Exhibitor Preview + My Yard + FEB 2010 + The Tee Room

MY YARD  My Yard return to Margin to exhibit in The Tee Room area in FEB 2010   Launched at Margin in February 2008, Bristol label My Yard return again to exhibit their wearable art in February 2010 + Collaborating with a new generation of street artists and illustrators such as Batman, Docvek, Cheba & Nik ill, this Bristol streetwear label have created a range of tees and sweats to champion locally-famed creatives + Exhibiting at Margin in February 2010

Exhibitor Preview + Origin68 + FEB 2010 + The Tee Room

ORIGIN68  Origin68 make their Global trade debut in The Tee Room area with their New mens & womens range + Origin68 is a Manchester design practice and label who have been inspired by the creative revolution of 1968 + Helped by their hippy ideals that a t-shirt can change the world,  Origin68 believe in the concept of wearable art, designs that provoke thought in people and make some kind of comment about the world in which we live in + Debuting at Margin in February 2010

Exhibitor Preview + Lazy Oaf + FEB 2010 + The Tee Room

LAZY OAF SOV WATCH  Love her or hate her, rapper Lady Sovereign undoubtedly won herself new fans by ditching the Adidas tracksuits in favour of a more directional streetwear look + Lady Sovereign surprised many by deciding to enter the Celebrity Big Brother house of the infamous Channel 4 show, but not as surprised as Margin exhibitor Lazy Oaf + 'SOV', real name Louise Harman, is no official spokes-person for the brand (in the way that Cheryl Cole's hair extensions are for L'Oreal) but bought the Lazy Oaf goods herself which is no greater endorsement + She survived the first eviction, turned Vinnie Jones into a grumpy old man moaning (about corned beef of all things), but now she's out of the house, all we care about is which Lazy Oaf garms Sov wore on the show + Here's the round-up + LAZY OAF SOV WATCH  EXHIBITING AT THE 18TH EDITION OF MARGIN LONDON IN FEB 2010  DON'T BE SQUARE TEE SRP £25  ROSY BEAR SWEAT SRP £39  PYRAMID NECKLACE SRP £16  HAPPY/SAD REVERSIBLE SWEAT SRP £44  CITYSCAPE SWEAT SRP £29

Exhibitor Info + Mimobots + FEB 2010 + GILD

MIMOBOTS  The USB Mimobots return to Margin London in FEB 2010  Hailing from the USA, the Mimobots first made their European trade debut at Margin back in August 2007 and have gone from strength to strength. Now with new UK istribution in place, the range of USB memory bots have been expanded to include   Helly Kitty, Halo and Tokidoki (along with old favourites such as the full range of Star Wars characters) + Available from 2 to 8 GB storage capacities, the Mimobots are Mac and Windows compatible + Exhibiting in GILD

Exhibitor Preview + Uncommonly Beautiful + FEB 2010 + GILD

UNCOMMONLY BEAUTIFUL  Ethical Recycled Jewellery Trade Debut + Uncommonly Beautiful at Margin in February 2010 + Uncommonly Beautiful Recycled Accessories is an anti-landfill fashion accessory label, taking the most unlikely of discarded items and transforming them into unique and covetable jewellery + Uncommonly Beautiful takes abandoned furniture, wine boxes, suitcases, broken jewellery & fashion industry waste to perform ethical alchemy and create one-off pieces unique to stores +

Drapers News + Coggles increases spend on Emerging Labels +

Drapers Sarah Coggles increases spend on emerging labels 9 January 2010 | By Eve Oxberry  Premium indie Sarah Coggles will increase its buying budget for emerging labels by 45% for autumn 10 after sales of emerging designer labels outperformed established brands in the retailer's York store and online.  Fledgling designer labels, which have between two and 12 wholesale accounts, now command 12% of Sarah Coggles' buying budget and pull in the same proportion of its annual turnover, which stands at almost £6m across the store and the Coggles.com website. Sarah Coggles director Mark Bage said the budget allocation would increase to about 18% for autumn 10.  Bage said: We've always stocked new designers since we launched 35 years ago but we are more committed now; firstly because they are becoming so much more professional and secondly because they sell. Some of our young designers are outselling established names such as Vivienne Westwood.  Bage said the recent upturn in sales from new designers was due in part to a consumer desire for traditional manufacturing and workmanship during recession.  He added: Crafts such as leather and crochet have really come to the fore. There's a big ethos of workmanship during recession and that's a great place for young designers to start.  He added that shoppers were looking for a point of difference through a new brand but with the backing of a trusted retailer.  Bage will scout for up-and-coming designers through networking events and at smaller trade shows including Margin London, which is held at The Music Rooms in South Molton Lane on February 14-15, and Capsule in New York and Paris. Bage added: I'm not a fan of the big shows such as Bread & Butter. We're looking for collections that are not too polished. We want to help designers improve their collections and grow their businesses.  However, Sarah Coggles will not cut back its spending on established brands. Bage said turnover for December was up 18% on last year, even though 2008 had proven to be a strong Christmas for the indie.  Sarah Coggles sells established brands such as Diesel, Religion and D&G alongside newer labels including T-shirt brand Long Clothing on its website. However, about 50% of the emerging brands are sold in store only.

Exhibitor Preview + Fat Gold + February 2010 + 101

FAT GOLD   Founded by two musicians in early 2008, the artwork is inspired by the very music they love, listen to and produce +      All items are created in limited numbers and, while growing steadily, the brand has become a firm favourite of the indie electro scene with artists including The   Bloody Beetroots & Brodinsky wearing Fat Gold +      2010 sees Fat Gold releasing new & exciting material, available for pre-orders at Margin +  Making their trade launch in the 101 room at Margin in FEB 2010

Exhibitor Preview + Queens of Sounds + February 2010 + 101

QUEENS OF SOUNDS  New mens- and womens-wear range Queens of Sounds make their Global debut in the 101 area + The name Queens of Sound a.k.a. Q.O.S comes from the designers love of sound, whatever sound it may be + This translates into music-inspired mens and womens clothing and accessories for indie music lovers + London/Tokyo label Queens of Sounds make their global trade debut at Margin in Feb 2010 +

Exhibitor Preview + Lua Lua + February 2010 + GILD

LUA LUA   Lua Lua will be exhibiting in the GILD area for accessories at Margin in February 2010 + Lua Lua is a contemporary jewellery brand dedicated to the creation of luxury handmade earrings, necklaces, & bracelets + Influenced by both ancient and contemporary art, it's no surprise to note that Lua Lua has already proved popular with art and design stores and galleries, boasting stockists including the Barbican, Tate Modern, the ICA, & Santa Monica Museum of Art amongst many others + Exhibiting at Margin 2010

Exhibitor Preview + Rock n Retro + February 2010 + GILD

ROCK N RETRO   Global trade launch at Margin in the GILD area in FEB 2010 +   An adorable collection of womens jewellery, Rock N Retro produces wearable & affordable pieces with just the right amount of kitsch +   Hailing from the Isle of Lewis in Scotland (next to the Isle of Harris where the tweed comes from), Rock N Retro heads to London in February 2010 to make their global debut in the GILD accessories area at Margin and display their range of quirky and cute jewellery +