Exhibitor Preview + FEB 2013 + DaDa Underwear
DADA UNDERWEAR
Global Debut at Margin London, February 2013 +
DaDa was created with the intention of making mens underwear interesting. A new men’s underwear brand that fuses art, style, design, and photography with an enthusiasm for the great outdoors, DaDa has created a boutique underwear brand suited to a more interesting man.
With a full range of briefs, trunks, and boxers created from butter-soft fabrics made from bamboo fibres, DaDa will be making their global debut at Margin in February 2013.
Read more about DaDa Underwear over at NewFashionBrands.com
Exhibitor Preview + FEB 2013 + Kaylee Cho
KAYLEE CHO
Global Debut at Margin London, February 2013 +
With Psy’s smash YouTube hit sweeping the planet, there’s a lot of style coming out of Korea and not just from Gangnam. Case in point is new designer Kaylee Cho who, with her first confident and authorative collection, is helping to put Korean fashion labels on the map.
Making their global debut at Margin in London in February 2013, the key to creating such a confident debut is the complete understanding of the female form, with an impeccable fit and expert tailoring.
Read more about Kaylee Cho at NewFashionBrands.com
Exhibitor Preview + FEB 2013 + Out of Print
OUT OF PRINT
Exhibiting at Margin London, February 2013 +
Following their successful European tradeshow debut at Margin back in August 2011, Out of Print clothing have gone from strength to strength with their range of revived book-jacket designs printed onto incredibly-soft tees & sweatshirts for men & women.
Margin is pleased to welcome back Out of Print, distributed in the UK by Boy Parker, returning to exhibit at the February 2013 edition.
Read more about Out of Print over at StreetwearBrands.com
Exhibitor Preview + FEB 2013 + Rory Hutton
RORY HUTTON LONDON
Global Debut at Margin London, February 2013 +
Bow ties have become a wardrobe staple but it’s not often someone brings a fresh perspective to neckwear. Step forward new label Rory Hutton London who have created a stylish range of men’s accessories making their global debut at Margin London.
Bow-ties, ties, scarves, wallets, & bags are printed with illustrations, including bicycles, guns, insects, and birds.
The range includes studded items, and even home accessories. With an emphasis on tradition & craftsmanship, all bow-ties are handcrafted by Rory Hutton.
Read more about Rory Hutton London at NewFashionBrands.com
Exhibitor Preview + FEB 2013 + La Cie Vantis
LA CIE VANTIS
UK Debut at Margin London, February 2013 +
Making their UK debut at Margin in February 2013, La Cie Vantis takes inspiration from their home of Brittany in Northern France to create a range of umbrellas, hats, and scarves for men & women that protects and shields from the elements in style.
La Cie Vantis collaborate with artists on their range of modern umbrellas.
Read more about La Cie Vantis over at NewFashionBrands.com & StreetwearBrands.com
Exhibitor Preview + FEB 2013 + Drink Beer Save Water
DRINK BEER SAVE WATER
UK Debut at Margin London, February 2013 +
Following their appearances at Bread & Butter in Berlin and Project in Las Vegas, Drink Beer Save Water will be making their UK trade debut at Margin in London. With clever visual quirks, this Korean range of luxury streetwear is quickly making a name for itself.
Prints are never quite what they seem with intricate cut-and-sew or stitching details creating something beyond the standard tee or bag (or in some cases, a tee that transforms into a bag).
Read more about Drink Beer Save Water over at StreetwearBrands.com
Exhibitor Preview + FEB 2013 + Mona Mara
MONA MARA
Global Debut at Margin London, February 2013 +
A brand new range of desirable jewellery, Mona Mara will be making their global debut at Margin London in February 2013 with their collection of instant classics.
From London landscapes to hand gestures and seals, Mona Mara brings a breath of fresh air to jewellery with their exciting new range.
Read more about Mona Mara over at NewFashionBrands.com
Exhibitor Preview + FEB 2013 + Evil
EVIL
Global Debut at Margin London, February 2013 +
Making their global debut at Margin in February 2013, new London menswear brand Evil presents a diverse collection of simple, classic, and carefully-crafted pieces.
Evil launches at Margin with a fully-formed range of menswear, including graphic tees, polos, chinos, jeans, and a wide selection of shirting.
Read more about Evil over at StreetwearBrands.com
New Year, New Season, New Brands, New Designers
Thank goodness the Mayans had it wrong and the world didn’t end in 2012, as there are so many great new UK & international labels making their global debuts at Margin London in February 2013.
From Korean and Japanese tailoring to French and British streetwear, Margin is back in February 2013 to present an edited mix of exciting men’s and women’s brands that would add an exclusive point-of-difference to any retail line-up.
To emphasise, when we say new brands at Margin, we don’t just mean new to our show, which is what most other events seem to mean; we mean brand-spanking, never-been-seen-before, making-their-global-debut, new! So you can be first to jump on an exciting new brand and get in on the ground floor before it spreads into the mainstream.
Shoppers need a reason and excitement to visit a store and new exclusive designers provide this.
To quote a couple of successful retailers who understand the importance of offering new designers to consumers, “We’ve always stocked new designers since we launched 35 years ago but we are more committed now… because they sell. Some of our young designers are outselling established names such as Vivienne Westwood” said Coggles.com.
Urban Industry adds “As an independent we need to have a point of difference. I definitely put it down to why we’re still actually going after 10 years because we do have hard-to-find stuff that’s just coming through that some of the bigger stores… can’t jump on as quickly.”
Discover great new labels exclusively at Margin this February on the 10th & 11th at The Music Room.
New Fashion Brands & Streetwear Brands
Margin presents two new consumer-facing websites to help promote independent designers.
StreetwearBrands.com will promote new, young & emerging streetwear brands, as well as featuring some more established names.
NewFashionBrands.com will be the showcase for new & emerging designers of women’s & men’s clothing and accessories.
Streetwear brands can submit their news and updates for consideration at StreetwearBrands.com and new & young designers can submit their news at NewFashionBrands.com.
