TheDailyStreet.co.uk

Margin London (Recap)  23 February, 2010   Last weekend we were fortunate enough to be invited along to the Margin trade exhibition in London to get a sneak peak at upcoming collections from a number of brands coming out of the UK and Europe. Over the two days we met a whole load of creative people and were able to see their forthcoming collections first hand, all in one space, which was a really valuable thing. For us it was all about the UK brands on show, with collections ranging from accessories to full menswear & womenswear lines and everything in between. There was certainly a lot to get round and see and as a result we made the trip over both days just to make sure we-d seen it all. With both established and start-up brands on show, Margin certainly had it all covered. Mr. Wingate  Great little brand from London with a big range of graphic tees and sweats. The attention to print and garment materials here really got us going, especially the use of puff inks on a few items. Check out the pub series too (see The Macbeth tee above/left) which we felt was rather special. Mr Wingate is available from the new studio/shop in East London, or online here. My Yard  Bristol based artist focused clothing label with a big selection of bright t-shirts and sweatshirts. Their collection features the fine artistic talents of some of the UKs best street artists and illustrators, including the likes of Nikill and Ben Normanton. Available through select UK retailers as well as the My Yard store in Bristol  keep an eye out for embroidered polo shirts and more coming for SS10 soon. I Am Five  Fresh new brand launched in 2009 with a hefty selection of T-shirts. Designs come with both added comedy value and just straight up simplicity. I loved the intrinsic British nature of the shirt designs, with the queens royal emblem and Sherlock Holmes silhouette making an appearance. Keep your eyes peeled for loads more from these guys soon. Ultramega  Brand new T-shirt brand based in London with some huge prints. Definitely one to keep an eye on for the future. Check out more of the designs and purchase a few here. Lazy Oaf - One of the more established brands at Margin but still great to see what this brand have planned for 2010. With a new store set to open on March 4th and a lot of exciting product releases scheduled, this is set to be a big year for Lazy Oaf. Look out for the new 5 panel caps and some pretty exciting T-shirt designs dropping soon. Mr. Jones Watches  Crispin Jones creates limited watches with very individual twists. The Decider helps you deal with those tough decisions, The Cyclops offers a more relaxed way to tell the time and The Accurate is the most accurate wristwatch you can buy, the hour hand reads remember and the minute hand reads you will die. All these styles and more are available here. Zelley Bespoke  Our personal favourite brand on show at Margin, a bespoke sneaker lace company based in Norwich. Zelley Bespoke allows you the opportunity to design your own custom sneaker laces any colour, any shape or size, but with a very special touch. Each lace is tipped with a variety of metals and gemstones of your choice. Chose anything from silver tips with cubic zirconia all the way through gold and rubies to platinum tipped laces with inset diamonds! A huge look for any sneakerhead. Keep your eyes on The Daily Street for more from all the brands above. Big thanks to Margin for having us along to the event, we-ll see you again next year. More info on the show here. Photography by Suffoca Boyce for The Daily Street. Written by: Suffocake

The Daily Street +

Lazy Oaf new shop party  1 March, 2010      Quirky London brand Lazy Oaf is moving shop, and to celebrate they are throwing a little shindig in their new shop this Thursday evening!  Having peeped the majority of Lazy Oafs Spring/Summer collection at Margin, I can strongly advise that you visit the shop and see whats new in. These guys have got some rad product coming out this year, and rad is the only word to describe it properly.  Get down for 10% off all products, cider and sweets. Sounds good to me!  See you there.

The Daily Street +

Introducing: Villainous Visard   23 February, 2010     One of the brands we saw on show at Margin last weekend was London based Villainous Visard, a T-shirt brand with a dark image based on comic book villains.  VV have a range of 7 T-shirts available for sale now from their online store, all printed on black, 100% cotton. Most of the tees feature a white print, simple logo designs, and the brands trademark slogan We shall cover the mask. Available now for £29.99 each.

