” Dream Nation
“Margin is a great space to interact with all aspects of the fashion industry! It also provided us with an opportunity to put our foot in through the door. We had a great experience at Margin. ”
T-Republic
“Thank you very much for having me at Margin. I had a very good experience.” Bijouxellery Tokyo
“Margin for us was a great experience for our first time at a trade show. The help and advice provided was extremely useful and we feel it is a great platform for upcoming brands to showcase their collection.” THFKDLF
Final Day to Discover Fresh Brands + Open til 6pm
Open from 10am til 6pm, today’s the final day of the August 2013 edition to discover the exciting new & emerging designers that are making their global debut at Margin London.
Showcasing fresh design talent and exciting new labels that offer stores (and shoppers) a real point of difference from cookie-cutter brand lists, take a look at just some of the great exhibitors in our Exhibition Preview.
Just 4 minutes walk from the Olympia Exhibition Centre, find us in the spacious Westminster Suite at the Hilton Olympia. Once through the main doors of the hotel, head to the left of the reception desk, past the lift, then take the first left to Margin.
If you’re heading into Kensington Olympia Train & Tube Station, don’t forget there are many fast overground train connections depending on what part of the country you’re coming from. For example, if you normally get a train to Victoria Station that stops at Clapham Junction, change there for the 10 minute direct train from Clapham Junction to Kensington Olympia.
Buyers and press can bring their invitation to the front desk or if an invitation hasn’t been received, buyers, press, multi-label agents and distributors can register at the front desk with a business card and a form of I.D.
Margin Opens Today +
The 24th edition of Margin London opens today and tomorrow at our new venue in Olympia. Showcasing fresh design talent and exciting new labels that offer stores (and shoppers) a real point of difference from cookie-cutter brand lists, Margin has been launching new brands since 2002.
Just 4 minutes walk from the Olympia Exhibition Centre, find us in the spacious Westminster Suite at the Hilton Olympia from 10am til 6pm on both Sunday 4th & Monday 5th. Once through the main doors of the hotel, head to the left of the reception desk, past the lift, then take the first left to Margin.
If you’re heading into Kensington Olympia Train & Tube Station, don’t forget there are many fast overground train connections depending on what part of the country you’re coming from. For example, if you normally get a train to Victoria Station that stops at Clapham Junction, change there for the 10 minute direct train from Clapham Junction to Kensington Olympia.
Buyers and press can bring their invitation to the front desk or if an invitation hasn’t been received, buyers, press, multi-label agents and distributors can register at the front desk with a business card and a form of I.D.
FashionUnited + New Venue, New Season, New Brands at Margin London
Thanks to FashionUnited:
Exhibitor Preview + AUG 2013 + Seven Lives
Making their global debut at Margin in August, Seven Lives is an exciting new brand of affordable and unique clothing for women.
With wholesale prices ranging from £9 to £18, the debut collection from Seven Lives offers dresses, tops, skirts, shorts, and jackets.
Based on a bird-watching theme, discover the debut collection exclusively at Margin in August 2013.
Read more about Seven Lives here.