FashionUnited.co.uk +

Margin the indie fair     Wednesday, 24 February 2010      Establishing itself as the trade fair for independent brands, Margin London attracted major international retailers alongside leading independents. This season Margin attracted indie boutiques from across the UK such as Ace, American Retro, Boy Parker, Eternal Envy, Foam, and Social. There was also a strong turnout of international buyers from across Europe and Japan that have regularly visited the show since its launch in 2002.    Major department stores attended Margin including House of Fraser, Harvey Nichols, Liberty, Top Man & Top Shop Concessions, Next Brands, and Fenwick, as well as online retailers such as ASOS and Coggles to Ethics Girls and Backin10minutes visited the fair. It shows Margin reaches across the retail spectrum and wants to include all buyers with one common purpose: to stay informed and on top of new brands.    The 18th edition of Margin saw an increase in visiting stores interested in fair-trade and organic clothing. For example ethical fashion label Frank & Faith, who previously exhibited at Pure in London, decided to showcase at Margin.    The next edition of Margin London will take place from 1-2nd August 2010.    Image: Frank & Faith

Drapers +

Drapers  Margin   Bold graphics, bright colours and directional designs grabbed the eye at the London trade show     Words + Marie Davies & Marina Romiszowska    Villainous Visard  Men's streetwear label Villainous Visard uses masks and villains as its theme. Its T-shirt designs revolve around slogns, bold imagery and a Japanese streetwear influence. Black and white make up the signature palette.   Prices From £14  07884 141329    Queens of Sounds  Queens of Sounds offers cotton and jersey T-shirts, cardigans and sweatshirts for music-loving indie kids of both sexes. Bold and bright digital prints, in colours including red, green and blue, sit alongside plaid cardigans.   Prices £5.50 to £46  07985 965890    Glamourama  Now in its third season, Glamourama uses simple silhouettes in its collection and adds interest via fabric applications and inserts. Denim and jersey are the main fabrics, often mixed together, and both men's and women's styles are available.  Prices £20 to £90  00 39 33 57 35 18 35    Frank & Faith  Frank & Faith is an ethically minded label that uses organic bamboo and merino wool fabrications for its trend-driven designs. Bamboo leggings, organic denim and merino knits are included in its collection and all pieces are manufactured in the UK.   Prices £9 to £19.40   01305 266899    My Yard  Born out of the Bristol indie of the same name, this streetwear label is establishing itself at wholesale. Its bright T-shirts and sweatshirts sport bold graphics and prints designed by emerging designers. Autumn 10 sees 10 young designers collaborathing with the label.   Prices £10.50 to £18.50  07846 714920    Ashley Marc Hovelle  Ashley Marc Hovelle built its fanbase among dance music fans in Ibiza last year, thanks to its Michael Jackson-inspired T-shirts and slashed vests. The label has extended its range for Autumn 10 to include more 1980s-inspired screen-print tops.  Prices £12 to £22  07912 548107
Drapers  Margin   Bold graphics, bright colours and directional designs grabbed the eye at the London trade show     Words + Marie Davies & Marina Romiszowska    Beik  Based in London, Beik uses a melting pot of cultures in its designs, with an Eastern influence on embroidery and Western-inspired cuts. THe palette sticks to navy, grey and dark green with an emphasis on detail as opposed to colour.  Prices £20 to £95  07791 061907    Hypnosis  Unisex premium denim brand Hypnosis serves up a range of jeans with directional cuts. Lowered waists and crotches are key details alongside buttons on legs to adjust the fit. Cotton tops and sweatshirts are also available.  Prices £60 to £70  00 371 2644 8984    Revenge  Menswear label Revenge hails from Milan, Italy. Its Autumn 10 range references trends including both military influences and animal prints on jackets. These sit alongside digital print T-shirts which are embellished with placement gems and beading.  Prices £37 to £94  00 39 02 89 69 19 96    Germain Minette  Shanghai-based menswear label Germain Minette focuses on tailored shirts with directional design details. Contrast-coloured and geometric-shaped pockets on shirts are teamed with tailored suiting in classic and contemporary cuts.  Prices £40 to £150  00 86 130 2022 1523    Laundry Maid  Laundry Maid began life as a premium women's denim brand, launching a pair of jeans which came in a number of different washes and featured a panel to enhance the female form. The range has grown to include chinos, skirts and shorts.  Prices £48 to £64  0844 7365600    Akira Mushi  A contemporary womenswear brand from Greece, Akira Muchi's Autuum 2010 offering is its third season and includes wool coats, jersey tops, leggings and dresses. The emphasis is on versatility, with styles often able to be worn in more ways than one.  Prices £33 to £90  00 30 69 43 48 394

Scout.com.au +

Margin London Autumn/Winter 2010-11 Edition    Despite being the longest-running independent trade event in London, Margin remains a fringe affair and an untapped resource for emerging street wear and young fashion labels. These brands are born out of personal passions often created with handcrafted touches and finishes with local sourcing at the core whether it be the UK or Latvia.     DENIM  Laundry Maid Jeans are a relatively new name in the premium denim market utilising the British tendency for expert tailoring to produce high quality cuts with meticulous attention to detail and perfect constructional finishing. Futurism inspires Hypnosis fashion-forward denim collection, littered with deconstructed detailing from off-centre button fly fastening, twisted seams and dropped-crotch cuts.     ACCESSORIES  Margin is a hotbed for quirky one-off jewellery brands. We loved Sansonnet, a Tokyo based label whose pretty pieces resembled re-worked antiques meets kiddy-craft kit - very Harajuku. Hannah Makes Things is another fun brand, specialising in pendants ranging from mini donuts to rainbows to cassette tapes! One of the highlight accessories concepts was Sneakart  a range of durable but removable, art-inspired stickers that can be adapted to customise any sports shoe shape.     GRAPHIC TEES  As expected, graphic tees abound at street wear shows and Margin was no exception. Each label seem to major in art first, t-shirt printing second producing some original graphic ideas in the process. Bristol-based label My Yard commissions local graphic artists to produce designs for the tee label in a range of eye-popping colours. Conquer is rooted in fine-art with the design team producing intricate illustrations which are then applied using a specially developed printing method to ensure the clearest transfer. Finally, Junkfunk is a Brighton-based label entrenched in typography and revolutionary-flavoured graphic design (think Spanish civil war slogans and Cold War motifs).    READY TO WEAR  There was something for everyone, RTW-wise. Hysteric Asteria designer Alexia Kirmitsi has developed a reversible webbed/inverted knit technique that adorns oversized jumpers and trims jersey dresses. Brighton-based Jojo & Mac produced knitted jumpers and cardigans with cutesy motifs like all-over YSL style strawberries and large placement cats. Germaine Minette brought a range of detailed mens shirting with subtle panelled collars, contrast inserts and lining and wonky welt pockets. 21dgrs are a truly global brand, designed in Hamburg, based and manufactured in Bali, sold in the far-reaches of the Southern hemisphere- even Byron Bay! The collection is diverse with hand-dyed silk dresses, printed tees and detailed washed sweats. Found comprised of unique items creatively salvaged from vintage garments and fabrics.      Hannah Makes Things   Lazy Oaf   Lua Lua   Found   Laundry Maid   Sansonnet   21dgrs   Conquer   Found   Germain MInette   Hypnosis   Hysteric Asteria   Jojo and Mac   Junk Funk   My Yard   Revenge   Sneakart   Sansonnet

Sportswear International +

Sportswear International

EmergingFervour +

Guess who we fell in Love with at Margin London?  When?: 14 February 2010 : 2:00 pm :     We went to check out Margin London on Valentines day (no sadly we didnt get swept of our feet by our Valentine hunks) to see for ourselves what street wear has in store for us. Well, for one, there were a lot of t-shirts with great prints but thats not all of course, we met some exciting designers and cannot wait to get to know them better but here are our highlights:    Jojo & Mac   An old favourite as Ive been eyeing up her cardigans for a while!! There is an exciting new range on top of the lovely cardigans but all will be revealed another time. (www.jojoandmac.info)    Uncommonly Beautiful   If its good for the environment, its good for us, actually its more than good!! We love to see designers being inventive with material and Uncommonly Beautiful does just that. All their jewellery comes from recycled material but again more to come! (www.uncommonlybeautiful.com)    Mr Wingate   Although known for his print and t-shirts but weve noticed his wall papers and just had to talk to him. Turns out hes been a busy man with a shop opening just around the corner where he will showcase his interior skills and hopefully we can get our hands on some wallpaper. (www.wingateprint.com)    Akira Mushi   We love the versatility of the Greek duos collection. You can wrap it around and wear it in many different ways. If you are wondering where the name comes from, its both of their dogs name, how cute! I-m wondering what type of dogs they are (www.akiramushi.com)      There were lots more designers we loved, but we wont overwhelm you - instead well cover the ones we loved in lots more detail!

Fresh2Def +

F2D @ MARGIN LONDON Wed, Feb 17, 2010 Blog  Monday the 15th Feb, the lads took a road trip down the M6 to London to represent down at Margin.  Margin is a fashion trade show catering to industry insiders from the brands to press and buyers alike.  We went down there so we could cover the event and report back to you guys how it all went down�  From the moment we got there we were well impressed with presentation of the event, and the number of different brands all under one roof.   Being a clothing brand ourselves it was good to see such an event in action, giving us the chance to mingle and make some new connects while covering the event.  There were some sick threads on show from brands like Mr Wingate,  Villainous Visard,  MY YARD,  I AM FIVE (thanks for the Sherlock tee boys),  Ashley Marc Hovelle,  Origin68,  Kalman Lee  ,  Kiddo, plus many others�  From what we could gather from the brands on display they were all happy with what Margin had done for them in terms of buyers and press awareness. One brand told me, �we have managed to get quite a few orders from stores over the 2 days so in all it has been a successful event for us�.  The lads behind the brand, I AM FIVE, great guys!! � WWW.IAMFIVE.COM  WE LOVED THIS TEE FROM MANCHESTER BRAND ORIGIN68 � WWW.ORIGIN68.COM  WE RATED THIS TEE FROM THTC � WWW.THTC.CO.UK  SICKNESS FROM MY MAN ASHLEY MARC HOVELLE � WWW.ASHLEYMARCHOVELLE.COM  I FELL IN LOVE WITH THAT ALL WOOL VARSITY STYLE JACKET FROM ITALIAN BRAND RVNG  EQUALIZER TEE FROM NEW BRAND KIDDO � WWW.PLANETOFMYOWN.COM  THIS WAS NICE FROM KALMAN LEE � WWW.KALMANLEE.CO.UK  VERY BIG STUFF FROM VILLAINOUS VASARD  � WWW.VILLAINOUSVISARD.CO.UK  The talent was obvious amongst the brands on show and thanks to Margin they had the platform to showcase it.   Lookout for exclusive features and interviews here on f2dcollection.com, featuring some of the brands we met and connected with. It turned out to be quite a productive day in London for the boys from Birmingham with our Retro Kid Varsity�s gettin� a whole lot of love too.  Next time Margin comes along make sure you get down there and see what its all about, we think it was well worth the trip most deffo!!!  CHECKOUT WWW.MARGIN.TV FOR MORE INFO ON THE EVENT�    POSTED BY: DANIEL F2D

Margin London +18th Edition + February 2010 + Images

Ultrarama
Lazy Oaf
Lazy Oaf
Lazy Oaf
My Yard
Germain Minette
Germain Minette
Margin London
101 Room @ Margin London
Conquer
Sneak Art
Hypnosis
Dollydagger
Sneakart
Sneakart
Sneakart
Indice
Mr Jones Watches